F86 Saber
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Aik ho to batayein
"Most Beautiful" to aik he ho sakti hai na.
Pakistani Fashion
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"Most Beautiful" to aik he ho sakti hai na.
Zibago
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Jab chota tha tp pehla Pakistani crush Suneeta thi wohi jo preeto mena viya kar le song mein ayi thi ajkal Mehwish Hayat ka bhoot sawar hy
ghazi52
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7 summer trends that will never die
Here's what to wear when it's too hot to wear anything
Let's face; like the seasons, fashion is fickle and trends come and go.
And while last season's hottest new trend is often this season's biggest embarrassment, there are some that are here for the long haul.
Spring/summer 2017 is upon us and it's time to get our sartorial game on. Don't freak out looking at skyrocketing temps on your weather apps; here's our list of timeless summer trends that you can never go wrong with:
A simple white button down
These babies are summer's foolproof answer to versatile style.
Easy, breezy and leaves so much room to play with accessories! We especially love pairing it with a quirky bag and a pout that pops!
Plaid
If you’ve spent any amount of time on Instagram in the past few weeks, you’ve seen it happen before your very eyes; plaid's back, bigger than ever before.
Dress it up or go casual, this one leaves a lot of room to play around with.
Lip tints
Because when the sun comes out to play, we have to find makeup that won't melt off, which is why lip stains are the best summer alternative for lipsticks.
Crossbody bags
We're totes (gettit gettit?) not lugging around big, slouchy bags in this heat.
Crossbody bags are effortless and also harder to snatch (hey, if you live in Karachi, this is a legitimate concern!)
Messy updos
There's no point in fighting it; your blowout is not going to come out on top in this war with unforgiving weather. Keep your locks out of your way and opt for an effortless unkept bun instead.
Culottes
They're not a skirt; they're not pants, they're something in between and we're loving 'em!
Yes, there was a time culottes were reserved for mid-century gentlemen. Not anymore. Now these flowy pants are one of the hottest silhouette trends around and it's one that's stood the test of time.
The bob (and its cousins)
Sadaf Kanwal's called it when she debuted her short hair at the LSAs — the bob will always be a thing.
Here's what to wear when it's too hot to wear anything
Let's face; like the seasons, fashion is fickle and trends come and go.
And while last season's hottest new trend is often this season's biggest embarrassment, there are some that are here for the long haul.
Spring/summer 2017 is upon us and it's time to get our sartorial game on. Don't freak out looking at skyrocketing temps on your weather apps; here's our list of timeless summer trends that you can never go wrong with:
A simple white button down
These babies are summer's foolproof answer to versatile style.
Easy, breezy and leaves so much room to play with accessories! We especially love pairing it with a quirky bag and a pout that pops!
Plaid
If you’ve spent any amount of time on Instagram in the past few weeks, you’ve seen it happen before your very eyes; plaid's back, bigger than ever before.
Dress it up or go casual, this one leaves a lot of room to play around with.
Lip tints
Because when the sun comes out to play, we have to find makeup that won't melt off, which is why lip stains are the best summer alternative for lipsticks.
Crossbody bags
We're totes (gettit gettit?) not lugging around big, slouchy bags in this heat.
Crossbody bags are effortless and also harder to snatch (hey, if you live in Karachi, this is a legitimate concern!)
Messy updos
There's no point in fighting it; your blowout is not going to come out on top in this war with unforgiving weather. Keep your locks out of your way and opt for an effortless unkept bun instead.
Culottes
They're not a skirt; they're not pants, they're something in between and we're loving 'em!
Yes, there was a time culottes were reserved for mid-century gentlemen. Not anymore. Now these flowy pants are one of the hottest silhouette trends around and it's one that's stood the test of time.
The bob (and its cousins)
Sadaf Kanwal's called it when she debuted her short hair at the LSAs — the bob will always be a thing.
ghazi52
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- Joined
- Mar 21, 2007
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- 101,860
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Mahgul Lawn
The most awaited lawn of the season — Mahgul Lawn 2017 is out for grabs and it sure is fabulous! This week we pick out our favourite prints, and choose which fashionistas styled it to utmost perfection
Ayesha Noon
Ayesha is understated in her monochrome kameez and pants — The printed green dupatta really accentuates the dynamics of her entire look. She accessorises with a black bag and some cool fringed sandals. We love her effortless-chic style!
Farwa
Farwa’s look is as easy breezy as it gets! She wears a bright floral sleeveless kameez with white flared pants. She cleverly stitches her silk dupatta to her kameez so it’s draped across as loose ruffles.
Mahgul Rashid
Mahgul is right on trend with the short length of her kameez and airy flared pants. We love how she wears her dupatta like a scarf around her neck! All eyes on those strappy buckled shoes — Such a fun, easy and practical look!
Selina Rashid
Selina wears a classic boxy kurta over her floral cropped pants — The colour combination and print of her lawn outfit is a breath of fresh air and one of our favourite prints from the collection! She goes with all black accessories keeping it fuss free.
Attiya Noon
Attiya’s outfit has a neutral base, so the pop of orange and green in the border and dupatta really makes it stand out! The kimono style sleeves work really well with her flared pants. She tops off her look with matching orange and black heels — very elegant!
The most awaited lawn of the season — Mahgul Lawn 2017 is out for grabs and it sure is fabulous! This week we pick out our favourite prints, and choose which fashionistas styled it to utmost perfection
Ayesha Noon
Ayesha is understated in her monochrome kameez and pants — The printed green dupatta really accentuates the dynamics of her entire look. She accessorises with a black bag and some cool fringed sandals. We love her effortless-chic style!
Farwa
Farwa’s look is as easy breezy as it gets! She wears a bright floral sleeveless kameez with white flared pants. She cleverly stitches her silk dupatta to her kameez so it’s draped across as loose ruffles.
Mahgul Rashid
Mahgul is right on trend with the short length of her kameez and airy flared pants. We love how she wears her dupatta like a scarf around her neck! All eyes on those strappy buckled shoes — Such a fun, easy and practical look!
Selina Rashid
Selina wears a classic boxy kurta over her floral cropped pants — The colour combination and print of her lawn outfit is a breath of fresh air and one of our favourite prints from the collection! She goes with all black accessories keeping it fuss free.
Attiya Noon
Attiya’s outfit has a neutral base, so the pop of orange and green in the border and dupatta really makes it stand out! The kimono style sleeves work really well with her flared pants. She tops off her look with matching orange and black heels — very elegant!
Zibago
ELITE MEMBER
- Joined
- Feb 21, 2012
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Modest fashion brand looks towards Pakistan
By Shahram Haq
Published: May 2, 2017
97SHARES
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Rabia Z aims to benefit from the growing apparel consumer market. PHOTO RABIA Z
LAHORE: The rise in Pakistan’s fashion retail industry in recent years has been gigantic, creating space for local as well as global brands which feed the lifestyle needs of the affluent and the rising middle class.
This is especially the case in women’s apparel category, where brands are offering printed lawns and prêt wears throughout the year. However, with Pakistan being a Muslim country, another avenue for fashion-savvy ladies has started knocking the doors of the country’s retail industry.
Did the new fashion week in town make the cut?
The ‘modest fashion’, which comprises long shirts, colourful hijabs and other such ready-to-wear apparels, at brand stores is something new for Pakistani women.
Perceiving this demand, Rabia Z, a global pioneer in modest fashion category, has decided to choose Pakistan’s lucrative market as its next destination after dominating markets in the Middle East, Europe and the United States.
In an interview with The Express Tribune, Rabia Z’s Founder and Chief Executive Officer Rabia Zargarpur said that in the next five years, the modest fashion industry will lead the Pakistani women’s wear market, leading it to become a household name.
“Pakistan is among the top 10 consumer markets in my list where people like to spend on apparels,” she said. “The country has a huge potential in fashion apparel segments, which is evident from the fact that a lot of fashion brands are already flourishing.”
The Emirati entrepreneur’s core business model revolves around e-commerce. Since the brand’s inception in 2001, she has focused on the internet to promote and expand Rabia Z’s presence throughout the globe.
Debenhams will become first major department store to sell hijab
In Pakistan, the formal launch will be held this summer and it will also be based on e-commerce model. However, in future, Zargarpur plans to establish a proper retail set-up and will engineer the modest fashion apparel brand by using the country’s rich culture.
“I am very interested in starting production in Pakistan and then sourcing all the natural fabrics from here,” she said, adding that once the foundation is set, she will expand and look for outlets for wholesaling and stocking at good retail stores.
She also said she might delve into the franchise model in collaboration with some of the leading textile groups of the country.
The brand already has a presence in Pakistan with the company selling its products via e-commerce, catering to the ever-rising demand.
“Opportunity is getting bigger and bigger every time I visit Pakistan,” said Zargarpur. “In 2008, I received my first franchise request from Pakistan and since then I have always gained positive feedback from the country.”
The brand’s founder added that, in general, Muslim countries are already spending billions of dollars on apparels and global Islamic fashion clothing is among top three segments after halal food and Islamic finance.
“By 2020, it is expected that the global Muslim spending on Islamic fashion apparel could reach up to $368 billion and Pakistan, as one of the top 10 consumer markets, could definitely play its role,” she said.
However, she believes that in order to capitalise on the opportunity, big business groups should come together to support struggling designers and brands. “Women designers in Pakistan, who are designing apparels as a hobby, should consider converting it into a business with some value addition,” she said, adding that there is so much talent and rich culture in the country that the designers can increase their customer base.
“If Pakistan grooms home-grown talent, it would really change the game, and small and medium enterprises have the required potential to streamline operations and offer products to local as well as global markets.”
Published in The Express Tribune, May 2nd, 2017.
Like Business on Facebook, follow @TribuneBiz on Twitter to stay informed and join in the conversation.
Read more: modest fashion
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Pakistani fashion still has a long distance to cover: Sana Safinaz
By Amber Liaqat
Published: May 18, 2017
62SHARES
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DESTINED FOR GREATNESS: Sana Hashwani and Safinaz Muneer started back in 1989 with a seed investment of just a few thousand rupees. PHOTO
UBLICITY
LAHORE : The journey of Sana Hashwani and Safinaz Muneer started back in 1989 with a seed investment of just a few thousand rupees. Today, the designer duo is scaling new heights, both here in Pakistan as well as abroad, having celebrated their silver jubilee in the fashion industry three years ago.
But even after all this time, both Sana and Safinaz – who have been friends for 30 years and share family relations too – remain as passionate about their work as ever. Speaking with The Express Tribune,the inspirational pair spoke about its humble beginnings and the empire that they have built together, bit by bit.
The cut: Sana Safinaz
“It’s extremely humbling and gives you a great feeling of accomplishment. We are proud of our brand; it has such staying power and such loyal customers! Our expansion has particularly been exponential over the last five years and it’s been the ride of our live,” said Sana.
PHOTOUBLICITY
Together, they are running one of Pakistan’s most profitable design houses. “At the end of the day, we are a work family. Relationships are most important, laying their foundation, building upon them and continually maintaining them. We are nothing without our relationships within our company and beyond,” they stated. Asked to share the secret behind such a thriving partnership, Sana and Safinaz added, “We very rarely have a difference of opinion. We’re like a well-oiled machine; always in sync. This is definitely one of our greatest strengths and why we have been able to keep things going so fluidly for as long as we have.”
Sana and Safinaz first began with the intention to design couture that was classic and elegant, grounded in the solid foundations of Pakistani arts and crafts. “When we started out, it was just the two of us, a few tailors and a few thousand rupees in seed money. Back then, we never could have imagined what lay in store for us ahead,” shared Safinaz.
The cut:Unforgettable looks of the week!
“That being said, it’s always been the dream and we have always got a timeline of goals in our pipeline. Yes, every single item has our approval or input in some capacity. This is the key to keeping the Sana Safinaz aesthetic strong.”
Pakistani fashion has come a long way since the duo began working andSana and Safinaz have been riding the waves of change as best they can. “Yes, Pakistani fashion has indeed come a long way but it still has a long distance to cover. We find it very exciting to be part of an industry that is always growing and evolving.”
As trends and ideas change in the blink of an eye, the duo sticks to their timeless aesthetics which always pays off. They revisit old trends, redefining and adapting them in sophisticated new ways. “Playful hemlines, varying lengths and dramatic sleeves are all the rage these days,” they reveal. “Also, short kameezes have been very popular amongst brides this season, as have shades of gold, silver and red.”
PHOTOUBLICITY
Another quality SanaSafinaz is known for is participating in fashion shows regularly. Asked if they find fashion weeks to be challenging in terms of creativity, the duo responded, “Fashion Week is a great platform to showcase creative choices that may not work commercially but set the tone for a specific brand aesthetic and ethos. It can be challenging in many ways but equally rewarding.”
Red carpet roundup: Best Dressed at Lux Style Awards 2017
On a parting note, Sana and Safinaz shared some great insight for youngsters aspiring to make it big in the fashion industry. “Work hard, play hard but always remain humble!” they advised. “Always be original and informed. Fashion is a business at the end of the day so one must be savvy on that front to be successful in this industry.” So what next for the fashion powerhouse? “You will have to wait and see! We’ve always got something exciting brewing,” they teased.
By Shahram Haq
Published: May 2, 2017
97SHARES
SHARE TWEET EMAIL
Rabia Z aims to benefit from the growing apparel consumer market. PHOTO RABIA Z
LAHORE: The rise in Pakistan’s fashion retail industry in recent years has been gigantic, creating space for local as well as global brands which feed the lifestyle needs of the affluent and the rising middle class.
This is especially the case in women’s apparel category, where brands are offering printed lawns and prêt wears throughout the year. However, with Pakistan being a Muslim country, another avenue for fashion-savvy ladies has started knocking the doors of the country’s retail industry.
Did the new fashion week in town make the cut?
The ‘modest fashion’, which comprises long shirts, colourful hijabs and other such ready-to-wear apparels, at brand stores is something new for Pakistani women.
Perceiving this demand, Rabia Z, a global pioneer in modest fashion category, has decided to choose Pakistan’s lucrative market as its next destination after dominating markets in the Middle East, Europe and the United States.
In an interview with The Express Tribune, Rabia Z’s Founder and Chief Executive Officer Rabia Zargarpur said that in the next five years, the modest fashion industry will lead the Pakistani women’s wear market, leading it to become a household name.
“Pakistan is among the top 10 consumer markets in my list where people like to spend on apparels,” she said. “The country has a huge potential in fashion apparel segments, which is evident from the fact that a lot of fashion brands are already flourishing.”
The Emirati entrepreneur’s core business model revolves around e-commerce. Since the brand’s inception in 2001, she has focused on the internet to promote and expand Rabia Z’s presence throughout the globe.
Debenhams will become first major department store to sell hijab
In Pakistan, the formal launch will be held this summer and it will also be based on e-commerce model. However, in future, Zargarpur plans to establish a proper retail set-up and will engineer the modest fashion apparel brand by using the country’s rich culture.
“I am very interested in starting production in Pakistan and then sourcing all the natural fabrics from here,” she said, adding that once the foundation is set, she will expand and look for outlets for wholesaling and stocking at good retail stores.
She also said she might delve into the franchise model in collaboration with some of the leading textile groups of the country.
The brand already has a presence in Pakistan with the company selling its products via e-commerce, catering to the ever-rising demand.
“Opportunity is getting bigger and bigger every time I visit Pakistan,” said Zargarpur. “In 2008, I received my first franchise request from Pakistan and since then I have always gained positive feedback from the country.”
The brand’s founder added that, in general, Muslim countries are already spending billions of dollars on apparels and global Islamic fashion clothing is among top three segments after halal food and Islamic finance.
“By 2020, it is expected that the global Muslim spending on Islamic fashion apparel could reach up to $368 billion and Pakistan, as one of the top 10 consumer markets, could definitely play its role,” she said.
However, she believes that in order to capitalise on the opportunity, big business groups should come together to support struggling designers and brands. “Women designers in Pakistan, who are designing apparels as a hobby, should consider converting it into a business with some value addition,” she said, adding that there is so much talent and rich culture in the country that the designers can increase their customer base.
“If Pakistan grooms home-grown talent, it would really change the game, and small and medium enterprises have the required potential to streamline operations and offer products to local as well as global markets.”
Published in The Express Tribune, May 2nd, 2017.
Like Business on Facebook, follow @TribuneBiz on Twitter to stay informed and join in the conversation.
Read more: modest fashion
++++++++++++++++++++++++++++++++++++++++++++++++
-----------------------------------------------------------------------------------------
++++++++++++++++++++++++++++++++++++++++++++++++
Pakistani fashion still has a long distance to cover: Sana Safinaz
By Amber Liaqat
Published: May 18, 2017
62SHARES
SHARE TWEET EMAIL
DESTINED FOR GREATNESS: Sana Hashwani and Safinaz Muneer started back in 1989 with a seed investment of just a few thousand rupees. PHOTO
UBLICITY
LAHORE : The journey of Sana Hashwani and Safinaz Muneer started back in 1989 with a seed investment of just a few thousand rupees. Today, the designer duo is scaling new heights, both here in Pakistan as well as abroad, having celebrated their silver jubilee in the fashion industry three years ago.
But even after all this time, both Sana and Safinaz – who have been friends for 30 years and share family relations too – remain as passionate about their work as ever. Speaking with The Express Tribune,the inspirational pair spoke about its humble beginnings and the empire that they have built together, bit by bit.
The cut: Sana Safinaz
“It’s extremely humbling and gives you a great feeling of accomplishment. We are proud of our brand; it has such staying power and such loyal customers! Our expansion has particularly been exponential over the last five years and it’s been the ride of our live,” said Sana.
PHOTO
UBLICITYTogether, they are running one of Pakistan’s most profitable design houses. “At the end of the day, we are a work family. Relationships are most important, laying their foundation, building upon them and continually maintaining them. We are nothing without our relationships within our company and beyond,” they stated. Asked to share the secret behind such a thriving partnership, Sana and Safinaz added, “We very rarely have a difference of opinion. We’re like a well-oiled machine; always in sync. This is definitely one of our greatest strengths and why we have been able to keep things going so fluidly for as long as we have.”
Sana and Safinaz first began with the intention to design couture that was classic and elegant, grounded in the solid foundations of Pakistani arts and crafts. “When we started out, it was just the two of us, a few tailors and a few thousand rupees in seed money. Back then, we never could have imagined what lay in store for us ahead,” shared Safinaz.
The cut:Unforgettable looks of the week!
“That being said, it’s always been the dream and we have always got a timeline of goals in our pipeline. Yes, every single item has our approval or input in some capacity. This is the key to keeping the Sana Safinaz aesthetic strong.”
Pakistani fashion has come a long way since the duo began working andSana and Safinaz have been riding the waves of change as best they can. “Yes, Pakistani fashion has indeed come a long way but it still has a long distance to cover. We find it very exciting to be part of an industry that is always growing and evolving.”
As trends and ideas change in the blink of an eye, the duo sticks to their timeless aesthetics which always pays off. They revisit old trends, redefining and adapting them in sophisticated new ways. “Playful hemlines, varying lengths and dramatic sleeves are all the rage these days,” they reveal. “Also, short kameezes have been very popular amongst brides this season, as have shades of gold, silver and red.”
PHOTO
UBLICITYAnother quality SanaSafinaz is known for is participating in fashion shows regularly. Asked if they find fashion weeks to be challenging in terms of creativity, the duo responded, “Fashion Week is a great platform to showcase creative choices that may not work commercially but set the tone for a specific brand aesthetic and ethos. It can be challenging in many ways but equally rewarding.”
Red carpet roundup: Best Dressed at Lux Style Awards 2017
On a parting note, Sana and Safinaz shared some great insight for youngsters aspiring to make it big in the fashion industry. “Work hard, play hard but always remain humble!” they advised. “Always be original and informed. Fashion is a business at the end of the day so one must be savvy on that front to be successful in this industry.” So what next for the fashion powerhouse? “You will have to wait and see! We’ve always got something exciting brewing,” they teased.
Zibago
ELITE MEMBER
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- Feb 21, 2012
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https://www.samaa.tv/urdu/life-style/2017/05/782476/
Samaa waloan ny isko independence day celbration bana dala yaar had hoti hy
@django @The Sandman @Hell hound @khanz @ghazi52The Sandman
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Wo baazi to ek baar phr le gye na? bs yehi matter krta hai
https://www.samaa.tv/urdu/life-style/2017/05/782476/
Samaa waloan ny isko independence day celbration bana dala yaar had hoti hy
ghazi52
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Alkaram Lawn 2017 Festival Collection ft. Mahira Khan
Alkaram Lawn 2017 Festival Collection ft. Mahira Khan is literally breaking the internet. The brand has rolled out some stunning designs in the collection and people are going crazy over the savvy fabrics.
With a variety of shades and chic patterns, the Alkaram Lawn 2017 Fashion Festival has become the most wanted and funky collection in town.
What is more, Mahira Khan is looking uber hot and sassy in the Alkaram photoshoot. See it for yourself here.
Alkaram Lawn 2017 Festival Collection ft. Mahira Khan is literally breaking the internet. The brand has rolled out some stunning designs in the collection and people are going crazy over the savvy fabrics.
With a variety of shades and chic patterns, the Alkaram Lawn 2017 Fashion Festival has become the most wanted and funky collection in town.
What is more, Mahira Khan is looking uber hot and sassy in the Alkaram photoshoot. See it for yourself here.
ghazi52
PDF THINK TANK: ANALYST
- Joined
- Mar 21, 2007
- Messages
- 101,860
- Reaction score
- 106
- Country
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ghazi52
PDF THINK TANK: ANALYST
- Joined
- Mar 21, 2007
- Messages
- 101,860
- Reaction score
- 106
- Country
- Location
5 styles from Gul Ahmed's Festive Luxury collection you want to try this Eid
Gul Ahmed's latest collection is summer-perfect in so many ways
Everyone wants to avoid last-minute Eid shopping and luckily, Gul Ahmed's Festive Luxury collection is out to make the task easier.
This trendy new collection is actually summer-perfect in so many ways. Will these looks inspire your Eid jora?
Let's take a look.
1) Pastels, so many pastels
No one wants to step out in the blistering heat in a colour any less cooler than this lovely lilac!
Not only is the palette ideal for summer, these candy-coloured looks are bright and cheery without being in-your-face, giving you a subtle yet chic look.
2) You can't go wrong with floral designs
While floral motifs seem to trend all year round in Pakistan, they are especially relevant in the spring/summer season.
The trick is not to overdo it — a design featuring a few bright flowers are enough to give your jora some oomph. After all, it's an outfit, not a bouquet.
3) The sheer tops are a win-win!
Don't you love it when comfort and style combine? This summer's it trend seems to be the sheer top, and we couldn't be happier!
Sheer tops look graceful and are airy, so that's a win-win. Pro tip: Be sure to keep the chemise and top matching, so the whole outfit comes together.
4) Gotta love the contrasts!
Nothing lifts up a pretty pattern like contrasting colours. Have your designs contrast the base colour of your outfit to look bright and fun.
Be careful not to have the colours that clash too much, though. You want your jora to look interesting, not eccentric.
5) Going easy on the embroidery
We love beautiful embroidery, but in this heat it feels like a burden. This is why minimal designs get a thumbs-up from us!
The best minimalistic look is a monochromatic outfit with a colourful dupatta. It's one of those timeless ways to be super comfortable yet on fleek.
Th
Gul Ahmed's latest collection is summer-perfect in so many ways
Everyone wants to avoid last-minute Eid shopping and luckily, Gul Ahmed's Festive Luxury collection is out to make the task easier.
This trendy new collection is actually summer-perfect in so many ways. Will these looks inspire your Eid jora?
Let's take a look.
1) Pastels, so many pastels
No one wants to step out in the blistering heat in a colour any less cooler than this lovely lilac!
Not only is the palette ideal for summer, these candy-coloured looks are bright and cheery without being in-your-face, giving you a subtle yet chic look.
2) You can't go wrong with floral designs
While floral motifs seem to trend all year round in Pakistan, they are especially relevant in the spring/summer season.
The trick is not to overdo it — a design featuring a few bright flowers are enough to give your jora some oomph. After all, it's an outfit, not a bouquet.
3) The sheer tops are a win-win!
Don't you love it when comfort and style combine? This summer's it trend seems to be the sheer top, and we couldn't be happier!
Sheer tops look graceful and are airy, so that's a win-win. Pro tip: Be sure to keep the chemise and top matching, so the whole outfit comes together.
4) Gotta love the contrasts!
Nothing lifts up a pretty pattern like contrasting colours. Have your designs contrast the base colour of your outfit to look bright and fun.
Be careful not to have the colours that clash too much, though. You want your jora to look interesting, not eccentric.
5) Going easy on the embroidery
We love beautiful embroidery, but in this heat it feels like a burden. This is why minimal designs get a thumbs-up from us!
The best minimalistic look is a monochromatic outfit with a colourful dupatta. It's one of those timeless ways to be super comfortable yet on fleek.
Th
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