Yogi plans to brand and sell ‘cow-urine’ and ‘cow-dung’ to generate employment

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Yogi plans to brand and sell ‘cow-urine’ and ‘cow-dung’ to generate employment
Uttar Pradesh Chief Minister Yogi Adityanath has directed officials to initiate steps to produce, process and brand cow-urine and cow-dung for consumers and thereby generate employment.

NH Correspondent/Lucknow
Published: 13 Mar 2020, 3:30 PM
Engagement:17.113 K

Battling to open new employment avenues in Uttar Pradesh Chief Minister Yogi Adityanath has found gau mata (cow) as the golden solution and has proposed branding of products made from cow dung and cow urine and link them to micro, small and medium enterprises (MSME) sector.

“If we can brand products made out of cow dung and cow urine and sell them through the MSME sector we can generate employment for the youth. This is a golden opportunity and we should not waste it,” he said while inaugurating the Kaushal Satrang programme organised by the Vocational Education and Skill Development and Labour and Employment Exchange departments in Lucknow on Thursday.

He spelt out the full project under which zero budget farming would be promoted through conservation and promotion of cows. He said that cow dung and urine should not go waste. The products made from cow dung and urine will increase employment opportunities. Youth will be linked with employment as well as entrepreneurship in every district of the state through CM Youth Hub scheme. Youth will get Rs 2500 under CM Apprenticeship Promotion Scheme, Yogi announced.

He also said that over five lakh youth had got employment through One District, One Product (ODOP) scheme in one year.

Since Yogi Adityanath took charge of Uttar Pradesh on March 19, 2017 his government has launched a special drive to elevate the role of the cow. Slaughtering of cow is totally banned and most slaughter houses have been closed. This has led to stray cattle menace across the state, leaving farmers at the mercy of stray cattle (read cow). Gau rakshak samiti (Cow protection squads) have suddenly come up. Angry mobs have lynched people suspected of smuggling cows.

The state government has set up several make-shift cow sheds and gaushalas across the state where the stray animals are being kept. CM says these gaushalas are big source of row material for these products which is available at the door steps of the entrepreneurs.

State party general secretary Vijay Bahadur Pathak said that CM’s suggestion is practical and highly valuable. “Take example of sugarcane. This is a cash rich product only because its by-products are helpful. The molasses the major by-product of sugarcane is used in liquor and pharmaceutical industry while bagasse another by-product is used in co-generation of electricity. Similarly, the by-product of gau-vansh (cow) like urine and cow dung can be used in manufacture of different medicinal products because of its therapeutic use,” he said.

Pathak said that Ayurveda says that cow products like dung, milk and urine have healing properties. In villages people still use cow dung to pave floors and Hindus believe drinking cow urine is good for health.

Recently, a BJP legislator in Assam Suman Haripriya has claimed to have found in cow dung a cure for COVID-19 and said that ‘gomutra’ (cow urine) can be an antidote for cancer.

In Assam Vidhan sabha she said that she believes cow dung can help fight the deadly coronavirus.

Haripriya was a film-maker before joining politics.

https://www.nationalheraldindia.com...cow-urine-and-cow-dung-to-generate-employment

And Indians here say that it doesn't happen in India. These are just few people joking with each other.

 

[Type59]

Well good news. Instead of investing in education and making products that the world wants, we get cow products. Apple and other multinationals wont need to worry about losing market.

 

[KhanBaba2]

One should do a market survey before coming up with a product.

 

[Gadkari]

One should do a market survey before coming up with a product.

You mean like this ?

https://asia.nikkei.com/Business/Ag...llects the urine,where the company is located.

GRICULTURE
Japanese organic products maker turns cow urine into gold
Kankyo Daizen's fertilizer wins over farmers in Vietnam and Cambodia

TORU OTSUKI, Nikkei staff writerMARCH 08, 2020 17:18 JST

Urine from cows on the Japanese island of Hokkaido is being used to produce organic fertilizer and deodorizers. © Kyodo
ASAHIKAWA, Japan -- An organic products company based in northern Japan hopes its environmentally friendly fertilizer made from cow urine will catch on with farmers in Southeast Asia.

The liquid fertilizer, Tsuchi Ikikaeru -- or "soil comes back to life" -- is sold in five countries including Vietnam and Cambodia. Farmland in much of Southeast Asia faces degradation and declining fertility, the result of longtime overuse of agrochemicals.

Kankyo Daizen collects the urine from dairy farmers in Hokkaido, the northernmost of Japan's main islands, where the company is located. In 2012, it began exporting Tsuchi Ikikaeru to agricultural producers through two Japanese trading houses.


Cow urine, which is often dumped into rivers or sprayed over farmland, contaminates water sources and has an offensive smell. Kankyo Daizen has turned this nuisance into a valuable resource for Hokkaido farmers. Now the natural soil conditioner is winning new customers abroad.

Kankyo Daizen, which also makes organic deodorizers, estimates that its overall sales rose 11% to 230 million yen ($2.13 million) for the 12 months ended in January. Its overseas business has grown and now accounts for 10% of total revenue, as the company has expanded its sales channels.

"Southeast Asia has a young and growing population," Kankyo Daizen President Makoto Kubonouchi said. "It is a promising market as long as we can meet registration requirements in different countries."

Kankyo Daizen's environmentally friendly liquid fertilizer is making inroads in Vietnam and elsewhere in Southeast Asia.
Growing incomes in Southeast Asia have spurred interest in more natural farming practices in the region. Kankyo Daizen's organic fertilizer, for example, is a good substitute for conventional agrochemicals. The company says the product, which is diluted with water when applied, is an effective growth booster for a wide range of crops including rice, vegetables, flowering plants and farmed shrimp. It also helps maintain soil fertility when the same crop is grown on the same plot of land year after year.

Kankyo Daizen also plans to sell Tsuchi Ikikaeru in Malaysia and the Philippines, but it is not limiting its ambitions to Asia. In February, Kubonouchi traveled to Brazil as part of a research tour organized by the Japan International Cooperation Agency, inspecting large farms growing crops such as soybeans and sugar cane. The company plans to explore market opportunities there after receiving a positive response from local farmers. One challenge to overcome is the shipping cost, given the distance between Japan and Brazil.

In Japan, the company works with a number of dairy farmers in Kitami and areas along the Sea of Okhotsk. The manufacturing process starts by fermenting cow urine using a special mix of microbes. The liquid is collected in a tanker truck and then fermented some more in six 18-ton tanks at Kankyo Daizen's headquarters. The company believes lactic acid bacteria and yeast grown with cow urine inhibit the growth of harmful bacteria in the soil.

Kankyo Daizen sells 50 products in all, including a clear, colorless liquid designed to eliminate household odors. The fertilizer and the deodorizer look different but the bacteria that they contain work the same way. The company provided the deodorant free of charge to evacuation shelters and temporary toilets in areas hit by recent earthquakes in northern Japan.

Kankyo Daizen verified the effectiveness of its cow urine-derived products in tests conducted at the Kitami Institute of Technology. But mysteries remain, including how the active ingredient forms through fermentation and how it reduces odors and increases soil fertility. The company plans to work with a private research group to solve these puzzles.