NewsCrunch: #StopHindiImposition: Why Bangalore will lead the next round of anti-Hindi protest
On Saturday, amidst patriotic fervour that swept the country, South India started tweeting anti-Hindi messages with the hashtag #StopHindiImposition.
The trend held good for about four hours in many cities including Bangalore. At a count, it had received 30,000 plus tweets.
The campaign may have come as a surprise, but it was carefully planned.A
Facebook page, PLE Bengaluru, had mobilised Twitter users and shared 69 messages that could be used for tweeting.
#StopHindiImposition drew a response from many parts of South India while its epicentre was in Bangalore.
Unlike the anti-Hindi protest of the past, which was largely a Tamil Nadu phenomenon, the new campaign may emerge out of Bangalore and be initiated by Kannadigas, usually seen as the most docile of South Indians.
The Tamil Nadu anti-Hindi movement was top-down; it was mobilised by political parties though around popular emotive issues.