They are dumb rulers who believe delusions about Saudi Arabia being great. Then they somehow think alienating your neighbors will help in achieving that status. I never seen Saudi rulers as stupid as the ones today.
In the current context, ever since blockade on Qatar, their propaganda efforts against Turkey/Qatar/Muslim Brotherhood/Islamists have dramatically increased. The MBS parrots on twitter then take to remind us of 'S3oodiyah Al3uthmah' , they are really delusional and playing a dangerous game.