It was basically a cover that there are some religious stuff that is harming the sentiments of muslims, the real reasons were that people started watching talk shows and other programs on youtube instead of tv, which decreased their viewership dramatically, secondly the political reasons as young generation was hitting hard by making small clips of how politicians lie to their faces and how they were changing stance.. youtube was the easier to access, play, upload, unlike others sites which are difficult to do all this.