Muslims in India don’t get Rooh Afza this Ramazan

[Sugarcane]

We use basil seed drink

Basil seeds can be added into Rooh-Afaza as well.

 

[El Sidd]

Me thinks he's more the gow-jal type!

He was literally claiming the drink as Indian. So kinda ironic

 

[Dubious]

We use basil seed drink

In our home we do the same and mix it with rooh afzah and milk

@Sugarcane acha g ab itna sharminda mat kero....I try with my Urdu but kiya kerain poori poori hai...many 99% of the words I know are hearsay ....

I agree I got that last part wrong couldn't remember the full name we just call it rose juice as kids only now (10 yrs ago) did I come to know there are two brands and it isn't made of rose petals

 

[prashantazazel]

Rooh afza is popular here. But these days coke and Pepsi have taken over.
Some houses still serve it during evening snacks. It is also used in some ice cream preparations.

 

[Dubious]

We either have rooh afzah or schangwi
(Lemonade )

 

[Zulfiqar]

For some reason I like the taste of Jam-e-shirin and not of Rooh Afza.

But nothing can beat home made lemonade.

Four favorite drinks in that order for ramzan:

• Lemonade.
• Gur ka sharbat with lemon.
• Jam-e-shireen with lemon.
• Tang Mosambi.

 

[valkyr_96]

I also like this more than rooh afza its more light and also this one

don't know if u tasted this but it taste so unique and refreshing in summer

There is thadal as well but I cant find a picture of the bottle https://www.sindhidunya.com/thadal-refreshing-drink-sindh/

 

[Aryan0395]

today i bought a huge bottle of rooh afza
no doubt iftari is incomplete without rooh afza
i have heard it,s very popular in india ,also indian hindus love it as well? Indian members here please shed some light..

Yep, Rooh afza is a very popular drink all over India during summer. Although recently other such products have come up but Rooh Afza is still the most sought out for and others are just considered knock offs.....

Rooh Afza which is made in India dont taste and feel anything like Pakistani.

Thats because u have always been drinking Pak mfg Rooh Afza so ur taste has adjusted to it and any difference is not acceptable to u.
Similarly if an Indian drinks Pak mfg rooh afza, it wont be acceptable to them as they have drunk Indian one all their life.

 

[SoulSpokesman]

@SecularNationalist


i have heard it,s very popular in india ,also indian hindus love it as well?

Yes, it is Secular Pai. It was our favourite drink during childhood.

Regards

 

[Baby Leone]

Thats because u have always been drinking Pak mfg Rooh Afza so ur taste has adjusted to it and any difference is not acceptable to u.
Similarly if an Indian drinks Pak mfg rooh afza, it wont be acceptable to them as they have drunk Indian one all their life.

but as per the article Indians prefers Pakistani Roof Afza over their own even when Pakistan product is almost double the price of indian one.

 

[Aryan0395]

but as per the article Indians prefers Pakistani Roof Afza over their own even when Pakistan product is almost double the price of indian one.

The OP article doesnt mention anything like that and if its some other article then i dont know about it. I just gave a probable reason as to why Indian rooh afza wont be acceptable to pak people. And which Indians?

 

[undercover JIX]

Thats because u have always been drinking Pak mfg Rooh Afza so ur taste has adjusted to it and any difference is not acceptable to u.
Similarly if an Indian drinks Pak mfg rooh afza, it wont be acceptable to them as they have drunk Indian one all their life.

very much possible,

OMG!! NO WAY!

CRISIS ALERT!!


Try the alternative Jame-e-Shaheed (However you spell that name)

Jam e Shahadat is the correct word. I never heard of Jame-e-Shaheed.

 

[ARMalik]

You guys do realize that this is just sugar with added rose scent, and that it has zero nutritional value except giving you diabetes?

 

[Dubious]

Jam e Shahadat is the correct word. I never heard of Jame-e-Shaheed.

Shhh....

I was corrected...Jam e Sheren or something

You guys do realize that this is just sugar with added rose scent, and that it has zero nutritional value except giving you diabetes?

After a day's fast it gives you an energy boost

 

[ghazi52]

Hamdard set to introduce low-calorie, sugar-free variants of Rooh Afza

Rooh Afza constitutes 95 percent of Hamdard's exports overseas and according to Euromonitor stats from 2017 has a 60 percent share of concentrated beverage market domestically.

LAHORE: Hamdard Laboratories Pakistan is set to introduce two variants i.e. low-calorie and sugar-free of its massively popular drink Rooh-Afza for overseas markets.

It is gearing up for the herbal exports market besides posting a record revenue of Rs 9 billion in last financial year, said its managing director and CEO Usama Qureshi.

Usama Qureshi said what made it stand out from its competitors were its robust connection of trust with the consumer and highlighted the company was a front-runner in herbal and usani products.

He reiterated whilst other companies and brands wrestled with trust, however, Hamdard was a brand in which the public believes in and since its business model is in the form of being a waqf lends credence to that status it has.


While talking about the main products and divisions of the company, Mr Qureshi said the company had a wide array of products ranging from personal care, oral care, health care, refreshments etc.

The company has two major divisions of which FMCG is the bigger one and the pharma division follows second.

Its staple product is Rooh Afza, a cult favourite summer drink is consumed by millions across Pakistan and in various parts of the globe.

Mr Qureshi said according to Euromonitor stats from 2017, Rooh Afza had a 60 percent share for concentrated beverage market and sold around 70-80 million bottles annually.

He added the major challenges he faced at Hamdard was the discernment of the entity being considered ‘old-fashioned’ and ‘conservative’ brand.

Hamdard CEO added the company’s rebranding had been initiated in January 2018 which has reinforced its traditional strength and core values.

Also, Mr Qureshi shared packaging of Hamdard products had been revamped and the company was targeting the youth, which constitutes over 50 percent of the population he said.

Regarding exports, the Hamdard CEO said Rooh Afza constituted lion share of its exports of 95 percent since its other products weren’t registered overseas.

Due to many countries introducing heavy taxes on sugar-based products, Mr Qureshi said Hamdard was launching a sugar-free and low-calorie version of its popular Rooh-Afza drink.