A Bold Case for Modesty: Is Pakistan Benefiting from the Multi Billion Dollar Modest Fashion Industr

[Zibago]

MULTIMEDIA STORIES
A Bold Case for Modesty: Is Pakistan Benefiting from the Multi Billion Dollar Modest Fashion Industry?

ByArfa Shahid
Posted on February 15, 2018

DUBAI: FASHION FOR WOMEN OBSERVING THE HIJAB, TERMED “MODEST FASHION”, HAS WITNESSED A GLOBAL RISE IN THE LAST DECADE. ALTHOUGH MODEST FASHION HAS BEEN AROUND SINCE THE BEGINNING OF TIME, IT HAS ENTERED THE MAINSTREAM FASHION INDUSTRY IN THE LAST FIVE YEARS.

The modest fashion industry is worth a whopping $322 billion industry globally, according to State of the Global Islamic Economy Report, produced by Thomson Reuters in collaboration with Dinar Standard.

At an event focused on modest fashion, Deputy CEO of Dubai Islamic Economy Development Center Saeed Kharbash said in an exclusive with ARY that “modest fashion is one of the most important three pillars of the Islamic economy.”

Major international brands are turning their attention specifically to cater to women observing the hijab. Marc Jacobs presented a combination of headscarf and hats in his 2012 spring collection. DKNY created an entire capsule collection centered around Ramadan. Givenchy, Moschino, Dolce & Gabbana and Oscar de La Renta are some other worldwide designers that have presented fashion for women wearing the headscarf.

Turkey, London and Dubai have all hosted modest fashion weeks featuring hijabi models walking down the runway.

Dubai’s Islamic Fashion and Design Council (IFDC) is headed by Pakistani Alia Khan, who aims to widen the reach of modest fashion around the world. In an interview with ARY News, Khan said: “If the modest fashion industry was a country, it would be ranked number three after U.S. and China.”

But while modest fashion is on the rise globally, it seems as if Pakistan has dropped the ball on this particular niche within the fashion industry. Considering the large number of Pakistani women that wear hijab, both overseas and domestically, it is surprising that there aren’t more designers catering to the modest fashion niche in Pakistani markets, and that women wearing the hijab hardly get any representation.

Jazba Ali is a London-based Pakistani blogger who has founded “Modest Fashion Pakistan.” In an interview with ARY News, Ali says: “Modest Fashion Pakistan was found with the purpose of showcasing the everyday Pakistani woman that doesn’t have a team of stylists around her. The representation of women wearing the hijab in Pakistani media and fashion magazines is non-existent.”

Although Pakistani fashion and our traditional attire is modest in nature, the demands of someone wearing the hijab are unique.

Consider, for instance, these international brands that have catered specifically to the hijab-wearing segment of the fashion industry. Mattel launched its first hijabi Barbie last year; American department store giant Macy’s announced that it will be launching a clothing line targeted specifically to Muslim women, and hijabs will be a part of it; Nike created a sportswear hijab catered specifically for the needs of female athletes; popular high street brand H&M featured a hijabi model in its campaign, singer Rihanna featured a hijabi model in her iconic Fenty Beauty ad and a hijabi model walked down the runway at New York Fashion Week for Kanye West’s 2017 collection.

Khan is determined to bring the focus on modest fashion to Pakistan. In fact, she says, “Pakistan is a very special market for modest fashion. The concept of modest fashion is already there, it just has to be implemented and the exposure and representation [for hijabis] will surely follow.”

IFDC has already initiated its projects in Pakistan, and Khan promises an exciting spin for this particular segment of the fashion industry. Just as well, bearing in mind that Muslim consumer spending on clothing is expected to reach $368 billion by 2021 worldwide, a 51% increase from 2015. It would bode well for Pakistani designers to capitalize on this lucrative segment of the fashion industry.

https://arynews.tv/en/bold-case-mod...multi-billion-dollar-modest-fashion-industry/

 

[Zibago]

 

[Metanoia]

"Modest fashion" or "Islamic fashion" are pure oxymoron. Fashion industry and Islam/modesty...what a time to be alive

 

[war&peace]

"Modest fashion" or "Islamic fashion" are pure oxymoron. Fashion industry and Islam/modesty...what a time to be alive

Why mate?

Don't you want see our ladies in beautiful but modest dressing?

 

[Jf Thunder]

The Industry is not the least bit interested in modesty, they just want to sell Hijabs and make money
they are giving it the name of Islam only
Nothing Islamic there

 

[jamahir]

Modesty among Muslims as desired by NATO governments :

At an event focused on modest fashion, Deputy CEO of Dubai Islamic Economy Development Center Saeed Kharbash said in an exclusive with ARY that “modest fashion is one of the most important three pillars of the Islamic economy.”

Funny that the so-called Islamic Economy rests on the pillars of Capitalism. But i want to know what are the other two pillars.

Fake Islam here.

 

[Jf Thunder]

Modesty among Muslims as desired by NATO governments :

View attachment 455671



Funny that the so-called Islamic Economy rests on the pillars of Capitalism. But i want to know what are the other two pillars.

Fake Islam here.

The image you posted, it is terrifying, and that is exactly what extremists are doing, and they are succeeding, and I have no idea how it can be stopped.
pls help

 

[Zibago]

Why mate?

Don't you want see our ladies in beautiful but modest dressing?

Bhai capitalism ko samjho target all markets

Sirf aik yaar hy paisa

On topic i support it all money is good money if its earned legally
We as a textile exporting nation need to tap into every market that will help us export more value added products

Funny that the so-called Islamic Economy rests on the pillars of Capitalism. But i want to know what are the other two pillars.

Jo bikay ga wo dikhay ga

 

[war&peace]

Bhai capitalism ko samjho target all markets

Sirf aik yaar hy paisa

ma samaja ho liki bura tu ni ha

 

[jamahir]

The image you posted, it is terrifying, and that is exactly what extremists are doing, and they are succeeding, and I have no idea how it can be stopped.
pls help

I will post tomorrow. I am too sleepy now totype in a moderately long rely.

 

[Zibago]

"Modest fashion" or "Islamic fashion" are pure oxymoron. Fashion industry and Islam/modesty...what a time to be alive

Bhai China is largest exporter of prayer mats

Cashing in on religiosity is no crime everyone does it

 

[jamahir]

The image you posted, it is terrifying, and that is exactly what extremists are doing

I believe that the picture was releasd by the Syrian government a few years ago to warn citizens about what the so-called rebels ( NATO supported, of course ) desire in Syria, were they come to power.

and they are succeeding, and I have no idea how it can be stopped.

Well, Syria is stopping the rot through war.

In Pakistan, the Lal Masjid action was good, as was the Zarb-e-Azb operation and the Karachi operation. More such will be needed. You as an individual should propagate for this.

pls help

i will say you look at this on micro-level and macro-level :

1. At micro-level, you personally should join-up with progressive groups within your college campus, if they are present, or within your city or province. You also should join-up with known and famous progressive groups like the music group 'Laal'. But you should be careful and diplomatic about this because I don't want you end up like Mashal Khan. In India, there are mainly two types of progressive movements - (1). The traditional socialist groups, (2). The AAP ( Aam Aadmi Party ) which was established in 2012.

2. At macro-level, we ( you, myself, others ) should look at collaborating at intra-region level ( South Asia ). What say @Zibago @django @BDforever @Bilal9 @Mentee?? We should have a vision for some good achievement ( a progressive movement ) in the next five years. Our own version of 'Aman ki asha'. We can then make it even bigger.

Bhai capitalism ko samjho target all markets

Agreed.

Bhai China is largest exporter of prayer mats

I didn't know that.

 

[Jf Thunder]

Well, Syria is stopping the rot through war.

In Pakistan, the Lal Masjid action was good, as was the Zarb-e-Azb operation and the Karachi operation. More such will be needed. You as an individual should propagate for this.

The thing is that, even though those actions were taken, the cancer is still spreading, specially due to our religious political parties. I personally know many families in which the mothers do not wear that abomination, but the daughters do because some religious nut jobs told them they would go to hell if they dont, and surprisingly they tell their mothers that they should wear it too, otherwise they (mothers) would go to hell too.

i will say you look at this on micro-level and macro-level :

1. At micro-level, you personally should join-up with progressive groups within your college campus, if they are present, or within your city or province. You also should join-up with known and famous progressive groups like the music group 'Laal'. But you should be careful and diplomatic about this because I don't want you end up like Mashal Khan. In India, there are mainly two types of progressive movements - (1). The traditional socialist groups, (2). The AAP ( Aam Aadmi Party ) which was established in 2012.

2. At macro-level, we ( you, myself, others ) should look at collaborating at intra-region level ( South Asia ). What say @Zibago @django @BDforever @Bilal9 @Mentee?? We should have a vision for some good achievement ( a progressive movement ) in the next five years. Our own version of 'Aman ki asha'. We can then make it even bigger.

In my university, there are not many groups like these, at least I dont know of any, and whenever I try to speak up I remember what happened to Mashal Khan. Once I got an open threat from my group member when he said "you will end up like that boy Mashal". I do try to follow International Organizations such as the "Muslim Reform Movement". If you have not already, listen to Asra Nomani, she speaks well.

The thing these type of liberal movements lack, is that they do not use religion. They should also base their arguments on religion, they should use it as a base like the religious parties do. That is why no one listens to the liberals, they label them anti-religion. I have found many references from the Quran and Hadith which do not mandate the Hijab/Niqab etc. But the liberals do not use them. They should

 

[Hamza913]

Why mate?

Don't you want see our ladies in beautiful but modest dressing?

Asalamu Alaikum

They are not prizes to be paraded around. Clothes should be modelled using statues (that do not have any facial features).

I have found many references from the Quran and Hadith which do not mandate the Hijab/Niqab etc.

Hijab = Mandatory
Niqab = Preffered

End of conversation

 

[Zibago]

I believe that the picture was releasd by the Syrian government a few years ago to warn citizens about what the so-called rebels ( NATO supported, of course ) desire in Syria, were they come to power.



Well, Syria is stopping the rot through war.

In Pakistan, the Lal Masjid action was good, as was the Zarb-e-Azb operation and the Karachi operation. More such will be needed. You as an individual should propagate for this.



i will say you look at this on micro-level and macro-level :

1. At micro-level, you personally should join-up with progressive groups within your college campus, if they are present, or within your city or province. You also should join-up with known and famous progressive groups like the music group 'Laal'. But you should be careful and diplomatic about this because I don't want you end up like Mashal Khan. In India, there are mainly two types of progressive movements - (1). The traditional socialist groups, (2). The AAP ( Aam Aadmi Party ) which was established in 2012.

2. At macro-level, we ( you, myself, others ) should look at collaborating at intra-region level ( South Asia ). What say @Zibago @django @BDforever @Bilal9 @Mentee?? We should have a vision for some good achievement ( a progressive movement ) in the next five years. Our own version of 'Aman ki asha'. We can then make it even bigger.



Agreed.



I didn't know that.

You silly goose China is the largest exporter of prayer mats, prayer beads and E-Qurans
They know how to cash in even if they dont believe

Asalamu Alaikum

They are not prizes to be paraded around. Clothes should be modelled using statues (that do not have any facial features).



Hijab = Mandatory
Niqab = Preffered

End of conversation

Hijab=choice
Niqab=choice
End of story