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Is creativity creating problems for you? Pause and Think…
Global Village Space |
Have you ever thought that you’d be more successful if only you were more creative? Most of us believe that being as creative as possible will yield the best results, but there’s actually lots of evidence to the contrary.
Studies have shown that proposals that show too much creativity often fail and that humans are drawn to what’s familiar to them. There are many ways we can use these insights to be more successful, and we’ll explore these below.
Ideas that are too novel aren’t successful
It’s not enough to simply come up with the most creative idea you can – you also need to make sure that it contains some familiarity. For example, when pitching a new business idea, try comparing it to existing services, saying, “It’s like McDonald’s, but healthy,” or, “It’s eBay for bikes.”
In 2014, researchers from Harvard and Northeastern University set out to find out how important novelty is when submitting funding proposals. Surely, the most creative proposals would be the most successful? Surprisingly, this wasn’t the case.
150 proposals were prepared, and each was rated according to how novel it was. The proposals were then evaluated by a team of scientists, who gave a score to each. The proposals that were the most novel and creative received the lowest scores overall. Up next were the safe, familiar proposals, which scored only slightly higher. The proposals which received the best scores were those considered ‘slightly new’ – not too novel, but also not completely familiar.
This study demonstrates how important it is to get the right balance between familiarity and newness. It’s not enough to simply come up with the most creative idea you can – you also need to make sure that it contains some familiarity. For example, when pitching a new business idea, try comparing it to existing services, saying, “It’s like McDonald’s, but healthy,” or, “It’s eBay for bikes.” This approach makes your proposal easier to understand and less threatening. If an idea is so new that it’s hard to understand and explain, it’s unlikely to be successful.
Read more: Top 10 Reasons: Why People Don’t Reach Their Goals?
Humans crave familiarity, not creativity
By showing consumers the same advert over and over again, the chance of them liking it and buying the product shown is increased.
Read full article:
Is creativity creating problems for you? Pause and Think…
Global Village Space |
Have you ever thought that you’d be more successful if only you were more creative? Most of us believe that being as creative as possible will yield the best results, but there’s actually lots of evidence to the contrary.
Studies have shown that proposals that show too much creativity often fail and that humans are drawn to what’s familiar to them. There are many ways we can use these insights to be more successful, and we’ll explore these below.
Ideas that are too novel aren’t successful
It’s not enough to simply come up with the most creative idea you can – you also need to make sure that it contains some familiarity. For example, when pitching a new business idea, try comparing it to existing services, saying, “It’s like McDonald’s, but healthy,” or, “It’s eBay for bikes.”
In 2014, researchers from Harvard and Northeastern University set out to find out how important novelty is when submitting funding proposals. Surely, the most creative proposals would be the most successful? Surprisingly, this wasn’t the case.
150 proposals were prepared, and each was rated according to how novel it was. The proposals were then evaluated by a team of scientists, who gave a score to each. The proposals that were the most novel and creative received the lowest scores overall. Up next were the safe, familiar proposals, which scored only slightly higher. The proposals which received the best scores were those considered ‘slightly new’ – not too novel, but also not completely familiar.
This study demonstrates how important it is to get the right balance between familiarity and newness. It’s not enough to simply come up with the most creative idea you can – you also need to make sure that it contains some familiarity. For example, when pitching a new business idea, try comparing it to existing services, saying, “It’s like McDonald’s, but healthy,” or, “It’s eBay for bikes.” This approach makes your proposal easier to understand and less threatening. If an idea is so new that it’s hard to understand and explain, it’s unlikely to be successful.
Read more: Top 10 Reasons: Why People Don’t Reach Their Goals?
Humans crave familiarity, not creativity
By showing consumers the same advert over and over again, the chance of them liking it and buying the product shown is increased.
Read full article:
Is creativity creating problems for you? Pause and Think…
