may be you are right general.
but being an observer i can feel that hype. an example is latest indian 1st ever cruise missile which was failed in test, i can show you reports of indian media before the test, in which they are not only comparing that missile with Chinies and Pak cruise missile but also calling it superior to Pakistani taimoor and Babar series of cruise missile. and ultimately after few hours same news host and report and experts were finding excuses of that failure .. so that actually what indian media does.
Well it wasn't really a failure, it was the first flight, and several parameters were verified through the course of the flight. In the early stages of designing, it is not a simple "pass v/s fail" result. It is not even about passing or failing, it is about trials, generating data, conducting more trials and so on.
But the reason for the media being shrill on defence issues is BECAUSE of the fact that nobody really cares about any of it. To get attention, they have to be shrill. On the other hand, if they are reporting about politics or sports or foreign affairs, they are not so shrill, because people will read abuot them anyway, and the average indian is a lot more aware of those issues. So when they report about a cruise missile test to a readership that doesn't even know what a cruise or ballistic missile is, the only way for them to make it entertaining or even relevant is by comparing it to Pakistan or china. Try this out - find somebody who doesn't know what a cruise missile is, and try to make him read two paragraphs about the nations first cruise missile test. Unless you give him some reference point about the neighbors' arsenal or capabilities, how would you hold his interest?
So many non Indians who read our defence news from our media come to the mistaken conclusion that Indians are all fed in a lot of hype about their defence capabilities, and that we all fall for it. The real situation is the exact opposite. The average Indian (in fact, 99%) don't know anything whatsoever about our defence capabilities, and cannot name a SINGLE product used by our armed forces, whether foreign or indigenous. This might come as a surprise to you considering how shrill our media is, but that shrillness is a consequence of our population's apathy, not a contributor to hype.
In Pakistan the armed forces get a lot more attention, and people are aware of defence related info. In India, the armed forces are invisible to the general population, they live in a different world. Civilians never bother about the armed forces and their working, and vice versa. I'll give you another example. I have tried this myself. Most Indians know the name of Pakistan's army chief, but very few of them know them name of India's army chief. I'm talking about the educated and informed Indians I have asked this question to.
This is why I said, the Indian media is only successful in creating a hype in the minds of Pakistanis or other non Indians who follow it. Indians themselves are supremely unaware of tejas or arjun or brahmos. Believe me, there is no hype whatsoever about India's defence capabilities in India. It is simply not a topic of public interest in India. Neither the armed forces, nor defence related issues, nor indigenous capabilities in weaponry, nor weaponry itself. Only a handful of Indians care about these things, and they are all here on PDF.