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Just like TATA trucks and buses run on BD roads now we will see TATA tea........
Tata Tea eyes 10% share in Pakistan, Bangladesh
Nandini Goswami / DNA
Tuesday, June 15, 2010 2:09 IST
Kolkata: Tata Global Beverages, the new avatar of Tata Tea, is all set to capture a sizeable 10% share of the packaged brew in Pakistan and Bangladesh in the next two years.
Sangeeta Talwar, executive director, Tata Tea Ltd, said here on Monday, Our market share is around 5% in Bangladesh and around 7% in Pakistan.All our efforts in these markets are to build a strong distribution market, a strong branding and to get our business to move up our market share. We are in the process of enhancing our distribution networks in these countries.
Our target of 10% will take some time one or two years. And our big competition is Unilever, Talwar said.
South Asia accounts to about one-third of Tata Teas global revenue. Tata Tea, which has recently formed a 50:50 joint venture with Pepsico for producing non-carbonated ready-to-drink beverages in the health and wellness category, expects to launch its first product by the end of this year.
The JV is essentially to give us the ability to do liquid beverages. Obviously Pepsi has huge sales and distribution access in the area of liquids. And that is what the JV would be focusing on initially. The JV with Pepsico will develop more liquid products in the good-for-you segment, she said.
The company is targeting over 50% of its business from non-tea business over the next 5 years. Currently, tea contributes about 85% to Tata Teas total turnover.
The company was also looking at acquisitions in distribution and brands.
Tata Tea eyes 10% share in Pakistan, Bangladesh - dnaindia.com
Tata Tea eyes 10% share in Pakistan, Bangladesh
Nandini Goswami / DNA
Tuesday, June 15, 2010 2:09 IST
Kolkata: Tata Global Beverages, the new avatar of Tata Tea, is all set to capture a sizeable 10% share of the packaged brew in Pakistan and Bangladesh in the next two years.
Sangeeta Talwar, executive director, Tata Tea Ltd, said here on Monday, Our market share is around 5% in Bangladesh and around 7% in Pakistan.All our efforts in these markets are to build a strong distribution market, a strong branding and to get our business to move up our market share. We are in the process of enhancing our distribution networks in these countries.
Our target of 10% will take some time one or two years. And our big competition is Unilever, Talwar said.
South Asia accounts to about one-third of Tata Teas global revenue. Tata Tea, which has recently formed a 50:50 joint venture with Pepsico for producing non-carbonated ready-to-drink beverages in the health and wellness category, expects to launch its first product by the end of this year.
The JV is essentially to give us the ability to do liquid beverages. Obviously Pepsi has huge sales and distribution access in the area of liquids. And that is what the JV would be focusing on initially. The JV with Pepsico will develop more liquid products in the good-for-you segment, she said.
The company is targeting over 50% of its business from non-tea business over the next 5 years. Currently, tea contributes about 85% to Tata Teas total turnover.
The company was also looking at acquisitions in distribution and brands.
Tata Tea eyes 10% share in Pakistan, Bangladesh - dnaindia.com