The Rafale is very expensive,it's not the bargain that the JF17 appears to be.You're telling me that nations wouldn't line up to buy Gripen quality at 1/3 of the price...if indeed it would truly be Gripen quality ?
Hi,
I can give you a car sales example in the U S. People like to go with the established route----it is very difficult for a new auto company to come and succeed and be known just like that.
There was bad marketing for the JF 17---it was prematurely marketed without doing a proper market analysis---the complete package was not ready and some fools decided to be car salesmen instead of fighter pilots---they fell on their faces.
The first rule of sales is---the product that you want to sell---should be the product that the customer wants to buy and not what you think is right.
that was failure number one.
Then the second failure was to offer a too low of a price---that was shockingly absurd---.
Psychologically---expensive is always related to quality and durability---the cheapness is related to average or below average quality---.
That was absolutely poor on the part of PAF.
Third---no one wants a half ar-se plane---everyone wants more---when you are advertising of coming air to air refuelling---aesa---irst and other gadgets---that is what the average buyers wants as well.
At least he wants to put his hands on one and test drive before making a decision---and he may then opt for the lesser model---that is human nature----people like available and coming choices so that they know that they made intelligent decisions and were not pushed into something.
That means---people like control over their decisions---. So---once you have the option---aesa won't matter much to many---but knowing that they have seen it and can get it---makes the decision easy.
Just like in cars and trucks---people want to see factory navigation system---but when they look at the cost difference---they chose otherwise and they are happy with their purchase because they had control over their decision and made a free choice.
Next is the price---the aircraft is priced too low----. It should have been higher to start with---at least 10---15 million dollars higher.
The last but the leats---paf should have forced china to buy at least 24 of the aircraft---.
People might be surprised that china might consider the BLK 3 with all the goodies once it sees what has happened with the Gripen E.