Genesis
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Usually I am very cynical about gov initiatives, due to the past record. But I feel optimistic about this one, because times are different.
You being non-Indian may not fully comprehend the problem, which is of mindset. Almost everybody (even educated and rich people) dump waste or trash on the roads. If somebody tells them not to do that, they would say that everybody else does it. And they are right about that. This was one of those problems in which nobody would change their bad habits, because they wanted others to change first. As I mentioned before, most people I know also behave in that way, even though I have often chided them for throwing garbage out of the car window.
Suddenly there is a call to change from the PM himself, and the entire top leadership of the country is making a widely publicized symbolic gesture about it. You have to understand that Modi is not just the PM, he also has immense star power - popularity. He is a celebrity as well as a PM. Just like some causes get a boost when a celebrity campaigns for it, now that the celebrity PM himself is exhorting people to action, everybody has woken up and expressed a willingness for change.
Yesterday was the birth anniversary of Mohandas Gandhi, which is usually a public holiday. But every govt employee went to their workplace today with a broomstick in their hands, and cleaned the building and premises. The Prime minister and high ranking cabinet ministers were seen on TV doing the same. The private sector also followed suit - although it is a declared holiday, many industries and offices had employees turn up and clean the place. Schoolteachers, schoolchildren, armymen, policemen, all participated.
Now the whole country knows that everybody else is willing to start changing, and they no longer have the excuse of "well, everybody litters, why shouldn't I?" Suddenly it feels like a collective mission, a challenge to ourselved to clean up the county in the next five years. The emotional appeal also worked. (MK Gandhi was a big proponent of hygene and cleanliness, and used to clean toilets himself to teach others the importance of that. He also said that "cleanliness is next to godliness.")
Staying clean is a daily thing, when a movement is new, it's fresh, it's exciting, but it wares out. I'm not optimistic about Modi not because of any prejudices, but because I seen too many leaders hailed as the next big thing and then....welll. Ma is the least popular of all presidents in Taiwan, he was once the star, good looking, American educated, and good speaker. Now he can't walk down the street without getting punched in the face.
Obama....Need I go on....
I'm not saying it won't work, but give it time, be patient. India has 1.3 billion, you need time to adjust to the new norms. For example, my dad still has to have green onion every meal or else he can't eat, doesn't matter now he can eat anything he wants and don't have to use the onion for flavor. Old habits die hard.