We are racist, like our parents were

[ajay]

Yep they sell like hot cakes in Pakistan they cant get enough of fair and loveley

 

[ajay]

YouTube - Fair & Lovely - Pakistan.mpg


Even make advertising videos this product must have made it's owners millionaires

 

[HAK]

We are racist, like our parents were


The discrimination against dark-skinned people in Pakistan is as prevalent among adults as it is at the school level.

Growing up I was often told by my parents to stay out of the sun. Like most middle class Pakistanis, they were worried that the complexion of my skin will become dark if I spent too much time outside. My aunts flung concerned glances at me and my cousins during summers, especially when we were returning home after playing cricket, and made taunting comments about our tanned skin. Thus, from a very early age I learned that having dark skin was something to be embarrassed of.

My classmates were also familiar with this racial demarcation, so making fun of kids with a darker skin tone was quite common. The discrimination against dark-skinned people in Pakistan is as prevalent among adults as it is at the school level. For most front desk, sales and customer relations jobs, preference is given to fair-skinned candidates because many companies believe that employees with a white-complexion can make a better impression on the clients. While looking for a suitable spouse for their sons, parents almost always give extra points to fair-skinned girls. I still remember being flabbergasted when a few of my male cousins rejected scores of girls solely on the basis of the color of their skin.

Let’s face it. We are racist without even realising it. But, it is not our fault. We’ve been conditioned since childhood to hold the fairer-skin tone in higher regard. Now the million dollar question is how this discrimination came to be so deeply rooted in the culture and social fabric of Pakistan?

It seems to have been a gradual process that began thousands of years ago when white-skinned foreigners invaded the subcontinent. From the Aryans to Greeks to the more recent Europeans, we came under the rule of a variety of foreign powers, most of whom had a fair-complexion. As a result of this, we began to think of white-skinned people as a superior race. The caste system in India further contributed to this discrimination because the Brahmans, who belong to the highest cast, also have fair complexion.

However, discrimination on the basis of the caste system has been abolished throughout the subcontinent, and European powers have long since stepped out of both India and Pakistan. Why then, are we still stuck in this old and absurd form of racism? Why are we unable to grow out of this discriminatory mindset and look beyond the color of a person’s skin?

The answer partly lies in the portrayal of beauty in our media. While many Indian actresses have a darker skin tone, not once have I seen a Pakistani actress who was not white. There are many Pakistani ads, songs and films that advocate the merits of having a fair-complexion. Even corporations are instilling and reinforcing this racism in our minds by promoting beauty products and creams aimed at making the skin fairer.

Kya goray rang ka zamana kabhi ho ga na purana?

(Will the age of white-complexion never grow old?)

Whether or not we will ever completely overcome this racism, I do not know. But, perhaps it will slowly seep out of our minds if the media stops reinforcing it. We, on our part, should also stop idolising the white skin and must not pass on this racist notion to the younger generation.

BS

 

[Abu Zolfiqar]

not to bring indian into it, but i think they are the ones who suffer most from this complex....i have never come across any skin-colour talks or discrimination based on those premises in any interaction i've had

though yes, this phenomenon does seem to exist in South Asia.....

and meanwhile you have westerners who pay money to sit in radioactive machines in order to get darker and tanner

 

[Abu Zolfiqar]

and by the way, people who wear too much of that fair and lovely crap or whatever its called, end up looking more damn stupid especially when they start to sweat a little bit in the summer humidity

they end up looking like melting ice cream

 

[ajay]

YouTube - Fair and Lovely


I dont need this product cause me is fair already just like the good lord made me.

 

[A1Kaid]

I'm of an ethnic group that is normally fair, so generally people of my ethnic group don't face or experience any "racism" or "discrimination" because of skin color in Pakistan or anywhere else for that matter.

 

[ajay]

come to london fair skinned people get more racism after 9/11 i know i experianced it the more wheetish or darker u are they think yr Indian but in my case they think im arab or Iranian

 

[MyPakistan1947]

^^^

People in Pakistan do use fair and lovely. But indians are much more obsessed about skin colour than Pakistanis are. That's just a fact.

 

[ajay]

fair and lovely he needs

 

[ajay]

^^^

People in Pakistan do use fair and lovely. But indians are much more obsessed about skin colour than Pakistanis are. That's just a fact.

Fact? says you first go look in the dictionary what the word means then if you do have facts provide a source not just any crap our yr mouth.

 

[jayron]

Nargis Kareem!

YouTube - Nargis Cream

 

[MyPakistan1947]

Btw, people in Pakistan do prefer to have a fair skin colour. But we don't discriminate against East Asian/Mongloids like indians do. indians are like really racist towards mongloids. Search about the racism North-East indians face from other indian populations just because they are mongloid facial features.

 

[ajay]

Btw, people in Pakistan do prefer to have a fair skin colour. But we don't discriminate against East Asian/Mongloids like indians do. indians are like really racist towards mongloids. Search about the racism North-East indians face from other indian populations just because they are mongloid facial features.

Yep u just speak out yr backside instead

 

[SpArK]

http://www.youtube.com/watch?v=mqZnxvAPkL8&ob=av2em​

And I Told About Equality
An It's True
Either You're Wrong
Or You're Right

But, If
You're Thinkin'
About My Baby
It Don't Matter If You're
Black Or White
​