AIFD is setting the fashion world ablaze with its new fashion film

[Hexlor]

I'm pretty sure no actually buys these clothes. They're only there to be displayed during fashion shows.

 

[ghazi52]

Also would like to see.....

TEdit X MUSE​

Playing dress up with MUSE's new collection

December 07, 2022

MUSE is a contemporary womenswear, menswear, and accessories fashion line. Their passion is creating beautiful and luxurious pieces using the finest fabrics. They combine them with sleek, modern designing, and a hand embroidering tradition that goes back centuries.

The idea for MUSE was born in Paris, with a desire to create a new aesthetic by taking a strong tradition of intricate hand embroidery, and combining it with sleek, modern designing to produce a contemporary mixture of fashion, luxury, and art that would resonate internationally.

Night Flower is a MUSE sari collection. Each sari is named after a flower that only blooms at night, fragrant and illuminating light under the shimmering stars.

The Night Blooming Jasmine

The Night Blooming Jasmine sari shares its beautiful aromatic promise after dark. This Taupe Grey organza sari has a stunning gold and emerald border, set with freshwater pearls. The gold spray of sequins on the seven yards compliment the gold blouse set with large Swarovski iridescent crystals. This gold and grey beauty is a promise of glamour and sophistication.

The Moon Flower Sari

Hand embellished with a border of gold and neon pink French sequins; this sari is a heavenly vision at night. The gold blouse is set with green Swarovski crystals that reflect a purple light after hours. The organza sari is sexy and majestic.

The Queen of the Night

This emerald sheer sari is embellished with rows of gold sequins for mesmerizing shine. The gold blouse is set with Swarovski crystals and worn as a precious statement.

The Evening Rain Lily

The Evening Rain Lily sari in Steeple Grey is hand embellished with French sequins in Rose Red and Turquoise. The gold blouse and shimmering dupatta with this stunning sari complete the glamorous look for the evening.

The Night Scented Orchid

The night scented orchid radiates light and glows under the moon and stars. This sheer Dusty Pink sari comes with embellished oversized gold flowers set with crystals. The delicately embellished blouse is an armour of gold, highlighted with French sequins and Red Swarovski crystals. This sari is regal, sexy and sophisticated for glamorous nights.

 

[Reichsmarschall]

Simply means you are obsessed with war. Come, come to the side of peaceful Cats, Communists, Chai and Chubby girls.

Or maybe because I daily see AFID building on my way to work

 

[ghazi52]

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How virtual clothes could help solve fashion’s waste problem​

By Tom Page, CNN Business
Thu December 22, 2022



This company is banking on a virtual fashion future

Fashion’s ephemeral nature might seem an odd bedfellow for the blockchain, an online ledger that’s designed to be permanent. But the industry is finding ways to harness it and other digital tools to reduce waste and push fashion into the future.
Italian company Lablaco is working with fashion houses and brands to digitize their collections in the burgeoning “phygital” fashion market — when customers buy both a physical fashion item and its digital “twin,” designed to be collected or worn by avatars in virtual environments like the metaverse.

Lablaco was founded in 2016 by Lorenzo Albrighi and Eliana Kuo. Both had backgrounds in luxury fashion, but were looking to improve the industry’s sustainability credentials and promote circular fashion — the practice of designing and producing clothes in a way that reduces waste.

The pair launched the Circular Fashion Summit in 2019 and Lablaco worked with retailer H&M to introduce a blockchain-based clothes rental service in 2021.

Lablaco wants to use digital tools to revolutionize the fashion industry.
Lablaco

Pushing fashion into digital spaces helps generate data that is vital in efforts to move toward circular fashion, they argue. With Lablaco’s model, physical and digital items remain paired even after sale, so if a physical item is resold, the digital equivalent is transferred to the new owner’s digital wallet. The transparency of blockchain technology means the new owner can be assured of its authenticity and the item’s creator can follow its aftersales journey.

“If you don’t digitize the product itself, you cannot have any data to measure, and you don’t know what’s the impact of the fashion,” Albrighi tells CNN Business.

Cutting waste​

The textile and fashion industry creates roughly 92 million tons of waste annually, and digital fashion could have a role in reducing that figure.

Kuo says digital spaces could be used as a testbed for the physical world. For example, a designer could release an item of digital clothing in 10 colors in the metaverse, and use the sales data to inform which colors to use for the real-world version. “It becomes automatically an on-demand model, which really can reduce the fashion waste,” she says.




Inventor of the world wide web wants us to reclaim our data from tech giants
Trying on virtual clothes could also reduce the amount of clothes that are returned in the physical world, says Albrighi. He adds that staging fashion shows in virtual spaces reduces the need for the fashion world to travel. Both interventions have the potential to reduce the industry’s carbon footprint.

But for these innovations to become widespread, Albrighi says incentivizing designers is key. With the phygital model, the transparency of the blockchain could allow brands to receive royalties when an item is resold throughout its lifetime — a way to “produce less and actually earn more.”

“It’s the beginning of a brand new industry,” he says.