we're importing materials to China this year too
Indonesia struggles to stay competitive in Chinese market - Channel NewsAsia
Southeast Asia's biggest economy is hopeful that bilateral trade with China will hit US$80 billion this year, a target originally set in 2013.
- By Valarie Tan, Channel NewsAsia's China Correspondent
- POSTED: 22 Sep 2015 23:39
(apparently there is a video regarding this news. but i can't link it here. please look it up in the site's link)
NANNING, China: China’s economy may be weakening, but Indonesia sees potential in its massive consumer market.
At China’s second largest tradeshow in Nanning, Indonesia is doing all it can to promote its goods to Chinese customers in a bid to improve exports and support its waning economy.
It is China's growing appetite for consumer goods that Indonesia is banking on to drive demand for its manufacturers. Teak furniture maker Broxo Indonesia has been exhibiting at the China-ASEAN Expo since 2013.
Since then, it says sales to China have been growing 30 per cent each year, thanks to rising demand from Chinese consumers.
"Their purchasing parity is still stable," said Jajag SP, owner of Broxo Indonesia. "Actually I export mostly to Europe also to America, (so) this is a new market for me."
Yet for Indonesia jeweller Artha Simamora, director of Basana Tritama, orders are on the decline from the Chinese customers who make up half of her business.
When asked if she had smaller margins, she replied that she did for the sake of having “good relations”, and added that “for now it may be like this (lower price), but next time it may be better.”
With China being Indonesia’s largest export market, a fall in Chinese demand will mean the Indonesian economy has to suffer. Indonesian commodities exports have been badly hit by China’s slowdown. Prices of rubber and coal, the two main exports to China have fallen by more than half, stifling overall growth.
But Southeast Asia’s biggest economy is still hopeful that bilateral trade with China will hit US$80 billion this year, a target set in 2013.
“Before, we exported a lot of the technical specified rubber, natural rubber,” said Nus Nuzulia Ishak, Director-General, National Export Development. "Now China is asking for not the raw materials, but the compound, meaning rubber fused chemical. So we need time to make.”
But time may not be on the side of Indonesia’s struggling economy, and it may need to move fast to exploit new opportunities in China.