Well, surely, you'd agree that the most powerful player in Pakistan, the Army, can't be ignored. There's a reason why even your TV Talk shows focussed on the economy have a jarnail or Air Marshal or at least someone from the military in them.
I've see media from many countries and believe you me, Pakistani news media is THE ONLY news media that features armymen on almost every single topic under the sun, be it the economy or lack of rainfall.
I don't blame the news channels, of course. After all, they are ordered to peddle a point of view and the armymen are there for that specific purpose.