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Software makers launch country branding
Software makers and exporters yesterday launched a branding move with the slogan, Bangladesh Next, to promote the local software industry in the global market.
Like 'Incredible India', the slogan will help showcase the country as an alternative outsourcing hub after India and China, said industry leaders.
The slogan was formally unveiled at a ceremony organised by Bangladesh Association of Software and Information Services (BASIS) at Bangabandhu International Conference Centre in Dhaka.
Commerce Minister Faruk Khan, who attended the event as the chief guest, officially launched the slogan.
BASIS President Mahboob Zaman said: "From now, the 'Bangladesh Next' phrase will come to act as a motto to speak for the whole Bangladeshi software industry at the global stage."
"We will use it as our catchphrase in the upcoming Global Outsourcing Forum and US Bangladesh Technology Summit to be held in New York."
Initially, a campaign will run under the branding initiative to promote Bangladesh in the targeted markets for software export and outsourcing, Zaman added.
IT industry potential remains largely untapped in Bangladesh, partly due to the lack of proper marketing initiatives and the country's poor image abroad, speakers said at the function.
Developing an exclusive country brand is necessary to promote Bangladesh as an attractive and potential outsourcing destination, they said.
Well-focused vocational training programmes for IT workers, low-cost internet and improved energy situation are vital for exploring the potential of the sector, they added.
They also called for installing a second submarine cable to lower the internet costs and ensure faster and uninterrupted internet services.
Managing Partner of Asian Tiger Capital Partners Ifty Islam in his keynote speech said Bangladesh can benefit from the rapid increase in wage costs in India's IT sector which has significantly reduced the country's comparative cost advantage.
"There is a growing shortage of skilled labour in cities like Bangalore along with increased worker turnover problems with staff retention."
Bangladesh can benefit from the growing concern among leading companies about over-reliance on India, Islam said.
"In the same way that Vietnam benefitted from 'China+one' strategy, other Asian countries can position themselves as 'India+one' technology providers," he added.
Islam also called for utilising the skills of the expatriate Bangladeshis working in the IT sector in the same way the Indian expats did in the 1990s for their country.
Commerce Minister Faruk Khan said the government would look over utilising the comparative cost advantage of the Bangladeshi IT industry while working on installing a second submarine cable.
He also emphasised improving the quality of education and providing the right training to the local IT workforce.
link:
Software makers launch country branding
Software makers and exporters yesterday launched a branding move with the slogan, Bangladesh Next, to promote the local software industry in the global market.
Like 'Incredible India', the slogan will help showcase the country as an alternative outsourcing hub after India and China, said industry leaders.
The slogan was formally unveiled at a ceremony organised by Bangladesh Association of Software and Information Services (BASIS) at Bangabandhu International Conference Centre in Dhaka.
Commerce Minister Faruk Khan, who attended the event as the chief guest, officially launched the slogan.
BASIS President Mahboob Zaman said: "From now, the 'Bangladesh Next' phrase will come to act as a motto to speak for the whole Bangladeshi software industry at the global stage."
"We will use it as our catchphrase in the upcoming Global Outsourcing Forum and US Bangladesh Technology Summit to be held in New York."
Initially, a campaign will run under the branding initiative to promote Bangladesh in the targeted markets for software export and outsourcing, Zaman added.
IT industry potential remains largely untapped in Bangladesh, partly due to the lack of proper marketing initiatives and the country's poor image abroad, speakers said at the function.
Developing an exclusive country brand is necessary to promote Bangladesh as an attractive and potential outsourcing destination, they said.
Well-focused vocational training programmes for IT workers, low-cost internet and improved energy situation are vital for exploring the potential of the sector, they added.
They also called for installing a second submarine cable to lower the internet costs and ensure faster and uninterrupted internet services.
Managing Partner of Asian Tiger Capital Partners Ifty Islam in his keynote speech said Bangladesh can benefit from the rapid increase in wage costs in India's IT sector which has significantly reduced the country's comparative cost advantage.
"There is a growing shortage of skilled labour in cities like Bangalore along with increased worker turnover problems with staff retention."
Bangladesh can benefit from the growing concern among leading companies about over-reliance on India, Islam said.
"In the same way that Vietnam benefitted from 'China+one' strategy, other Asian countries can position themselves as 'India+one' technology providers," he added.
Islam also called for utilising the skills of the expatriate Bangladeshis working in the IT sector in the same way the Indian expats did in the 1990s for their country.
Commerce Minister Faruk Khan said the government would look over utilising the comparative cost advantage of the Bangladeshi IT industry while working on installing a second submarine cable.
He also emphasised improving the quality of education and providing the right training to the local IT workforce.
link:
Software makers launch country branding
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