It is basically just propaganda by the incumbent Government;
It is a good suggestion to build bases and local industries, however all the machinery and most of the raw material will still have to be imported. Consider Nutella as an example, once you have imported the machinery to make Nutella, you will still need to import major ingredients/raw material such as Palm oil, Hazelnuts, Cocoa, Vanillin etc.
Furthermore, with the increasingly damaging devaluation of rupee, production cost will also go up as cost of labor and utilities, such as gas, electricity etc. are all going up and will continue the upward trend.
The right thing would have been to discourage import of luxury items but keep the USD low for establishment of industry, we had a golden opportunity to establish industry especially SME thanks to the previous Government which had invested heavily in power generation and transport infrastructure. But it is a futile exercise with the USD @ 165, there is NO WAY to compete with international brands with such a weak rupee until and unless we have a well established industry and even then only if we are self reliant on most of the raw material.