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Innovative AI-powered technology brand TECNO hit the bull's eye at MWC Barcelona 2025 with the TECNO AI Ecosystem Product Launch event. Among the stars of the show was the eagerly awaited CAMON 40 smartphone series, TECNO AI Glasses Pro, and MEGABOOK S14 laptop, each a strong representation of the brand's pragmatic AI strategy. Alongside TECNO's CMO Laury Bai and Chief Product Launch Officer Oliver Mas, industry pioneers from MediaTek, Google Cloud, DXOMARK and Qualcomm quipped these new trailblazing products and illuminated strategic partnerships that promote AI and mobile imaging innovations.
“TECNO CMO Laury Bai also emphasized the mission of the company:
” The use of AI is an important part of emerging markets. Our mission is to democratize AI so users can enjoy the future technology today."
To further cement this commitment, TECNO has collaborated with MediaTek to create a joint AI Laboratory dedicated to the evolution of AI technology. James Chen, Vice President of Product and Technology Marketing at MediaTek emphasized this partnership:
“The collaboration that is going on between TECNO and MediaTek brings AI into a wider sphere of people. Our collaboration will enable AI experiences that seamlessly integrate, making smart tech more useful and engaging.”
It is powered by several AI partnerships that enhance imaging technology. “TECNO's AI-driven innovation truly exemplifies a high level of creativity,” said Matt Waldbusser, Managing Director, Global Solutions and Consumer AI at Google Cloud.
TECNO Working With Google Cloud Has Been Introducing Groundbreaking AI Features With Ask Ella AI Image Generator AI Writing And AI Translate. “TECNO’s AI translates text in 136 languages, voice in 44 languages and images in 51 languages, which is why it’s a very important tool to diverse users around the world.”
To further emphasize on imaging aspect of the CAMON 40 Pro, Frédéric Guichard, CEO of DXOMARK stated:
“With rigorously testing the CAMON 40 Pro 5G, its imaging has earned excellent performance results. It’s the top performing device under $600 and the first to earn our Smart Choice Label, a mobile photography game changer.”
In addition to photography, TECNO AI enriches the user experience through innovative features such as a 360° AI Call Assistant and AI-driven productivity tools. Powered by MediaTek’s newest high-performance chipset, the device guarantees accelerated processing, prolonged battery life, and smooth operation. This latest addition to TECNO's smartphone lineup, the CAMON 40 Series, embodies both fashion and function, boasting a fashionable, durable build with water-resistant qualities for the modern user.
TECNO AI enhances productivity through features such as:
A major highlight included TECNO’s partnership with Qualcomm Technologies. According to Kedar Kondap – SVP & GM Compute and Gaming, Qualcomm:
“By integrating Qualcomm’s advanced PC chipset into the MEGABOOK S14, we are demonstrating our commitment to designing high-performance, AI-powered computing devices,”
Apart from the S14, TECNO also made the following announcement:
Key features include:
TECNO once again displayed cutting-edge technology at MWC Barcelona 2025. Inspired by the brand essence of "Stop at Nothing", TECNO passionately provides AI-powered innovations that advance user experiences across the globe.
A Future with AI in Emerging Markets: TECNO’s Vision
In the last year, AI has made leaps and bounds in revolutionizing industries. “TECNO’s AI technologies are unlocking new opportunities and bridging the digital divide at this critical stage for emerging markets.”“TECNO CMO Laury Bai also emphasized the mission of the company:
” The use of AI is an important part of emerging markets. Our mission is to democratize AI so users can enjoy the future technology today."
To further cement this commitment, TECNO has collaborated with MediaTek to create a joint AI Laboratory dedicated to the evolution of AI technology. James Chen, Vice President of Product and Technology Marketing at MediaTek emphasized this partnership:
“The collaboration that is going on between TECNO and MediaTek brings AI into a wider sphere of people. Our collaboration will enable AI experiences that seamlessly integrate, making smart tech more useful and engaging.”
CAMON 40 Series: Revolutionizing Mobile Photography with AI
Olivier Mas, TECNO's Global Product Launch Officer introduced the long awaited CAMON 40 Series AI focused smartphone that will change the face of mobile phone photography. The CAMON 40 Series revolutionizes snapshot photography standards with its implementation of One-Tap FlashSnap Mode and TECNO AI, 一 step further to new thresholds within the industry.It is powered by several AI partnerships that enhance imaging technology. “TECNO's AI-driven innovation truly exemplifies a high level of creativity,” said Matt Waldbusser, Managing Director, Global Solutions and Consumer AI at Google Cloud.
TECNO Working With Google Cloud Has Been Introducing Groundbreaking AI Features With Ask Ella AI Image Generator AI Writing And AI Translate. “TECNO’s AI translates text in 136 languages, voice in 44 languages and images in 51 languages, which is why it’s a very important tool to diverse users around the world.”
To further emphasize on imaging aspect of the CAMON 40 Pro, Frédéric Guichard, CEO of DXOMARK stated:
“With rigorously testing the CAMON 40 Pro 5G, its imaging has earned excellent performance results. It’s the top performing device under $600 and the first to earn our Smart Choice Label, a mobile photography game changer.”
In addition to photography, TECNO AI enriches the user experience through innovative features such as a 360° AI Call Assistant and AI-driven productivity tools. Powered by MediaTek’s newest high-performance chipset, the device guarantees accelerated processing, prolonged battery life, and smooth operation. This latest addition to TECNO's smartphone lineup, the CAMON 40 Series, embodies both fashion and function, boasting a fashionable, durable build with water-resistant qualities for the modern user.
MEGABOOK S14: The Lightest 14-inch OLED Laptop on ‘The Planet’ for AI-Powered Productivity
TECNO also unveiled MEGABOOK S14, its first OLED laptop and the thinnest 14-inch OLED laptop in the industry. At just 899g (31.7oz), it has a 2.8K OLED screen, backed by Qualcomm Technologies’ Snapdragon® X Elite chipset and AI-focused computing capabilities.TECNO AI enhances productivity through features such as:
- Ella AI Assistant
- AI-assisted PowerPoint presentations generation
- AI-driven image search
- Smart albums
- Offline transcription with multilingual support
A major highlight included TECNO’s partnership with Qualcomm Technologies. According to Kedar Kondap – SVP & GM Compute and Gaming, Qualcomm:
“By integrating Qualcomm’s advanced PC chipset into the MEGABOOK S14, we are demonstrating our commitment to designing high-performance, AI-powered computing devices,”
Apart from the S14, TECNO also made the following announcement:
- MEGABOOK T14 Air (999g ultrabook) – Equipped with LPDDR5 memory and high-speed storage
- 70Wh battery + 65W PD GaN fast charger: MEGABOOK K15S (ultra-thin, all-metal laptop) You are also on the website.
- Both laptops come with TECNO AI integrated inside which includes numerous advanced tools such as AI Album and AI Voice Assistant that can be an intelligent tool to deliver best user experience.
TECNO AI Glasses: A Glimpse of Wearable AI in Future
TECNO also showcased the AI Glasses Series which includes the TECNO AI Glasses Pro and TECNO AI Glasses. The smart glasses integrate high-end imaging technology, intelligent AI functions, and an ultra-slim design.Key features include:
- OV50D sensor with 50MP ultra-clear camera
- Ultra-wide angle custom lens (100°)
- AI ISP Imaging Chip For Mobile Grade Photography
- Translates in real time over 100 different languages
- Advanced object recognition and voice control with AI
- Technology with a 7th-gen resin waveguide
- 30° field of view
- 1,500 nits of brightness for vivid images
- These glasses have 250mAh battery and offer:
- 11 hours of music playback
- 30-minute fast charge for 8 hours mixed-use
- Compared with previous generations of ultra-linear speakers and spatial sound
TECNO’s Vision: Providing AI for an Empowered Tomorrow
These ground-breaking innovations from TECNO contribute to a redefinition of mobile imaging, computing and wearables in the application of AI technology. By prioritizing emerging markets, TECNO helps keep advanced AI capabilities available to the world.TECNO once again displayed cutting-edge technology at MWC Barcelona 2025. Inspired by the brand essence of "Stop at Nothing", TECNO passionately provides AI-powered innovations that advance user experiences across the globe.
