BBC Trending tracked down the photographer, Edi Israel, who says he took the photo while working as a freelancer in Ashkelon in May 2008. In that incident, a rocket was fired by Palestinian militants from Gaza into Israel, injuring dozens.
"I'm horrified to know that the picture has moved to Pakistan, and that it's being used like that," Edi Israel says. "This is a known phenomenon that people take a photo from one place and use it like it was elsewhere."
The "recycling" of shocking photos is indeed common on social media in the wake of attacks - for instance we reported
on the sharing of old images under the hashtag #GazaUnderAttack earlier this year.