Those images are not from the brochure.
As for a Ra'ad Lite or exportable ALCM, it'd be a different platform from the Ra'ad/Ra'ad II.
In other words, a Ra'ad Lite would smaller, lighter, shorter range and cheaper with off-the-shelf targeting and flight control systems (e.g. from Turkey, South Africa or China) and restricted payload options (limited to probably just HE and Penetrating). For all intents and purposes, it could simply be an amalgamation of subsystems and hardware options already available on the market, but collated and marketed from Pakistan.
That or just partner with Roketsan and Denel Dynamics to integrate the SOM and Raptor III as ALCM options for the JF-17. In fact, I wouldn't mind if the PAF itself goes for either of those if it means imbuing the JF-17 with the means to hit from 300 km (REK and C-802A are 60 km and 180 km, respectively).