Cinema houses have enjoyed an immense footfall for both ‘Boss’ and ‘Waar’ during the Eid holidays. It seems that consumers have enjoyed the Pakistani film ‘Waar’ and have made it a first choice to go and watch on Eid. This proves that locals have flocked to a local movie, which is just the way it should be and points towards a positive direction in the revival of local cinema in Pakistan.
Whilst it seems that ‘Boss’ has come as a second choice, looking at the numbers more closely, it seems that ‘Boss’ has probably done better than ‘Waar’. ‘Waar’ was given a substantially larger number of screens as compared to ‘Boss’. For example, in Atrium, Karachi and Centaurus, Islamabad, the proportion of screens allocated to ‘Waar’ verses ‘Boss’ was approximately 20 to ‘Waar’ and six to ‘Boss’ per day. In Shabistan/Prince, Lahore, the allocation was five to ‘Boss’ and four to ‘Waar’ per day.
In utilisation numbers, screens with ‘Boss’ have been running nearly full shows, including very late night shows (post 1am) nationwide as compared to ‘Waar’, which faired very well but did not get 100 percent utilisation for all shows. Shabistan/Prince,
Lahore enjoyed a footfall of over 10,000 consumers over the three holidays, of which 3,000 came to watch ‘Waar’ versus the majority turning to watch ‘Boss’.
This doesn’t come as a surprise as ‘Boss’ has been headed to be Akshay Kumar’s biggest opener worldwide. The media coverage and stunts that Akshay Kumar himself has propagated had created a colossal hype on the film. In India, the movie has made Rs 31.20 crores in just three days of its release. With Rs 15 crores as an opening day collection, ‘Boss’ has become the fourth highest opener in India of 2013 after ‘Chennai Express’, ‘Yeh Jawaani Hai Deewani’ and ‘Race 2’.
Whilst both ‘Boss’ and ‘Waar’ have had an avid following, both helped by the unusually long Eid holidays followed by a weekend, it remains interesting as to how both will fare in the upcoming weeks. ‘Waar’ with the serious annotation on the war on terror, with ‘Boss’ being an entertaining family film, cinema-houses expect to collect large revenues as both films get even more exposure through word of mouth and media coverage. pr
Daily Times - Leading News Resource of Pakistan
Now guys please Relax...
Waar production cost was 2million $s...
which the producers are never gonna get back with movie running only in pakistan.....
Go watch a bollywood movie...chilla relax....