Except that you alone don't dictate the understanding of the market. The mass market belongs to the one who are middle class families that buys non-luxury brands and Chinese brands are perfect welcoming spot for them at the time when Toyota and Honda pricing are out of control along with the inflation.
Nobody care what you can afford when it is about mass market that dictates.
Japaneses and Koreans have already taken over the western markets and Chineses aren't that far even though they are being throttled at the moment.
Well, again, the same argument for you (the same one I raised to Beijing here)
If you are a marketing directive for a car company, you are tasked with marketing a product. And there are 2 group of people you are targeting.
1.) Middle Class that can easily afford said product.
2.) Middle Class that cannot afford said product but want to take advantage on what you are offering but cannot afford any brand else.
Now, bear in mind, in this market. Majority of people can afford said product easily (Again, even a restaurant worker here are earning about 65,000-70,000 a year and a Tesla is only cost around $60,000) Now, tell me which group would you market on?
The problem is not whether or not the other side have a bigger price, it wouldn't be a matter if people can afford such price, the problem is the market that is entrenched with other brand that a normal person can easily afford. Now, going back to what I said, I am not saying nobody is going to buy Chinese car, I am saying if people want to buy one, that car would need to perform better than other brand because we can choose, again, a waiter can choose whether or not he or she wanted to buy a Tesla or saving $12000 and choose an inferior product and buy a BYD Atto 3. The problem is, while there will be such case where that particular person will choose a BYD in order to save money, it is unlikely that this is the trend, and then we are talking about a waiter, which is quite low on the totem pole.
Which going back to my main point, China can surely dominate the car market here in the west, they need to produce real products that is better than their competitor, say EV, for example, Chinese EV needs to have longer range than the other brand, quicker than the other brand, offering more driver-assist tech than the other brand, have less maintenance than the other brand, have more safety feature than the other brand and etc. It wouldn't necessarily need to cheaper than the other brand, of course it is a plus if they were, but if you are a cars salesman and you try to sell a normal middle class dude here a car, and your pitch is "This car is $12,000 cheaper" that guy you are trying to making a sale to will most likely ask "What else it was better than the other brand?"
And then this is
ON TOP of brand biases (ie Chinese brand are inferior) and also product biases (people perfer ICE car than EV).