SalarHaqq
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Don't know about the supposed ban. All I will say, however, is this: the advert is not conforming to our Iranian culture and traditions, given that they stress modesty, decency, hayā, nāmus. Pay attention to how I state Iranian culture, not just Islamic principles (these of course too). We could add Zoroastrian values to the list, it would hold every bit as true.
For this production very clearly consists in suggestive pornography, no more and no less. From starts to finish, it metaphorically depicts a sexual act as well as foregoing flirtations, by replacing a male sexual organ with an ice cream bar. The female's winking to the suggested sidecar passenger (incarnated by the ice cream cooler), her look down (as if onto the sexual organ of the man) and then up (since there's nothing on the seat at that elevation, what else is the target of her glance supposed to be other than the imaginary man's face?), the fact that she stops the car in a deserted place, her extreme libidinous looks, the very meaningful body language and gestures, and of course the way in which she consumes the product - no normal person under regular circumstances will eat an ice-cream this way, and you and I both know which sexual practice it is supposed to simulate.
Another thing to be aware of about this shameful piece, it's part of a series of adverts manufactured by foreign companies for distribution on "social media" exclusively. Since they would never receive authorization for screening on national television, and since many of these are deliberately trespassing the limits of decency as well as violating Iranian laws, especially due to their sexualized nature, this is the apparent loophole their authors are attempting to exploit. It also shows us how foreign capitalist corporations are involved knee deep in the organized cultural subversion of Iranian society, in the effort to uproot and destroy Iranian families, to corrupt Iranian youth etc, orchestrated by the zio-American empire and its traitorous local collaborators. The clip in question is not that new and was met with protests from great numbers of Iranian citizens right upon its release.
So I think we should be in agreement about the implicit but highly obvious sexual nature of this advert. Now like it or not, our culture strictly confines sexuality to the private sphere; we don't talk sex in public, we don't accomplish sexually laden acts in front of strangers and nā-mahram folk including relatives. It has been so before the arrival of Islam as well. We don't want this rampant and crushing sexualization of the social sphere characteristic of freemason- and zionist-controled western regimes, which is a direct threat to the mental well being of our children as well, to be introduced in Islamic Iran. I don't want my children or grandchildren to be bombarded with pornography and sexually oriented material every time they turn on the TV, every time they go out, every time they listen to a piece of music etc. Do you?
This doesn't make us "Taleban". They weren't doing this in the west either - prior to the so-called "sexual revolution" of the 1950's, which in fact was the result of a carefully planned and executed social engineering effort by the powers-to-be, amplified by the impact of the so-called student protests of 1968 along with so-called "cultural Marxism" and Freudo-Marxism, both of which represent a complete perversion of Karl Marx's revolutionary outlook by the way. Now, would you label the westerners of 60-70 years ago as "Taleban" because they wouldn't allow suggestive pornography in adverts? I doubt it.
It also has nothing to do with being religious or irreligious. Contrary to what some seem to believe, owing to an insufficiently informed, binary view of things, fervently religious people are by far not the only ones to oppose this degenerate social-cultural order imposed onto nations by western-based globalist oligarchs, by the international financial mafia, by masonic lodges and zionists. Those assuming otherwise should research present time conservative currents in the same west they tend to admire, and they'd realize there are all sorts of individuals in those movements including outright atheists.
Heck, even the intelligent left, the one which understands Marx correctly is largely on the same page as us in this regard. Because it can see how the capital, how Wall Street since 1945 is no longer on the side of social and cultural conservatism but on the contrary, is methodically promoting savage societal liberalism and deconstruction of traditional values. Hence why the conservative family father of old, with at least an outward attachment to religion has definitively given way to the figure of the pro-LGBT boho bourgeois in the new millennium.
A Marxian thinker who beautifully theorized this is the French philosopher and sociologist Michel Clouscard, who was noted for a powerful critique of what he termed libertarian liberalism (as opposed to the socially conservative liberalism read capitalism of the 19th and early 20th centuries). Clouscard to me is simply one of the brightest thinkers of the past century.
A key concept he introduced was that of capitalism of seduction, explaining how post-WW2 capitalists started favoring a model based on cultural permissiveness. In the sense that the act of consumption itself became similar to the satisfaction of a sexual desire, that the new consumer goods released by capitalists were marketed as "cool" and "sexy", appealing to the rebellious youth (like denim trousers etc), that advertising strategies increasingly delved into eroticism, nowadays even explicit or suggestive pornography.
To my knowledge Clouscard's publications, quite astonishingly, haven't been translated into English (I wonder why... not), but those who wish to widen their intellectual horizon really, and I mean really ought to read the following paper discussing the work of this brilliant author:
Michel Clouscard, The Capitalism of Seduction – Rébellion 46 – February 2011
At the end of the 1970s, Michel Clouscard debuted an analysis of the phenomena arising from triumphant liberalism. His approach was clearly a response to the PCF’s (then locked into a dogmati…
institutenr.org
In truth, what we're witnessing today is an existential battle between those who believe in either a traditionally rooted religion or who believe in natural law (the latter can be agnostics, atheists etc) on the one hand, and those who don't and will automatically embrace whatever the west's ruling elites, capitalists and their local fifth columns will introduce in terms of cultural standards on the other hand.
Back to Iran, I'm still to read up on what decision was taken and by which institution since in most cases like these, narratives peddled by the western-dominated mainstream media happen to be non-factual and fallacious. In my view there needs to be a law that prohibits sexual references and simulated sexual acts in media productions in Iran; this would seem more efficient than banning females from appearing in audiovisual advertising. Again this seems extremely urgent to me, since liberals in the Iranian film industry have sneakily started injecting inappropriate sexual innuendo into productions such as TV series watched by a large amount of viewers including children (in one comedy series, an implied joke about the length of male genitals could even be witnessed a few years ago).
So if Iranian authorities truly take the necessary steps to put an end to this dangerous trend, I will salute it a million times. If they take the required measures, ya haqq. I see two issues: one, authorities have tended to become a little soft in these matters. And second, too many laws and regulations in Iran are hardly being enforced in practice. Let's hope something will be done in this regard, and soon. Prayers offered and fingers crossed!
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