Webby, seriously, after reading the convo between you and MK, a question comes to mind: Does PDF really have that much wide audience (juice if you will), that it could somehow be the "agent of change" regarding US media's perceptions of Pakistan? I think it to be a long shot at best. National media (of all nations),
mostly toe the line as laid out by a State, it can't be even influenced by mega-budget consultancies / lobbying.
As per my experience, keeping a forum with 50,000+ members online must in itself be one tough job, let alone having a dedicated media arm. I mean, unless you are seriously funded for basics (cloud computing, development of custom PHP classes, db management, security, backups), and then some for the man-hours that you must be putting in yourself......... it must be a nightmare!
My two cents: If Pakistan needs positive e-media exposure (Organic/Viral) plus print-media, it needs to pour in millions upon millions of dollars into this media war. It costs a lots of money, and yes, it can be done. No question about it. However, as everyone knows, there is no free lunch!
P.S. I know because I have run such campaigns and have consulted successfully for various global brands in various sectors.
All talk.
To run this board and how it is run, is a challenge itself. You know nothing.
If you think you can do it, you are welcome to lead, lets see what you got.
