NSG_BlackCats
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Indian firm behind visual effects in Avatar
A significant part of James Cameron’s mega epic Avatar, with a budget of over $230 million (nearly Rs 1,100 crore) — the most expensive Hollywood movie ever made — has been brought to life by an Indian visual effects (VFX) company — Prime Focus.
The company earned $4 million (over Rs 18 crore) from a deal to create 200 shots of the 1,600-odd shots in Avatar. Fox Star Studios is believe to have spent $180 million (over Rs 840 crore) on special effects.
Prime Focus is increasingly becoming a hot favorite among Hollywood filmmakers and, as a result, has worked on some box-office blockbusters like New Moon and GI Joe. Almost 80 per cent of New Moon’s special effects were done by Prime Focus.