grey boy 2
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India - Changing Perceptions
India - Changing Perceptions
Gandhi
Holy Cow!
What images pop into your mind when you say the word India?
Mention India and the images that pop up into the mind in no particular order is probably like this:
The Taj Mahal. Kama Sutra. Yoga. Naked holy men. Snakes and Elephants. Call Centers. Beggars on the streets. Unruly traffic.
Not so long ago, India was perceived to be as the country whose only claim to fame was the Kamasutra. India and exotica were synonymous. The land of snakes and naked holy men. Or else, the country with a billion people, most of them devastatingly poor. The only time that India ever seemed to hit the headlines was when there was a flood, famine or earthquake. When millions of dying Indians needed aid.
Sure to many, that image has not been replaced. Only new images have been superimposed on the old one. And strangely enough, these images have positive and negative connotations. Here's a sample:
Mahatma Gandhi and Non-Violence: Positive Image: Gandhi who taught the meaning of peace to the whole world. Negative Image:And yet, Indians have selective amnesia when they forget Gandhi's ideals and routinely indulge in orgies of violence.
The land of call centers. Positive image: talented, young, on-the-go. Negative image: thick accents, software coolies, stealers of Western jobs.
Multi-millionaire businessmen. Positive image: go-getters, businessmen on the rise. Negative image: rich but insensitive to the needs of their poor countrymen and reveling in conspicuous consumption such as ostentatious weddings for their offspring.
Economy on the Rise: Positive Image: 9 per cent GDP growth. Negative image: Where does economic growth leave the 400 million destitute?
The Taj Mahal: Positive Image: One of the wonders of the world. Negative image: ****** surroundings. Corrupt policemen preventing tourists from enjoying one of the most beautiful monuments in the world.
Nuclear Power: Positive Image: Great new power on the rise. Negative Image: Oh my god, these guys are going to blow up the world! Look at how they keep fighting with Pakistan!
Yoga: Positive Image: What the West describes as 'new age' but in reality has existed for millenia. Negative Image: Yoga as a 'patentable' system, money-spinning, flavor-of-the-month, here-today-gone-tomorrow fad of the rich and the famous!
Kama Sutraositive Image: Wow....isn't it amazing? Negative Image: Tch...tch!!! Salacious stuff! And look where all that promiscuity has taken them - a billion-plus population!
Traffic: Positive Image: Home of one of the most modern Metro system in the world. Negative Image: Road rage, unruly traffic and cows on the streets.
India continues to throw up myriad images. Contrasting, colourful and often depressing.
What's your take on India?
Watch this space for more!
India - Changing Perceptions
Gandhi
Holy Cow!
What images pop into your mind when you say the word India?
Mention India and the images that pop up into the mind in no particular order is probably like this:
The Taj Mahal. Kama Sutra. Yoga. Naked holy men. Snakes and Elephants. Call Centers. Beggars on the streets. Unruly traffic.
Not so long ago, India was perceived to be as the country whose only claim to fame was the Kamasutra. India and exotica were synonymous. The land of snakes and naked holy men. Or else, the country with a billion people, most of them devastatingly poor. The only time that India ever seemed to hit the headlines was when there was a flood, famine or earthquake. When millions of dying Indians needed aid.
Sure to many, that image has not been replaced. Only new images have been superimposed on the old one. And strangely enough, these images have positive and negative connotations. Here's a sample:
Mahatma Gandhi and Non-Violence: Positive Image: Gandhi who taught the meaning of peace to the whole world. Negative Image:And yet, Indians have selective amnesia when they forget Gandhi's ideals and routinely indulge in orgies of violence.
The land of call centers. Positive image: talented, young, on-the-go. Negative image: thick accents, software coolies, stealers of Western jobs.
Multi-millionaire businessmen. Positive image: go-getters, businessmen on the rise. Negative image: rich but insensitive to the needs of their poor countrymen and reveling in conspicuous consumption such as ostentatious weddings for their offspring.
Economy on the Rise: Positive Image: 9 per cent GDP growth. Negative image: Where does economic growth leave the 400 million destitute?
The Taj Mahal: Positive Image: One of the wonders of the world. Negative image: ****** surroundings. Corrupt policemen preventing tourists from enjoying one of the most beautiful monuments in the world.
Nuclear Power: Positive Image: Great new power on the rise. Negative Image: Oh my god, these guys are going to blow up the world! Look at how they keep fighting with Pakistan!
Yoga: Positive Image: What the West describes as 'new age' but in reality has existed for millenia. Negative Image: Yoga as a 'patentable' system, money-spinning, flavor-of-the-month, here-today-gone-tomorrow fad of the rich and the famous!
Kama Sutraositive Image: Wow....isn't it amazing? Negative Image: Tch...tch!!! Salacious stuff! And look where all that promiscuity has taken them - a billion-plus population!
Traffic: Positive Image: Home of one of the most modern Metro system in the world. Negative Image: Road rage, unruly traffic and cows on the streets.
India continues to throw up myriad images. Contrasting, colourful and often depressing.
What's your take on India?
Watch this space for more!