A.Rafay
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KARACHI:
Wireless telephone connections crossed the benchmark of three million despite slow growth and immense competition among the operators. According to statistics of Pakistan Telecommunication Authority (PTA) updated recently, the number of wireless phone subscription has increased to 3.1 million by May 2012 with tele-density stable at 1.8. The wireless services providers have been facing immense competition among each other besides the cellular phone services have stifled its growth in targeted market, analysts said. The Wireless Local Loop (WLL) operators have established their networks throughout the country including Gilgit Baltistan and Azad Kashmir but its subscription concentrated in mainly in few commercial cities and northern areas. Besides the wireless services are being utilised in offices and industries due to package of daily services charges against unlimited usage. The majority of WLL operators have waived off line rate and on-net call charges to attract customers. On the other hand, free minutes and low connection rates are still lucrative for small enterprises and industrial workers. Except few operators such as Pakistan Telecommunication Company Ltd, Telecard and WorldCall, majority of the operators are struggling to retain their subscribers numbers and revenues through utility. They offered multiple services bundle packages and cheap international calls to the subscribers.
Wireless telephone connections crossed the benchmark of three million despite slow growth and immense competition among the operators. According to statistics of Pakistan Telecommunication Authority (PTA) updated recently, the number of wireless phone subscription has increased to 3.1 million by May 2012 with tele-density stable at 1.8. The wireless services providers have been facing immense competition among each other besides the cellular phone services have stifled its growth in targeted market, analysts said. The Wireless Local Loop (WLL) operators have established their networks throughout the country including Gilgit Baltistan and Azad Kashmir but its subscription concentrated in mainly in few commercial cities and northern areas. Besides the wireless services are being utilised in offices and industries due to package of daily services charges against unlimited usage. The majority of WLL operators have waived off line rate and on-net call charges to attract customers. On the other hand, free minutes and low connection rates are still lucrative for small enterprises and industrial workers. Except few operators such as Pakistan Telecommunication Company Ltd, Telecard and WorldCall, majority of the operators are struggling to retain their subscribers numbers and revenues through utility. They offered multiple services bundle packages and cheap international calls to the subscribers.
