Oh please. It is very superficial on both sides. I challenge you to find a rishta in Pakistan while jobless, lets see if any good girl chooses you no matter how good looking and funny you are.
I am not saying western women are not superficial. I am just saying women all over are superficial. The bigger point i am making is that Allah gives some men excellence over others in different ways.
Some men, He gives a lot of money, but they are ugly and have no sense of humor. Others He made handsome, but they are broke and stupid as hell. Some are very funny, but they are ugly and not well of financially. It's up to the guy to play the cards he has been given to his advantage.
And honestly, it goes the same for guys too. I have never seen a guy with a fat ugly girl just because she has a good personality.