pkpatriotic
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Being a student of Journalism and a memeber of this honorable forum, I would like to take opportunity to submit a topic "Media role in Pakistan" to discuss with friends at this valued forum:
Now a days when Media is free.........here is a question arised due to observed some how bias media reporting like an advertisment campaign that, Is media follow the following code of ethics or not????
CODE OF ETHICS
Seek Truth and Report it as Fully as Possible
Act Independently
Minimize Harm
Now a days when Media is free.........here is a question arised due to observed some how bias media reporting like an advertisment campaign that, Is media follow the following code of ethics or not????
CODE OF ETHICS
Seek Truth and Report it as Fully as Possible
- Inform yourself continuously so you in turn can inform, engage, and educate the public in a clear and compelling way on significant issues.
- Be honest, fair, and courageous in gathering, reporting, and interpreting accurate information.
- Distinguish between advocacy and news reporting.
- Analysis and commentary should be labeled and not misrepresent fact or context
- Avoid stereotyping by race, gender, age, religion, ethnicity, geography,
- sexual orientation, disability, physical appearance or social status.
- Give voice to the voiceless.
- Hold the powerful accountable.
Act Independently
- Guard vigorously the essential stewardship role a free press plays in an open society.
- Deny favored treatment to advertisers and special interests and resist their pressure
- to influence news coverage.
- Seek out and disseminate competing perspectives without being unduly influenced by those who would use their power or position counter to the public interest.
- Remain free of associations and activities that may compromise your integrity or damage your credibility.
- Recognize that good ethical decisions require individual responsibility enriched by collaborative efforts.
Minimize Harm
- Be compassionate for those affected by your actions.
- Treat sources, subjects, and colleagues as human beings deserving of respect, not merely as means to your journalistic ends.
- Recognize that gathering and reporting information may cause harm or discomfort, but balance those negatives by choosing alternatives that maximize your goal of truthtelling.
- Be sensitive when seeking or using interviews or photographs of those
- affected by tragedy or grief.
- Recognize that gathering and reporting information may cause harm or discomfort.