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Nabil Sultan shares his insights about the newly launched blazer brand SULTAN
by K TANZEEL ZAMAN000
Nabil Sultan, the owner and founder of clothing brand SULTAN converses with ICE Toady’s VERVE on the inception of his brand.
Can you please share the inspiration behind Sultan? Who are the target customers?
We wanted to conceive a brand that resonates with the young generation of the country. Sultan was envisioned with that exact purpose. It is a royal brand for the youth, which is tailored to be fashionable and trendy. We want our customers to exhume confidence when they put on our suave attires. Not only they will experience the ultimate fit, but their apparels will also be cut out off from the finest fabric the market has to offer.
Splash is known in BD as a streetwear brand. SULTAN is a product line of Splash how do you think consumers will react to it offering blazers?
The people of Bangladesh are becoming fashion-forward as the day passes by. Thanks to the boom of social media and cheap internet, we can easily be updated on what is hip and now. We have plenty of stylish youth and adults who want to attend the socialite events while donning a blazer and chinos or in some cases, even tuxedos. I am delighted to say that our youth is more self-aware when it comes to representing themselves as an individual through their ensembles. I believe both SULTAN and the consumers are ready for each other.
The market for ready-made suits and blazers right now is a bit saturated, how is SULTAN going to differentiate itself?
When it comes to the fitting and standard of our products, SULTAN will be on a different level compared to other ready-made garment brands. Our expertise in the apparel industry ensures that consumers will be able to lay claim to our products with the highest quality of fabrics and bold designs. We wholeheartedly follow the notion that it is imperative to keep up our standard to date in the world of fashion by producing fashion-forward products. SULTAN will provide the right solution for the voguish men who love to be stylish and want to stay ahead in the game. The sole purpose of SULTAN is to present snazzy attires with the right prices, which will make the consumers fall in love globally with it.
Can you please share about the range of products SULTAN is going to offer?
With proper and sound planning, we are willing to offer a 360-degree fashion-related solution to any and all ages of fashionable men. SULTAN was launched with attires under basics, casual, formals to party wear. Which means it has suave ensembles such as party and casual blazers along with suits and tuxedos. For ethnic-apparel lovers, we are offering panjabis, casual and formal shirts. With time, we will also introduce chinos, trousers, t-shirts and so on.
What is your vision regarding SULTAN? Do you plan to introduce custom-tailored suits and blazers by SULTAN in the future?
We will strive to launch SULTAN globally soon. It will be a homegrown brand which will be on par with its international counterparts. We plan to acquire the ability to deliver our products to customers worldwide. If you want to succeed in boosting your brand across borders and cultures, it takes careful planning. There have been epic fails and relatively few successes, and we aim to be a part of the latter one. With our own sets of protocols and well-thought-out vision, we hope that SULTAN will become the first choice for any fashionable and trendy man.
Mehruz Munir on his inspirations and thoughts behind Zurhem’s latest sherwani collection for the wedding season
by K TANZEEL ZAMANIf class, niche products, and customized ensembles are on the top of your list, then you shouldn’t be a stranger to Zurhem: the gem of a brand where young, hip and mature customers get introduced a bespoke sartorial journey. With its own parameters of bold tailor-made designs, attention to meticulous details, and the flawless craftsmanship delivered by Zurhem’s master tailors, one can be assured of quality. ICE Today Verve had the chance to meet the voguish man behind it all, Mehruz Munir the Creative Director and Co-founder of Zurhem.
In the midst of the wedding season, Zurhem has been busier than the last three years. This resulted in a collection consisting of suave wears like Sherwanis, Ethnic Vests and Bespoke suits designed by the man with the foresight. “New clients, mostly grooms, are coming to our new store in Banani. This surely indicates that Zurhem has grown and let’s just hope that it continues to grow”, he shares modestly.
In his own words, the inspiration for this year’s wedding collection came to him very organically. The opulent and grandeur architectures from places like Prague, Vienna, Budapest and, to some extent, Italy were the catalysts for the well-traveled man to come up with this year’s collection. “Those historic structures resonate with me whenever I visit them,” he adds.
Each of the intricately designed Sherwanis took four months to make. The ethnic wears were handwoven and embroidered with bold and exquisite designs to bring it to fruition by the team behind Zurhem’s exquisite collection. “I am really proud of this collection,” he continues to say, “I wanted to express how bold our royalties were when they wore Sherwanis,” he said with contentment. Even though Zurhem is known for its elegant Bespoke suits, the Sherwani collection knocked it out of the park with it’s over the top designs.
Mehruz believes that Bangladesh is going through a significant economic shift where people have more disposable income. He further added that this only encourages more business like his to open up and increase employment. “People are traveling more, they know more about fashion, they know what they want thanks to social media. A scenario like this did not exist a decade ago,” he stated.
Despite its young age, Bangladesh is catching up really fast with the rest of the world when it comes to fashion. According to him, more people understand the importance of uniqueness and fashion statement. He added that people nowadays want to buy something which is made for them and the Bespoke suit is one of them.
Not surprisingly, Zurhem’s Bespoke suits have become a personal preference to many in the season of the wedding in Bangladesh. Let it be for a fashion statement or self-awareness, citizens of Dhaka and other major cities are seen in Bespoke suits in socialite parties and weddings. Thus making the hands full of the Zurhem team members.
Mehruz Munir plans to go back to his roots of inspiration for his next collection. For his new followers, it means that his next anticipating ready-to-wear collection will comprise of lots of black, gold and military details. “Since we have already established our Bespoke market, we want to focus on our ready-to-wear collection,” he adds passionately.
For the soon-to-be-wed grooms, the Creative Director of Zurhem urges them to shake things up a bit. “It is your wedding. Be grand, be bold and be colorful. If your wife puts on a lot of work to look like a bride, you should reciprocate to look like a groom. It is your wedding too,” he concludes.
Wardrobe: Zurhem
Model: Nahid, Hasin
Photographs: Riyad Ashraf
Makeup & Hair: AURA Beauty Lounge