The trouble with Pinaka or other MBRL systems is that it can engage stationary targets with deadly effects, so you can take out Command, storage, logistics, communication, power infrastructure, however their ability to target moving thrust of armor is limited by their limited accuracy & complete lack of 'loiter' capability.
Some MBRLs are now also starting to employ sensor fused sub munitions. The rocket disintegrates on a set altitude like a high speed cluster bomb, dispensing sub munitions on moving targets, however this technology is also less effective.
NLOS is not exactly like a cruise missile but it does have some 'loiter' capability to 'stalk' its target, ID it and take it out with a steep dive on the top of the target where the armor is thin & counter measures ain't that effective.