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Don't strive for 'soft image' of Pakistan only to please the West, PM Imran tells nation

Prime Minister Imran Khan says Pakistanis shouldn't be concerned about creating a "soft image" of their country only to win approval from the West, calling such a perception an "inferiority complex".

Addressing the launching ceremony of a documentary drama titled "Paani Ke Pankh" in Islamabad on Thursday, the premier said people should instead strive for being seen as an independent nation which has confidence in itself and does not have to rely on anyone for aid.

"I repeatedly hear that we need to present a soft image of Pakistan. What does a soft image mean? Why do we say this and if this soft image is established will the world consider us very good?


Analyse: Why soft power is pivotal

"We shouldn't fall into this kind of misunderstanding; this is an inferiority complex. When a nation loses its confidence it tries to please people," the prime minister emphasised.

He said people shouldn't plan their actions based on what Western countries would approve, citing the example of the vision of "enlightened moderation" introduced by former military ruler retired Gen Pervez Musharraf.



"We heard the term 'enlightened moderation' for the first time in our lives. Nobody knows what it means. Most people understood it that the more we resemble people in the West the more we will appear moderate. So people started speaking English and wearing Western clothes, and [thought] they had become moderate.

"Is this moderation? Please understand this is inferiority complex."

Prime Minister Imran said Pakistanis only had to promote one image: that of an independent nation standing on its feet which believes in itself, doesn't rely on anyone and doesn't take loans from or beg anyone.

"Only then does the world respect you," he said, stressing that a nation that was self-reliant and thought big held the true honour.

"So the nation shouldn't think we go around pleasing the world, presenting a soft image."

The prime minister reiterated that Pakistan had made a "mistake" by entering the US 'War on Terror'.

"We entered someone else's war which wasn't ours, we should've never joined it," he said, adding that Pakistan had first taken part in "glorifying jihad" in the 1980s and making the Mujahideen "heroes", and later pursued them as "terrorists" on instructions of the US after 9/11.

"So the country inevitably had to pay a heavy price for it."

In this context, the premier said, people "shouldn't think we need to present a soft image of ourselves because they (the West) started calling us 'terrorists'."

"You can never enter someone else's war, take benefits from them and not suffer for it," he stressed.

He said the potential in Pakistan was unmatched by any other country and the nation tended to "undersell" itself.

"Until our thinking remains that we can't do anything until someone from the outside gives us loans due to our soft image, we can't move forward."

Prime Minister Imran promised his government's "complete support" for the film industry to produce original documentaries and films.

He said there was a time when Pakistan Television's (PTV) dramas were watched across the border in India, adding that the once-thriving film industry had fallen behind because it "started copying cheap Indian films".






Prime Minister Imran Khan says Pakistanis shouldn't be concerned about creating a "soft image" of their country only to win approval from the West, calling such a perception an "inferiority complex".

Addressing the launching ceremony of a documentary drama titled "Paani Ke Pankh" in Islamabad on Thursday, the premier said people should instead strive for being seen as an independent nation which has confidence in itself and does not have to rely on anyone for aid.

"I repeatedly hear that we need to present a soft image of Pakistan. What does a soft image mean? Why do we say this and if this soft image is established will the world consider us very good?


Analyse: Why soft power is pivotal

"We shouldn't fall into this kind of misunderstanding; this is an inferiority complex. When a nation loses its confidence it tries to please people," the prime minister emphasised.

He said people shouldn't plan their actions based on what Western countries would approve, citing the example of the vision of "enlightened moderation" introduced by former military ruler retired Gen Pervez Musharraf.



"We heard the term 'enlightened moderation' for the first time in our lives. Nobody knows what it means. Most people understood it that the more we resemble people in the West the more we will appear moderate. So people started speaking English and wearing Western clothes, and [thought] they had become moderate.

"Is this moderation? Please understand this is inferiority complex."

Prime Minister Imran said Pakistanis only had to promote one image: that of an independent nation standing on its feet which believes in itself, doesn't rely on anyone and doesn't take loans from or beg anyone.

"Only then does the world respect you," he said, stressing that a nation that was self-reliant and thought big held the true honour.

"So the nation shouldn't think we go around pleasing the world, presenting a soft image."

The prime minister reiterated that Pakistan had made a "mistake" by entering the US 'War on Terror'.

"We entered someone else's war which wasn't ours, we should've never joined it," he said, adding that Pakistan had first taken part in "glorifying jihad" in the 1980s and making the Mujahideen "heroes", and later pursued them as "terrorists" on instructions of the US after 9/11.

"So the country inevitably had to pay a heavy price for it."

In this context, the premier said, people "shouldn't think we need to present a soft image of ourselves because they (the West) started calling us 'terrorists'."

"You can never enter someone else's war, take benefits from them and not suffer for it," he stressed.

He said the potential in Pakistan was unmatched by any other country and the nation tended to "undersell" itself.

"Until our thinking remains that we can't do anything until someone from the outside gives us loans due to our soft image, we can't move forward."

Prime Minister Imran promised his government's "complete support" for the film industry to produce original documentaries and films.

He said there was a time when Pakistan Television's (PTV) dramas were watched across the border in India, adding that the once-thriving film industry had fallen behind because it "started copying cheap Indian films".







Anti-Pakistani, anti-Muslim Pakistani left wing liberals who want to either sell or destroy Pakistan are not happy with this............ 8-)
 
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As well as made in Pakistan, we Pakistani's are lacking in a certain lesson from the Quran.

Lo! In the creation of the heavens and the earth and (in) the difference of night and day are signs (of His Sovereignty) for men of understanding, Such as remember Allah, standing, sitting, and reclining, and consider the creation of the heavens and the earth, (and say): Our Lord! Thou createdst not this in vain. Glory be to Thee! Preserve us from the doom of Fire. (Holy Quran Surah 3, Ayah 190-191).

We need to consider Allah's creation. If you read the works of classical scholars, they have inquisitive minds about things. They questioned things and reasoned why something is as this or that. We have lost that scientific thirst.

A close friend of mine once said, why is it that whenever scientists discover something that was mentioned in the Quran, muslims jump up and say "that was in the Quran!", why aren't we looking at what is in the Quran and what is in creation and trying to reason ourselves how it is possible? The classical scholars of the past did that. We must do that too.

No amount of money will make us an independent nation until we can do our own R&D. The Mughal wealth didn't stop the East India company. The Ottomans eventually were pushed back because the allies had better technology on the battlefield.

We need to create a culture of learning and R&D, not a culture of passing exams.
 
Absolutely

And this goes for our neighbors too Arabs, Iranian, afghanis (not India obviously we couldn't give a toss about them)

But our whole problem is that portions of our population give more loyalty to others from PTM like scum giving loyalty to Afghanistan, to hazaras requiring Iranian Mullahs, to ethnocentric nonsense


We need to put Pakistan first
 
The prime minister reiterated that Pakistan had made a "mistake" by entering the US 'War on Terror'.

"We entered someone else's war which wasn't ours, we should've never joined it," he said, adding that Pakistan had first taken part in "glorifying jihad" in the 1980s and making the Mujahideen "heroes", and later pursued them as "terrorists" on instructions of the US after 9/11.

80s Mujahideen - Zia.

2000s war on terror - Musharraf.

Anyone wanna guess what Zia and Musharraf had in common?
 
80s Mujahideen - Zia.

2000s war on terror - Musharraf.

Anyone wanna guess what Zia and Musharraf had in common?

There was a decade of civilian rule in between where these people were adopted and encouraged to spread all over Pakistan.


PPP Uzair Baloch / Blackwater
MQM thier own death squads
PMLN LeJ / Indian spies in mills
JUI TTP (and equivalent)

Which political party was Zias son in when he was getting lal masjid terror mullah released from police on weapons charges.

What do all these people have in common? Cut from the same haram cloth.

Black coats, khaki or salwar kameez - makes no difference. The so called elite screw our nation.
 
Goras soft power = exporting Westernisation ... Movies ... Clothes .... Morality ... Culture ... Language ... Habbits .... Foood.

Pakistanis soft power = be use fair n lovely to become gora ... Dress eat talk think walk adopt culture of goras = Pakistani soft power.

Lol ... Wtf is wrong with the shitty chawal degenrate qaum ... Even Pakistanis think n believe we actually are gattia kameena chawal zaleel degenerate bey-izzat qaum n to get izzat we have to be best engrez we can ... Cause izzat is in being engrez ... Or walking talking dressung liker ngers... And to mask their zillat they call being engrez n chooping on their nuts SOFT POWER ... Sooner or later people will growel at feets of ENGREZ ... O HOLY ENGREZ ... Like us ... Say nice thing about us we are craving your positive reviews ... It makes us happy ... We need ur approval ... Come to our house ... Live with us ... Eat everythng n enjoy any woman from this family ... We will prepare her for ur gratification ... Say nice things about us ...

We are so desperate for ur approval o holy GORA rahimullah ...

All praises are for Engrez the Europe the America. The owners of visa giving day.
Thou gora we worship n thine IMF aid we seek ... Show us the path of westernisation not of our grand parents whose life dress morals enrage you n not the path of real muslims who have earned ur anger. Surah al-Bakistani. Updated Quran of 75% Pakistanis.
 
Prime Minister Imran Khan says Pakistanis shouldn't be concerned about creating a "soft image" of their country only to win approval from the West, calling such a perception an "inferiority complex".

Addressing the launching ceremony of a documentary drama titled "Paani Ke Pankh" in Islamabad on Thursday, the premier said people should instead strive for being seen as an independent nation which has confidence in itself and does not have to rely on anyone for aid.

"I repeatedly hear that we need to present a soft image of Pakistan. What does a soft image mean? Why do we say this and if this soft image is established will the world consider us very good?


Analyse: Why soft power is pivotal

"We shouldn't fall into this kind of misunderstanding; this is an inferiority complex. When a nation loses its confidence it tries to please people," the prime minister emphasised.

He said people shouldn't plan their actions based on what Western countries would approve, citing the example of the vision of "enlightened moderation" introduced by former military ruler retired Gen Pervez Musharraf.



"We heard the term 'enlightened moderation' for the first time in our lives. Nobody knows what it means. Most people understood it that the more we resemble people in the West the more we will appear moderate. So people started speaking English and wearing Western clothes, and [thought] they had become moderate.

"Is this moderation? Please understand this is inferiority complex."

Prime Minister Imran said Pakistanis only had to promote one image: that of an independent nation standing on its feet which believes in itself, doesn't rely on anyone and doesn't take loans from or beg anyone.

"Only then does the world respect you," he said, stressing that a nation that was self-reliant and thought big held the true honour.

"So the nation shouldn't think we go around pleasing the world, presenting a soft image."

The prime minister reiterated that Pakistan had made a "mistake" by entering the US 'War on Terror'.

"We entered someone else's war which wasn't ours, we should've never joined it," he said, adding that Pakistan had first taken part in "glorifying jihad" in the 1980s and making the Mujahideen "heroes", and later pursued them as "terrorists" on instructions of the US after 9/11.

"So the country inevitably had to pay a heavy price for it."

In this context, the premier said, people "shouldn't think we need to present a soft image of ourselves because they (the West) started calling us 'terrorists'."

"You can never enter someone else's war, take benefits from them and not suffer for it," he stressed.

He said the potential in Pakistan was unmatched by any other country and the nation tended to "undersell" itself.

"Until our thinking remains that we can't do anything until someone from the outside gives us loans due to our soft image, we can't move forward."

Prime Minister Imran promised his government's "complete support" for the film industry to produce original documentaries and films.

He said there was a time when Pakistan Television's (PTV) dramas were watched across the border in India, adding that the once-thriving film industry had fallen behind because it "started copying cheap Indian films".

I respect Imran Khan emormously but this is one the times I will emphatically disagree. Pakistan has to improve it's soft image. This failure is costing Billions of dollars annually as well as placing Pakistan in dificult position when it comes to India.
 
Let me tell you what soft power nowadays means. Sell Pakistan to the highest bidder i.e. the US and become a poodle nation. Become a subservient and satellite nation that obeys US commands. That is the definition of soft power.

Promote your own culture, religion and identity. Don't import subcultures and identities from abroad. That is the true definition of a proud and sovereign nation.

1. Tackle illegitimate INGOs/NGOs
2. Tackle Western minded pseudo liberals
3. Promote Pakistaniat
 
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I had always wonder WTF is this soft image that people want to project, I glad that our PM is also puzzled by this stupid way of thinking.
That pakistan is a modern safe space and we are accepting of people from LGBTQIALMNOP+ Community
 
I respect Imran Khan emormously but this is one the times I will emphatically disagree. Pakistan has to improve it's soft image. This failure is costing Billions of dollars annually as well as placing Pakistan in dificult position when it comes to India.

I think a lot of what he said you've been saying for quite a while. Pakistan's attempt at a soft image are reactive, it's based around stereotypes imposed on us.

We need to present an image of ourselves, of our own identity. We have to present it in a positive manner and with different audiences that means highlighting different values and presenting with a different focus but ultimately its presenting who we are, not what others might have misconstrued us as.

After all image is about marketing and successful marketing is user focused.

The image of Pakistan should be built around what it is rather than what it is not.

Less focus on "we are moderate", "we are not terrorists", "our country is safe", "we are fighting terrorists".

Is should be focused on Pakistan is welcoming, Pakistan is growing, Pakistan is taking off, Pakistan is open for business, Pakistan takes a leading role towards peace and security in the region.

The wording is everything.
 
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I think a lot of what he said you've been saying for quite a while. Pakistan's attempt at a soft image are reactive, it's based around stereotypes imposed on us.

We need to present an image of ourselves, of our own identity. We have to present it in a positive manner and with different audiences that means highlighting different values and presenting with a different focus but ultimately its presenting who we are, not what others might have misconstrued us as.

After all image is about marketing and successful marketing is user focused.
The image of Pakistan should be built around what it is rather than what it is not.
Unfortunately the nature of Pakistani society, Pakistan politics and Imran Khan's past I find he often goes overboard with this complex about not kowtowing to the West. That is not the issue. The issue is simple.

We have to look at this as simply a brand problem. Not religion. Not politics. Simple brand issue. We all would agree Pakistan has a terrible brand problem. You say 'Pakistan' in any country in the West, East, South the reaction will not be positive. Even in countries like China.

So how do you address this? Simple. Just like Coco Cola, Toyota, Habib Bank, Jazz mobile, Emirates Airline or UAE does. Focus and create a positive association with the name "Pakistan". People should think of good food, fabulous mountains, culture, Indus history, civilization, hospitality. It should garner a positive but unique brand image of Pakistan.
 

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