Hotels & Resorts in Pakistan
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ghazi52
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Khaadi welcomes you to Kanteen - Our first dine-in space nestled inside the Khaadi flagship store in Karachi, offering you a tantalizing shopping experience, like never before!
Come join us and enjoy delicious street food by Desi Gali, in an ambience that will leave you inspired.
Now serving the people of Karachi at Khaadi, Com 3, Bilawal Chowrangi, Clifton. Open Daily: 12 pm to 12 Midnight
Koyla Chai
ghazi52
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Stiller's This is newly built Restaurant and Hotel on National Highway N-5 near Rahim Yar Khan
Looking for a great place to spend the night or eat while traveling try this Restaurant and Hotel.
Had a personal experience of this place while traveling to Islamabad from Karachi last week the charges for a night stay vary from 4000-5000 Rupees (depending on the size of the room) the staff is well trained and the hotel well cleaned
Looking for a great place to spend the night or eat while traveling try this Restaurant and Hotel.
Had a personal experience of this place while traveling to Islamabad from Karachi last week the charges for a night stay vary from 4000-5000 Rupees (depending on the size of the room) the staff is well trained and the hotel well cleaned
Trango Towers
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It would be good if you tell us the name and location of the hotel
ghazi52
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McDonald's does another desi
Will McDonald’s pull off their latest desi foray?
On April 1, 2019, McDonald’s Pakistan introduced two products with definitive desi origins: McDonald’s Bun Kabab and McDonald’s Lassi. The bun kabab continues to be available while the lassi was offered for a limited period (it was launched to coincide with Ramzan).
This is not the first time that McDonald’s have experimented with desi offerings. Five years ago, they introduced their Mutton Burger, which like the McDonald's Lassi, was available for a limited amount of time. Two years ago, they added the Chicken Chapli Buger which continues to be available. As the response to both products was encouraging, McDonald’s decided to further expand their desi menu.
"McDonald’s is on the lookout for opportunities to launch products that appeal to the local palette,” says Adeeba Khan, Chief Creative Officer, Strategy, Manhattan Communications (McDonald’s creative agency) and adds that expanding the local menu has became an important area to invest in.
According to Raza Ali, Director Marketing, McDonald’s Pakistan, the fact that bun kababs are extremely popular and available in every nook and corner of Pakistan, introducing them was an astute decision especially because “a significant proportion of our customers refrain from indulging in a bun kabab due the unhygienic conditions they are usually made in. “Hence, we thought, let’s bring it to our restaurant with the promise of hygiene and taste.”
In comparison to McDonald’s more popular offerings, be it McRoyale (Rs 456), the Big Mac (Rs 438) or six chicken nuggets (Rs 341), the Chicken Chapli Buger and Bun Kabab are relatively more affordable as they are priced at Rs 212 and Rs 239 respectively.
Pricing was in fact another reason for introducing these items, especially as Ali points out, given that the informal eating out (IEO) sector in metropolitan cities has remained stagnant in the last three years. He adds that Quick Service Restaurants (QSRs) have a share of 52% within this segment and that McDonald’s is leading the market with a 31% share followed by KFC with 16%. McDonald’s Bun Kabab is consumed primarily by SECs B and C, and is especially popular among young people.
“The recent economic downturn is affecting everyone in Pakistan. With the appreciation of the dollar, disposable incomes have taken a hit and multinational chains like ours are feeling the impact. Our focus in these times is to develop an internationally approved strategy that focuses on value.”
“McDonald’s Bun Kababs are more expensive than the ones available at dhabas [priced anywhere between Rs 50-100], but our customers are willing to pay extra because we provide a hygienic product,” adds Tehmina Siddiqui, Director Operations, Manhattan Communications. To encourage consumption, deals such as offering a free Sprite with McDonald's Bun Kabab have been introduced.
McDonald’s Bun Kabab was promoted via a ‘digitally-led campaign’; print, OOH, activations and radio were used as well, although TV was not, in order to economise.
“As we did not have the budget for TV, we aimed to do something that would attract attention and Ali Gul Pir (singer, comedian and social media celebrity) came to mind,” says Khan who says Pir’s Anday Wala Burger video (the centrepiece of the campaign) went viral very quickly. Furthermore, the fact that the launch date was April 1 added another layer of curiosity as people thought that the campaign was a joke. “With pre-launch teasers, celebrity appeal, and the right message, we were able to intrigue our audience,” she adds.
Developing McDonald's Bun Kabab presented several challenges. Firstly, consumer insights revealed that although bun kababs are extremely popular across Pakistan, they taste slightly different in northern and southern Pakistan, mainly because of the different types of chutneys used; hence, McDonald’s proposition is that theirs is “an amalgamation of two tastes.”
According to Ali, McDonald's Bun Kabab has been in the works for more than a year, but it could only be launched once the company had met international guidelines in terms of the ingredients and equipment used.
Will McDonald’s pull off their latest desi foray?
On April 1, 2019, McDonald’s Pakistan introduced two products with definitive desi origins: McDonald’s Bun Kabab and McDonald’s Lassi. The bun kabab continues to be available while the lassi was offered for a limited period (it was launched to coincide with Ramzan).
This is not the first time that McDonald’s have experimented with desi offerings. Five years ago, they introduced their Mutton Burger, which like the McDonald's Lassi, was available for a limited amount of time. Two years ago, they added the Chicken Chapli Buger which continues to be available. As the response to both products was encouraging, McDonald’s decided to further expand their desi menu.
"McDonald’s is on the lookout for opportunities to launch products that appeal to the local palette,” says Adeeba Khan, Chief Creative Officer, Strategy, Manhattan Communications (McDonald’s creative agency) and adds that expanding the local menu has became an important area to invest in.
According to Raza Ali, Director Marketing, McDonald’s Pakistan, the fact that bun kababs are extremely popular and available in every nook and corner of Pakistan, introducing them was an astute decision especially because “a significant proportion of our customers refrain from indulging in a bun kabab due the unhygienic conditions they are usually made in. “Hence, we thought, let’s bring it to our restaurant with the promise of hygiene and taste.”
In comparison to McDonald’s more popular offerings, be it McRoyale (Rs 456), the Big Mac (Rs 438) or six chicken nuggets (Rs 341), the Chicken Chapli Buger and Bun Kabab are relatively more affordable as they are priced at Rs 212 and Rs 239 respectively.
Pricing was in fact another reason for introducing these items, especially as Ali points out, given that the informal eating out (IEO) sector in metropolitan cities has remained stagnant in the last three years. He adds that Quick Service Restaurants (QSRs) have a share of 52% within this segment and that McDonald’s is leading the market with a 31% share followed by KFC with 16%. McDonald’s Bun Kabab is consumed primarily by SECs B and C, and is especially popular among young people.
“The recent economic downturn is affecting everyone in Pakistan. With the appreciation of the dollar, disposable incomes have taken a hit and multinational chains like ours are feeling the impact. Our focus in these times is to develop an internationally approved strategy that focuses on value.”
“McDonald’s Bun Kababs are more expensive than the ones available at dhabas [priced anywhere between Rs 50-100], but our customers are willing to pay extra because we provide a hygienic product,” adds Tehmina Siddiqui, Director Operations, Manhattan Communications. To encourage consumption, deals such as offering a free Sprite with McDonald's Bun Kabab have been introduced.
McDonald’s Bun Kabab was promoted via a ‘digitally-led campaign’; print, OOH, activations and radio were used as well, although TV was not, in order to economise.
“As we did not have the budget for TV, we aimed to do something that would attract attention and Ali Gul Pir (singer, comedian and social media celebrity) came to mind,” says Khan who says Pir’s Anday Wala Burger video (the centrepiece of the campaign) went viral very quickly. Furthermore, the fact that the launch date was April 1 added another layer of curiosity as people thought that the campaign was a joke. “With pre-launch teasers, celebrity appeal, and the right message, we were able to intrigue our audience,” she adds.
Developing McDonald's Bun Kabab presented several challenges. Firstly, consumer insights revealed that although bun kababs are extremely popular across Pakistan, they taste slightly different in northern and southern Pakistan, mainly because of the different types of chutneys used; hence, McDonald’s proposition is that theirs is “an amalgamation of two tastes.”
According to Ali, McDonald's Bun Kabab has been in the works for more than a year, but it could only be launched once the company had met international guidelines in terms of the ingredients and equipment used.
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