Nilgiri
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I want to know the role and involvement of civil society during this campaign.
It's all there in the videos posted actually. Can also check the twitter feeds.
I agree that instances of public defecation and littering will not change maybe in the next three years but if the public is told things like what was given in @Nilgiri 's first vid ( of Mangalore ) - of the public owning the park and therefore they shouldn't litter it - such things will create education.
South seems to be leading again in developing the innovative concepts for mass-application. I agree with your timeframe, somewhere between 5 - 10 years when the results will be really expansive in say Ganges Hindi belt (to really make a sustained result on Indian population)....there right now the focus from what I can see on the twitter feeds seem to be on village training etc (past making the physical pit latrines etc)...which is important before the larger PPP investments can be made (so the community naturally pushes and improves it etc). This is the key difference this time compared to previous efforts, there is actual mass scale education/training/awareness and follow-up. It is really good they appointed that WB expert on the issue (Mr. P. Iyer) to manage the whole thing....he has been doing a great job.