Neurath
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No one is united against no one.Same blood so not surprising
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No one is united against no one.Same blood so not surprising
Poverty unites.Same blood so not surprising
Idk you gotta be a Brahmin hindu or you’re still inferiorPoverty unites.
HDI is calculated based on GNI per capita in PPP
Maybe when latest GDP percapita PPP is released we may see the difference
its because most of the Pakistanis already using these electronics since decades while Bangladeshis are buying it for the first time, even in US not so many people buy these daily usage things as majority already have it and only those buy it who want to replace the old ones hence less numbers.
Product Category | Local Brand | International Brand |
Television | Rangs, Walton, Vision, Singer, MyOne. | Sony, Samsung, Panasonic, Toshiba, Phillips, LG, Sanyo. |
Refrigerator | Walton, MyOne, Minister. | Samsung, Whirlpool, Kelvinator, LG, Hitachi, Hier. |
Air Conditioner | Butterfly, Walton, | General, LG, Daikin, Gree, Carrier, Whirlpool. |
Home Appliances | Walton, Electra, Singer, Eco+. | Miyako, Sebec, Panasonic, Sharp, Steamfast. |
again when people have nothing and they just started to buy things the sale will increase compared to the country where people are already using these things for decades and only buy new one to replace the old ones. and you are totally wrong about the market of Pakistan and Bangladesh being same current market size of Bangladesh is 1 billion USD in 2021 where as it was 9.5 Billion USD in Pakistan in 2018.Rate of household appliance and electronics usage between Bangladesh and Pakistan may be the same at present, I don't know about the past. Please see some reports - the last two concern the recent budget this week..
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Consumer Electronics Ownership in Bangladesh
Market Size: 1.37 Billion USD
Largest Market Shares by Category
Refrigerator 40%
Television 30%
Business Confidence Index +32.57 on a scale of -100 to +100
Overview
Geo-strategically positioned between India and China, Bangladesh consists of the world’s 8th largest population, where consumer spending is around USD 130 billion+ growing at 6% annually. Bangladesh has been the focal point in this part of South Asia providing expansion opportunities for several sectors over the last decade. The rising Middle and Affluent Class (MAC) consumers have been playing a pivotal role in this extraordinary growth story of the consumer industry. According to a recent study by BCG (2015) (LightCastle was the local partner), the Middle and Affluent class (monthly household income of around $400 or greater, known as MAC) is expected to quadruple in size to 34 million within 2025.
Factors that are affecting consumption patterns are demographic dividend – a younger population depicts there is strong demand for goods like fast food, coffee and other beverages and consumer durable item; increasing urban population and the nuclear families – 19% of total population living in urban areas in 1990s has increased to 30%+ in 2016; Rising literacy rate, growing middle class and white collar culture, and globalization – thanks to the advent of information technology/social media. Due to growing economic prosperity across the board, MAC population residing in smaller cities increasingly have spare capital to invest in consumer durables.
This MAC population tend to have higher demand for different items including consumer durables. Urban areas have seen a rise in the number of nuclear family structure and many working couples, which has influenced demand for refrigerators and other home appliances. Alongside, growing electrification rate has spearhead demand in the rural markets. Although many local brands are entering the electronics market, majority of consumers still prefer international brands over local ones, due to perceived quality parameters. However, consumers in the low income households, in general, are more price sensitive, and are willing to purchase local brands at affordable pricing, in lieu of longer warranty period and reliable after-sales services.
With rising income, demand for consumer durables will be increasing and the current industry growth of 15% is projected to increase further. Alongside, with ease of making hire purchase and new electricity connections across the country, demand for consumer durables are expected to increase in the near future.
Market Projection
Current Categories
The market for Consumer Electronics consists of a number of segments, each of which has a significant share in the total market size. In order to get a comprehensive understanding of the market, the consumer durables market has been classified into 4 major categories.
Market Size
- Television
- Refrigerators
- Air Conditioner
- Home Appliances (includes Washing Machines, Microwaves and Kitchen Appliances)
The continually growing market is currently stands at USD 1.38 Billion as of 2017.
- Television: USD 414.22 Million
- Refrigerators: USD 549.11 Million
- Air Conditioner: USD 164.57 Million
- Home Appliances: USD 251.41 Million
Trends
Growing MAC coupled with declining cost of durables and purchase friendly terms is driving demand.
Growth Forecast
- The Rise of Nuclear Families and Working Women: Due to the increase in number of working women and nuclear families in today’s urban culture, the demand for automation in household chores has increased and as a result, there is a sharp increase in the demand for consumer electronics.
- Growing Demand in Peri Urban and Rural Markets: With the increase in household income and large scale electrification, demand for consumer electronics has increased in the peri urban and rural areas that cover 70% of the country’s households.
- Credit Facility: The consumer electronics products that were once considered as ‘high-end luxury products’ are now considered as regular household necessities. This has become possible since the companies provide the consumers with offers like EMI (Equal Monthly Installment) and banks provide credit card schemes with 0% interest loans.
All of the product categories are experiencing rapid growth and continue to exhibit greater market size in the coming years. The market standing for refrigerators and televisions look the most promising in terms of growth.
Industry Drivers
Competitive Landscape
- Increasing Number of Women in the Workforce: Country’s current women labor force participation is 36 percent, which is higher than the South Asian average in this regard. The increasing number of working women will give rise to demand for more products that make day-to-day lives easier.
- Competitive Market and Accessible Financing Opportunities: The competitive force of the market will lead the companies to offer different financing opportunities (e.g. EMI) to attract more consumers and the involvement of financing institutions with credit card schemes will likely to gives rise to more market demand.
- Increasing Number of Organized Retail: In order to meet the increasing demand, the number of organized retail stores throughout the country (both in urban area and its outskirts) is expected to rise. This has the possibility to generate more demand and attract new customers.
- Innovation and Greater Number of Consumption Options: Technology dispersion is usually faster in the developing countries and due to that, the market is full of new products with new features and different advantages. This ‘in-product innovation’ is coming into picture because of consumer’s necessity and has the potential to give rise to new demand as well.
Major Brands in the Market
Consumer Electronics is a competitive market with a wide ranging products from both international and local players. Due to the brand image and credibility, the international brands have strong top of mind association. However, the local players are dominating the market in terms of sales volume, mainly due to competitive pricing.
Product Category Local Brand International Brand Television Rangs, Walton, Vision, Singer, MyOne. Sony, Samsung, Panasonic, Toshiba, Phillips, LG, Sanyo. Refrigerator Walton, MyOne, Minister. Samsung, Whirlpool, Kelvinator, LG, Hitachi, Hier. Air Conditioner Butterfly, Walton, General, LG, Daikin, Gree, Carrier, Whirlpool. Home Appliances Walton, Electra, Singer, Eco+. Miyako, Sebec, Panasonic, Sharp, Steamfast.
Market Share Intra Category (Television)
Walton, the local brand is in the leading position in the Television market with a market share of 27 percent. However, most of the market share is covered by different local, international and Chinese brands which makes the television market somewhat saturated.
Market Share Intra Category (Refrigerator)
In the market for Refrigerators, famous local brand Walton is in the leading position with 54% market sharing, taking over more than half of the market share. The second position is also held by a local brand, Singer.
Market Share Intra Category (Air Conditioner)
The Air Conditioner market used to be dominated by foreign brands like LG, General and Gree. In recent years, local brands like Walton have started manufacturing/assembling air conditioners at affordable pricing, with majority of price sensitive customers choosing inexpensive ACs Walton even has launched an Air Condition model with Ionizer technology in the local market back in last July (2017). A device named ionizer attached to an air conditioner filters dusts, smoke, bacteria and odor from room air making it pure and healthy.
Summing Up and Future Opportunities
Due to rising labor costs in China, more and more production is being outsourced to cheaper destinations. Bangladesh with its affordable wage structure of workers, growing expertise in the IT sector and light engineering, can be a future hotspot for manufacturing of consumer electronics.
Consumer electronics industry shows a brighter picture of the future. With number of nuclear families on the rise, and other macro and micro economic factors changing for the better, it is a safe bet to say the industry will boom. While the local companies have yet to catch up with the international big players, the day is not far when the locals will compete in the same demographic consumer market as the international players.
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Home > BUDGET 2021-22
Bangladesh exempts household appliance industry from VAT
News Desk, bdnews24.com
Published: 03 Jun 2021 08:35 PM BdST Updated: 03 Jun 2021 08:35 PM BdST
The government has exempted the household appliance industry from Value Added Tax or VAT to ease the dependence on foreign goods.
Finance Minister AHM Mustafa Kamal arrives in parliament to present the national budget for fiscal 2021-22 on Thursday, Jun 3, 2021.
In the FY 2021-22 budget unveiled on Thursday, the government included VAT exemption on locally manufactured blenders, juicers, mixers, grinders, electric kettles, rice cookers, multi-cookers and pressure cookers.
Washing machines, microwave ovens and electric ovens made in Bangladesh will also enjoy the VAT exemption.
The exemption of Advance Tax on raw materials of iron products, scrap vessels and ethylene glycol, terephthalic acid, ethylene of propylene will help the businesses manufacture PVC and PET resins, used in boardy leatheroid, paint and adhesive agents, or fibres for clothing, containers for liquids and foods, and thermoforming for manufacturing.
Finance Minister AHM Mustafa Kamal has also proposed VAT exemption on fresh fruit and manufacturing of puffed rice.
To keep the existing momentum of growth of local industries, he proposed to continue VAT exemption facilities on manufacturing LPG cylinder, refrigerator, freezer and its compressor, polypropylene staple fibre, air conditioner and its compressor, motor car and motor vehicle.
To make business easy, the finance minister proposed a series of measures, including a decrease of Advance Tax for import of raw materials for industries to 3 percent from 4 percent.
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Kitchen appliance sales surge during pandemic
Electronic kitchen appliances witnessed a sharp increase in demand amid the ongoing coronavirus pandemic as the countrywide lockdown and social distancing measures forced many people to become more self-reliant when it comes to cooking.
Electronic kitchen appliances witnessed a sharp increase in demand amid the ongoing coronavirus pandemic as the countrywide lockdown and social distancing measures forced many people to become more self-reliant when it comes to cooking. Photo: Firoz Ahmed
Jagaran Chakma
- Market size for electronic kitchen appliances stood at Tk 650cr in 2020
- Annual growth rate was about 10-12% before pandemic
- Demand for ovens, rice cookers, blenders grew 40% to 200% amid pandemic
Dining out has become a rare exercise amid the ongoing coronavirus pandemic as many people prefer to stay at home in a bid to maintain social distancing and avoid infection.
To satiate their hunger for restaurant-quality food, many families tried to prepare the dishes themselves. This has led to a sudden rush for electronic kitchen appliances.
The market size for electronic kitchen appliances stood at Tk 650 crore in 2020, a 55 per cent increase compared to the year before when it was Tk 420 crore.
Previously, the industry's annual growth was limited to about 10 or 12 per cent. However, industry insiders say that this is not accurate statistics as there is no reliable market data.
Major producers, including Walton, Electra, Singer, Eco, Miyako, Sebec, Panasonic, Philips and Sharp are active in the market.
"We saw a sharp rise in demand for electronic kitchen appliances amid the pandemic," said Manzurul Karim, general manager of Esquire Electronics, the local distributor of Japanese brands General and Sharp.
The demand will maintain an upward trend for years to come as people have become more self-reliant in the kitchen and are now accustomed to the convenience of these appliances, he added.
Echoing the same, Saikat Azad, head of marketing at Transcom Digital, said the demand for appliances such as ovens, rice cookers and blenders witnessed a growth between 40 and 200 per cent amid the pandemic as people now understand the utility of the products.
Other than being handy, these appliances are cost-effective and very easy to maintain, he added.
Increased income and availability of electricity in the country's rural areas also fuelled the demand for electronic kitchen appliances in both urban and rural areas.
Market leader Walton saw a sharp rise in home appliance sales amid the ongoing crisis.
The sales of Walton's washing machine grew 40 per cent year-on-year in 2020, when other home appliances also witnessed a boom in demand, according to Al Imran, chief executive officer of Walton Home Appliance.
The industry has huge potential at home and abroad. But it needs suitable policy support to tap into those opportunities, Imran added.
Singer, a major player in the local electronics market, told The Daily Star in a statement that the pandemic forced many localities into lockdown for months. During this period, the use of home and kitchen appliances has increased by manifold.
This led to a positive outcome for the local kitchen appliance market as it required to support the increased demand, Singer said.
Brands such as Singer and BEKO, and even non-brand manufacturers saw their profits grow as a result.
To utilize the opportunity, brands soon came up with promotional offers such as cashback and discounts.
"The use of modern technologies has changed our daily lives by a large margin compared to how it used to be just a decade back," the statement said.
"We have been gifted with convenience and comfort by gadgets such as toasters, pressure cookers and electric kettles, which are more advanced than ever thanks to the magic touch of technology," it added.
again when people have nothing and they just started to buy things the sale will increase compared to the country where people are already using these things for decades and only buy new one to replace the old ones. and you are totally wrong about the market of Pakistan and Bangladesh being same current market size of Bangladesh is 1 billion USD in 2021 where as it was 9.5 Billion USD in Pakistan in 2018.
.Consumer Electronics in Pakistan
Consumer Electronics in Pakistan Consumer Electronics in Pakistan Summary Consumer Electronics in Pakistan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, - Market research report and industry analysis - 13513045www.marketresearch.com
still not same as it is 8.7 billion from around 1 billion in 2018 means Bangladeshis have recently started buying these things hence more sale while Pakistani market was 9.5 billion in 2018 and still growing since then.You are wrong. As of 2021 it’s around 9 billion USD for Bangladesh. The value that @Bilal9 shared appeared to old by few years and not counting mobile sets which has a huge market in Bangladesh.
Consumer Electronics - Bangladesh | Market Forecast
The Consumer Electronics market in Bangladesh is projected to grow by 6.82% (2024-2029) resulting in a market volume of US$13,500.0m in 2029.www.statista.com
- Revenue in the Consumer Electronics market amounts to US$8,788m in 2021. The market is expected to grow annually by 9.14% (CAGR 2021-2025).
- The market's largest segment is the segment Telephony with a market volume of US$4,980m in 2021.
still not same as it is 8.7 billion from around 1 billion in 2018 means Bangladeshis have recently started buying these things hence more sale while Pakistani market was 9.5 billion in 2018 and still growing since then.
that was my point that you cannt compare simple sales in these countries.
still not same as it is 8.7 billion from around 1 billion in 2018 means Bangladeshis have recently started buying these things hence more sale while Pakistani market was 9.5 billion in 2018 and still growing since then.
that was my point that you cannt compare simple sales in these countries.
I told you again that didn’t include cell phones and probably data is from around 2015. In Bangladesh things are improving exponentially you can say.
I just checked the same for Pakistan. The source gave these figures for Pakistan which indicate Pakistan is way behind than Bangladesh.
eCommerce - Worldwide | Statista Market Forecast
The eCommerce Market worldwide is projected to grow by 9.94% (2023-2028) resulting in a market volume of US$4,703.00bn in 2028.www.statista.com
- Revenue in the Consumer Electronics segment is projected to reach US$570m in 2021.
- Revenue is expected to show an annual growth rate (CAGR 2021-2025) of 4.20%, resulting in a projected market volume of US$672m by 2025.
- In the Consumer Electronics segment, the number of users is expected to amount to 18.7m users by 2025.
- User penetration will be 5.6% in 2021 and is expected to hit 7.7% by 2025.
Pakistani Consumer electronics market had a total revenue of 9.5 billion dollars in 2018 and it was growing at a rate of 11% between 2014-18
Consumer Goods & Retailing Market Research Reports & Consumer Goods & Retailing Industry Analysis | MarketResearch.com
Find the latest consumer goods & retailing market research reports and industry analysis published by leading firms.www.marketresearch.com
That statstica report you shared is not correct. It showed $165 billion revenue for China in Pakistani report and $254 billion in Bangladeshi report for the same year.
again revenue increase due to increased sales and Pakistanis were using these electronics for decades hence only people buy to replace old ones however in Bangaldesh people has recently introduced to these luxury hence more people buying for the first time due to recent increase in income.I shared the wrong part for Pakistan but @bête noire corrected it.
Pakistan is still significantly lagging behind and the gap will only widen in the coming years.
Consumer Electronics - Pakistan | Statista Market Forecast
The Consumer Electronics market in Pakistan is projected to grow by 2.18% (2024-2029) resulting in a market volume of US$7,696.0m in 2029.www.statista.com
- Revenue in the Consumer Electronics market amounts to US$7,754m in 2021. The market is expected to grow annually by 2.54% (CAGR 2021-2025).
- The market's largest segment is the segment Telephony with a market volume of US$4,138m in 2021.
again revenue increase due to increased sales and Pakistanis were using these electronics for decades hence only people buy to replace old ones however in Bangaldesh people has recently introduced to these luxury hence more people buying for the first time due to recent increase in income.