India's ambitions for sport industry grow as China cuts goal
Nation floats idea 2036 Olympics in Modi's home state of Gujarat
Kane Russell of New Zealand, left, competes for the ball against Akashdeep Singh of India during a FIH Men's Field Hockey World Cup match in Bhubaneswar, India, on Jan. 22. © EPA/Jiji
JOHN DUERDEN, Contributing writer
February 19, 2023 19:00 JST
SEOUL -- India's global sporting ambitions are slowly beginning to catch up with those of China, a geopolitical and economic rival.
The city of Bhubaneswar, the capital of Odisha state in eastern India, last month hosted the Men's Hockey World Cup. Odisha, already labeled the country's "sporting capital," is spearheading sporting development that could move the country toward hosting a future Olympics or a soccer World Cup.
Led by Chief Minister Naveen Patnaik, Odisha has invested more than $250 million in sports infrastructure over the past decade: It has built the world's biggest field hockey stadium and India's first indoor athletic stadium, part of a complex that includes an aquatics center as well as tennis and badminton courts. The city is also the base for India's U-15 and U-19 soccer teams and the national rugby side, and it co-hosted the women's U-17 soccer World Cup late last year.
Charudutta Panigrahi, chairman of Odisha-based policy think tank FIDR, told Nikkei Asia that investment has come from both the state and the private sector.
"They have built world-class stadiums and also mobilized the youth from across the state to play sports and games -- football, cricket, wrestling, athletics and women's sports, rugby and more besides."
Simon Chadwick, professor of sport and geopolitical economy at the SKEMA Business School in Lille, France, said the state is implementing a wide-ranging strategy that includes securing hosting rights to major events and educating the next generation of leaders.
While the size of India's sports industry still lags China, its has the potential to match or exceed that of its rival.
China published a comprehensive reform plan for sport in 2015 that targeted a sports industry worth around $750 billion by 2025, but the COVID-19 pandemic and an economic slowdown led that goal to be cut to $415 billion last year. Meanwhile, Mumbai-based Anand Rathi Investment Banking reported last year that the industry in India was worth $27 billion in 2020, but is forecast to grow to $100 billion by 2027.
"It could be bigger, especially given India's size, economic growth and predisposition towards sport," said Chadwick.
Much of India's current sporting worth comes from the Indian Premier League, the most lucrative competition in the world of cricket, which was valued at $8.4 billion in December.
"Sports strategy in the country has, until now, been rather chaotic and inevitably biased towards cricket," Chadwick said, adding that Odisha's development is an important prerequisite for India's development. "But one senses that a transformation is building in Indian sport, which appears to have a more professional, strategic and more appropriately resourced approach to it."
Panigrahi said that although cricket remains dominant, many more people are picking up other sports. "Odisha's state government has realized the value [for] the industry of a variety of sports, especially when there is a growing middle class. For example, there are so many football fans now."
Compared with the government of Chinese President Xi Jinping, the administration of India's Prime Minister Narendra Modi has so far been less involved in sports.
"We need state investments for Indian sports to develop, as not enough private money is being pumped into the sports ecosystem," said Arunava Chaudhuri, formerly of India's soccer federation and now a sports consultant. "Odisha is doing it their way, as are other states with their sports."
For instance, Uttar Pradesh, the country's most populous state, unveiled its Sport Policy 2022 with investments in three levels of sports: elite, development and grassroots. But individual states can only do so much, and Chadwick said the central government shows little intent to focus on developing sport.
Mega events, however, can focus minds. Beijing is the only city to host both the Summer and Winter Olympics, and there is now talk that India is looking at staging the Summer Games.
Anurag Thakur, India's sports minister, said in December that the country was looking seriously at a bid for 2036. The event could be held in Ahmedabad, the capital of Modi's home state of Gujarat, Chaudhuri said.
"Clearly there is a need for better policy, strategy, and planning -- and big strides that need to be made" by India, Chadwick added.
Nation floats idea 2036 Olympics in Modi's home state of Gujarat
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