Follow along with the video below to see how to install our site as a web app on your home screen.
Note: This feature may not be available in some browsers.
In some ways, the Kony video works because it simplifies the story. “I too have serious problems with their theory of change,” said online cause video expert Michael Hoffman, whose firm See3 Communications administers the annual DoGooder Nonprofit Video Awards. But he says the video succeeded because it “uses something that those of us in fundraising know well, it’s all about the donor. This isn’t about Ugandans or even Kony, this is about this guy and his kid and young people in the U.S. It’s about you the viewer.”
Millions shared the Kony story (no telling yet how many who did actually watched all 30 minutes). Says Hoffman: “it empowers people here to think they can have an impact and gives them a simple way to achieve it. The challenge that many of our clients have is that they aren’t willing to focus so narrowly on a single mission, to ‘dumb it down’ enough to have this kind of very clear and very narrow focus, which is part of why this works.”
Adds Zuckerman in his must-read post: “I’m starting to wonder if this is a fundamental limit to attention-based advocacy. If we need simple narratives so people can amplify and spread them, are we forced to engage only with the simplest of problems? Or to propose only the simplest of solutions?”
@ Hassan
That's what I've been saying, let the AU take care of this, it is within their jurisidiction after all. Let the UN Peacekeeping Mission resolve this if need be.
By the way doesn't Pakistan have UN Peacekeepers already in Uganda or at one point in time.
New Recruit
Pakistan Army should deploy in Uganda to destroy Konya....
It is not necessary of US involvements to boost their reputations and hall of fames.