This may be a very popular thing to say for internal consumption, as also evidenced by the replies to this thread. However, I sincerely hope this is not going to influence or motivate actual policy.
It would be exceptionally foolish not to want to build soft image and soft power of Pakistan. Our poor image bars us from trade on better terms, bars us from accessing certain technologies vital for both defence and civilian industry, it gives us very little in the way of diplomatic or cultural influence abroad.
One thing I am certain about... A visionary Pakistani leadership can with some effort could do a lot to build a soft image. The basic ground work is easy, even something like a tourism campaign can double as soft image building. Pakistan’s blessed with a rich and diverse culture, the Brits, and the Koreans, manage to export their pop culture, it earns them lots of cash, and cultural leverage and precedence.
Another idea I’ve advocated for on here in the past is climate change activism. If a Malala Yousafzai can become famous and draw the world’s attention to bad conditions in Pakistan. Why can’t we have activists like Greta Thunberg arise in Pakistan? Sweden won’t be harmed much by climate change, but we’ll suffer dearly as our water sources dry up, flooding gets worse, and parts of the country become uninhabitable. There should be outrage our dear glaciers are disappearing!
I can easily imagine a Pakistani kid getting global and international recognition for kickstarting climate awareness campaigns. Not only would it help build a progressive image of Pakistan, it may come with investments and climate mitigation efforts focussed on our country. We didn’t spend the last 70 years continuing massively to global climate change, why should we suffer the worst of its effects, while the west gets to play holier than thou? This is without a shadow of a doubt the biggest crisis of our times. There are more examples to be given, this is just one.
Also, soft image can arguably be your first line of defence, since this is the theme of the forum, it merits mention. Finland is right next door to Russia, but it won’t be subjected to any hostilities above a threshold, not just because of NATO, but because of the way the world views those innovative Nordics, with their enlightened societies and pacifistic image. Even if this is a tall order for a nuclear armed Islamic Republic to fill, it’s an example that warrants reflection.