I have noticed that in Punjab the preference usually goes like this,
Mutton > Chicken > Beef > Fish.
Right ... but first two items substitutes each other depending upon buying power.
The last one is seasonal.
The fish usually consumed in winters and in summer you will listen the general quote 'گرم ھوندی أے'.Fish is the least preferred kind of meat in Punjab Pakistan.
Further there is quail consumption is also on rise but same treatment as of fish - usually consumed in winter.