Why Western manufacturing firms are more successful than Eastern firms?
Why they can export more to other countries while Eastern firms struggling?
Because of fair competitive market. Western markets are very competitive but also generally fair. Their business laws are well defined and well implemented.
Whereas, Eastern markets do not practice fair competition, Here, politicians, corrupt bureaucrats and mafia lords rule and they control the market. Business laws do not exist.
Producers and suppliers in Western markets sell high quality products to gain customer satisfaction and loyalty.
Whereas Easter markets generally do not care about quality of product because producers and suppliers have monopoly or control over the market.
Since local consumption is of poor quality product in Eastern markets, these products do not have any demand in the International Market as these suppliers and producers do not control these markets.
International markets are very competitive and demand high customer satisfaction.
Products may be related to defense or civil, International market response is the same.
If Pakistan needs to increase export of its defense products, they should focus on customer satisfaction. Needs of customer should be identified and then exploit it to sell these products.
Timings and approach is very important in business.
Pakistan should also learn from competitors how they market and sell their products in the international market.