you can easily judge your army based on principles. for instance past 6 years you had 500+ suicides and Pakistan had 0% suicide. doesn't that give you the idea of how strong is your army morally. secondly you do not need to advertise your army's actions people know them when they see them. for instance Operation Zarb-e-Azb was not promoted through times, new york times, the guardian, or any other source yet when people saw results they appreciated. India's surgical strike was let down the second day through a japanese newspaper which said that India is not capable of carrying out any surgical strikes.