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Opinion; Image of the uniform
Ikram Sehgal
Thursday, July 07, 2011
Some critics of the uniform within Pakistan rightly believe that nationhood stems from constitutional rule. The real venom emanates from a despicable few, mostly in line with vested external forces hostile to the country. Unfortunately, the intense negative propaganda is joined by many who act in good faith but do not seem to understand the crass ulterior motives of our foreign detractors making multi-dimensional attacks on the armed forces (and the ISI). This has one objective, and one objective alone, to denude us of our nuclear weapons and the means to deliver them. Our nuclear reality is the one strong deterrent that augments the armed forces in guarding our freedom. The ISI is our first line of defence against external enemies.
The aspirations of the present military hierarchy to stay out of the political process notwithstanding, soldiers are also citizens of the country. Their conscience must be treading the safe line between tolerance and frustration. Does the present mode and method of governance qualify in being honest and aboveboard as required by the Constitution? While their fundamental duty is to act according to their oaths, they also have to guard against any evil even to the peril of their lives. Populism based on personal motivation must be distrusted as it makes democracy vulnerable. What compounds bad governance if that the Supreme Court is being treated with utter contempt by the government.
The armed forces took a massive pounding because of the May 2 Abbottabad incident, but recent polls conducted by foreign agencies must be painful for the armys detractors. The people of Pakistan (79 percent) still retain immense faith in them. When two P3C Orion surveillance aircrafts were destroyed at the Mehran Naval Aviation Base in Karachi on May 22, the Navys confirming insider help for the militants did not help. Former COAS of the army, Gen Aslam Beg says the Americans did not blame their armed forces for the 9/11 episode or the intelligence agencies for their failure to protect the country from the catastrophe. Similarly, after the attack in Mumbai in 2009, the Indians did not blame their armed forces or the intelligence agencies. Rather, they pointed their finger directly at Pakistan, while the Americans put the entire blame on Osama and Al-Qaeda.
Although there is some truth in the Western drumbeat about individual Taliban sympathisers within the Pakistani armed forces or intelligence agencies, can the US certify that its armed forces are free of individuals with extreme rightwing views? Or can India certify that RSS sympathisers or Naxalites are not wearing Indian army uniform? To suggest Pakistan is providing institutional support is ludicrous. There is method to the madness behind the propaganda machinery framing this psychological warfare, relentless pressure being exerted through constant leaks to the media. The immediate objective being to discredit the uniform, the ultimate aim is to separate Pakistan from its nukes.
The civil and military media units have failed miserably in protecting the armys image, both at home and abroad. With a 19th-century mindset, the 20th-century ISPR shows no comprehension of 21st-century media outreach potential. A well-coordinated media strategy that must project institutions, and not individuals, must be crafted by professionals to incorporate the new realities. Simultaneously, the military must be made more transparent and proactive.
On taking over as COAS Kayani stopped the army-officered intelligence services from interfering in the February 2007 elections, and simultaneously all army officers defacing governance in bureaucracy were recalled. However, while distancing the army from politics and governance, he shows no inclination of distancing the uniform from the negative perception of corruption. Connected individuals are making billions by plot manipulations in real-estate transactions or procurement contracts. The NAB has prosecuted many bureaucrats for living beyond their means. Why are those in uniform (and retired) breaking the same covenant and not being held accountable? Allotting residential plots to officers must be discarded. Instead, one apartment or house must be given to every individual commensurate to his rank upon retirement.
Corruption in military purchases is not Pakistan-specific. It is rampant all over the world. The law requires that agents (or lobbyists) be registered by their principals, their commission being included and declared in the prices quoted. Any money received beyond that, and if received abroad, constitutes illegality. In the Tehelka scam video recordings of Indian military officials taking bribes were shown. Unfortunately not a single agent has been successfully prosecuted in Pakistan, despite the availability of a wealth of evidence (and flagrantly displayed affluence). Influential agents openly boast about crafting GHQs General Staff Requirements (GSRs) and keeping the siphoning off of millions of US dollars in commissions hidden. Was everyone in the F-16s and the French submarines deals brought to justice?
Image-building must be the realm of specialists, not those who have never heard a shot being fired in anger despite displaying rows of medals.
A young and dynamic self-made advertising entrepreneur with amazing domestic and international experience, spelt out the most effective means of neutralising negativity against the uniform: (1) counter misunderstandings through change; (2) create positive news towards the agenda of Pakistan. In countering misunderstandings one has to: (1) do damage control on a day to day basis (2) announce a process of change and candidly explain situations, challenges and plans for progress within military (3) facelift all existing touchpoints including TV ads, songs, online touchpoints and others around this process of change (4) remind the public of past and present achievements and (5) emphasise young military faces for greater connection with the audience. In creating positive news, the dream merchants gameplan envisages: (1) a vision for betterment of Pakistan through human development; (2) realisation of vision through tangible initiatives with outreach audience. This can be done by: (1) leadership (2) innovation; and (3) uplift. Among the initiatives: (1) creating ambassadors on the ground and (2) opportunity for them to engage the youth of Pakistan through their opinions and voluntary support; and (3) creating a perception change on the armed forces.
Democracy being the cementing factor for Pakistans unity is good in theory. for all practical purposes it is the armed forces that hold the country together. Nevertheless, their being the prime guarantors of our sovereignty does not mean that they should consider themselves masters of the realm and not subject to accountability. A small minority in uniform believed it did, and a tiny percentage benefited enormously by this. For the actions of a few misguided individuals, the institution has nothing to be ashamed of.
The penchant to rule has made the army vulnerable to the propaganda of external forces. One of the finest fighting machines in the world, the Pakistani army is capable of warding off adventure from any quarter. No only is the army crucial to Pakistans existence, the very nature of this countrys demography and geography makes the army the champion of the state, in all senses of the word.
The army must get its image in sync with the tremendous sacrifice of its young men in the bloody killing fields of Swat and Waziristan.
The writer is a defence and political analyst. Email: isehgal@ pathfinder9.com
Ikram Sehgal
Thursday, July 07, 2011
Some critics of the uniform within Pakistan rightly believe that nationhood stems from constitutional rule. The real venom emanates from a despicable few, mostly in line with vested external forces hostile to the country. Unfortunately, the intense negative propaganda is joined by many who act in good faith but do not seem to understand the crass ulterior motives of our foreign detractors making multi-dimensional attacks on the armed forces (and the ISI). This has one objective, and one objective alone, to denude us of our nuclear weapons and the means to deliver them. Our nuclear reality is the one strong deterrent that augments the armed forces in guarding our freedom. The ISI is our first line of defence against external enemies.
The aspirations of the present military hierarchy to stay out of the political process notwithstanding, soldiers are also citizens of the country. Their conscience must be treading the safe line between tolerance and frustration. Does the present mode and method of governance qualify in being honest and aboveboard as required by the Constitution? While their fundamental duty is to act according to their oaths, they also have to guard against any evil even to the peril of their lives. Populism based on personal motivation must be distrusted as it makes democracy vulnerable. What compounds bad governance if that the Supreme Court is being treated with utter contempt by the government.
The armed forces took a massive pounding because of the May 2 Abbottabad incident, but recent polls conducted by foreign agencies must be painful for the armys detractors. The people of Pakistan (79 percent) still retain immense faith in them. When two P3C Orion surveillance aircrafts were destroyed at the Mehran Naval Aviation Base in Karachi on May 22, the Navys confirming insider help for the militants did not help. Former COAS of the army, Gen Aslam Beg says the Americans did not blame their armed forces for the 9/11 episode or the intelligence agencies for their failure to protect the country from the catastrophe. Similarly, after the attack in Mumbai in 2009, the Indians did not blame their armed forces or the intelligence agencies. Rather, they pointed their finger directly at Pakistan, while the Americans put the entire blame on Osama and Al-Qaeda.
Although there is some truth in the Western drumbeat about individual Taliban sympathisers within the Pakistani armed forces or intelligence agencies, can the US certify that its armed forces are free of individuals with extreme rightwing views? Or can India certify that RSS sympathisers or Naxalites are not wearing Indian army uniform? To suggest Pakistan is providing institutional support is ludicrous. There is method to the madness behind the propaganda machinery framing this psychological warfare, relentless pressure being exerted through constant leaks to the media. The immediate objective being to discredit the uniform, the ultimate aim is to separate Pakistan from its nukes.
The civil and military media units have failed miserably in protecting the armys image, both at home and abroad. With a 19th-century mindset, the 20th-century ISPR shows no comprehension of 21st-century media outreach potential. A well-coordinated media strategy that must project institutions, and not individuals, must be crafted by professionals to incorporate the new realities. Simultaneously, the military must be made more transparent and proactive.
On taking over as COAS Kayani stopped the army-officered intelligence services from interfering in the February 2007 elections, and simultaneously all army officers defacing governance in bureaucracy were recalled. However, while distancing the army from politics and governance, he shows no inclination of distancing the uniform from the negative perception of corruption. Connected individuals are making billions by plot manipulations in real-estate transactions or procurement contracts. The NAB has prosecuted many bureaucrats for living beyond their means. Why are those in uniform (and retired) breaking the same covenant and not being held accountable? Allotting residential plots to officers must be discarded. Instead, one apartment or house must be given to every individual commensurate to his rank upon retirement.
Corruption in military purchases is not Pakistan-specific. It is rampant all over the world. The law requires that agents (or lobbyists) be registered by their principals, their commission being included and declared in the prices quoted. Any money received beyond that, and if received abroad, constitutes illegality. In the Tehelka scam video recordings of Indian military officials taking bribes were shown. Unfortunately not a single agent has been successfully prosecuted in Pakistan, despite the availability of a wealth of evidence (and flagrantly displayed affluence). Influential agents openly boast about crafting GHQs General Staff Requirements (GSRs) and keeping the siphoning off of millions of US dollars in commissions hidden. Was everyone in the F-16s and the French submarines deals brought to justice?
Image-building must be the realm of specialists, not those who have never heard a shot being fired in anger despite displaying rows of medals.
A young and dynamic self-made advertising entrepreneur with amazing domestic and international experience, spelt out the most effective means of neutralising negativity against the uniform: (1) counter misunderstandings through change; (2) create positive news towards the agenda of Pakistan. In countering misunderstandings one has to: (1) do damage control on a day to day basis (2) announce a process of change and candidly explain situations, challenges and plans for progress within military (3) facelift all existing touchpoints including TV ads, songs, online touchpoints and others around this process of change (4) remind the public of past and present achievements and (5) emphasise young military faces for greater connection with the audience. In creating positive news, the dream merchants gameplan envisages: (1) a vision for betterment of Pakistan through human development; (2) realisation of vision through tangible initiatives with outreach audience. This can be done by: (1) leadership (2) innovation; and (3) uplift. Among the initiatives: (1) creating ambassadors on the ground and (2) opportunity for them to engage the youth of Pakistan through their opinions and voluntary support; and (3) creating a perception change on the armed forces.
Democracy being the cementing factor for Pakistans unity is good in theory. for all practical purposes it is the armed forces that hold the country together. Nevertheless, their being the prime guarantors of our sovereignty does not mean that they should consider themselves masters of the realm and not subject to accountability. A small minority in uniform believed it did, and a tiny percentage benefited enormously by this. For the actions of a few misguided individuals, the institution has nothing to be ashamed of.
The penchant to rule has made the army vulnerable to the propaganda of external forces. One of the finest fighting machines in the world, the Pakistani army is capable of warding off adventure from any quarter. No only is the army crucial to Pakistans existence, the very nature of this countrys demography and geography makes the army the champion of the state, in all senses of the word.
The army must get its image in sync with the tremendous sacrifice of its young men in the bloody killing fields of Swat and Waziristan.
The writer is a defence and political analyst. Email: isehgal@ pathfinder9.com