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How Pakistan's military uses media for image making

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Activists accuse the Pakistani military of pressuring journalists into toeing its line - portraying the army as "savior" and the politicians as corrupt. DW analyzes the army's expanding media activities.


Prominent Pakistani rights activist Asma Jahangir has raised some pertinent questions about the role of the Pakistani military's Inter-Services Public Relations (ISPR) department. The veteran activist believes that like all other media-related organizations, the ISPR should also be regulated by the Pakistan Electronic Media Regulatory Authority (Pemra), a civilian-controlled government body.

Pemra, however, has no control over the powerful army's media activities.

On Wednesday, June 15, Jahangir appeared before a two-judge Supreme Court bench, requesting the court to investigate under which law the army's media cell was operating.

"We have been talking a lot about the civilian government, but the media cell of the [army] should also be monitored," Jahangir was quoted as saying by the local Dawn newspaper.


Asma Jahangir is a critic of the Pakistani army's political role

Jahangir accused the army of running a smear campaign against politicians and Prime Minister Nawaz Sharif, in an attempt to weaken his government so that the military keeps an upper hand over the civilian administration.

Activists blame the army's expanding role for the muzzling of free speech in Pakistan, particularly in the context of fighting terrorism, but also in other spheres such as economy and politics. They say the issue is seldom discussed in the international media.

The 'messiah army'

In fact, the military's media activities have increased manifold over the past few years. The ISPR now regularly tweets and sends out press releases to spread a positive image of the military. From the operation "Zarb-i-Azb" against the Taliban to the army-led development projects in the country, the military's media team is busy promoting the armed forces as a "savior" of the Islamic nation.



But what worries the activists, and which Jahangir also pointed out, is that the army's media wing deliberately and systematically shows the civilian government and politicians in a bad light, thus undermining their credibility and legitimacy as constitutional rulers of the country. The military officials, however, deny these accusations.

"There is not much truth about the independence of media in Pakistan," a veteran Pakistani journalist said on condition of anonymity on the sidelines of DW's Global Media Forum in Bonn, which ended on June 15. The gathering of international journalists focused on the issue of media freedom and values.

"The journalists have to follow the military directives all the time, mostly so on security issues and the way the army and the politicians are being portrayed in the media," he added.

The Brussels-based journalist also allege that high-ranking military officials influence the decision-making processes in media houses and put journalists and media owners under constant pressure. They also back and promote a number of security analysts and political commentators that toe the military's line, he claimed.


"These 'analysts' have only one mission: portray PM Sharif and his government as incompetent, corrupt and disgraceful, and present the army as a sort of a mesiah."


One of the examples of the military "campaign" is gigantic "Thank you, General Raheel Sharif" posters that one can see in all major cities of the South Asian country. Supporters of the army chief Raheel Sharif have also set up large billboards in most metropolises, heaping lavish praise on the military general for "liberating the country from terrorists and criminals."

Critics of the military say that such a campaign requires a large amount of money and financial resources, and it can't be done without the direct backing of the army.


Supporters of General Sharif prefer an army rule over civilian regime

'Sensitive' security issues

Pakistan is one of the most dangerous countries for journalists. Besides constant threats from violent Islamist groups, journalists also face intimidation from the security forces.

In a report released in 2014, rights group Amnesty International documented 34 cases of journalists being killed in the period from the restoration of democratic rule in Pakistan in 2008 to April 2014.

"A critical first step must be for Pakistan to investigate its own military and intelligence agencies and ensure that those responsible for human rights violations against journalists are brought to justice. This will send a powerful signal to those who target journalists that they no longer have a free reign," David Griffiths, Amnesty International's deputy Asia Pacific director, told DW.

Nasir Tufail, a Karachi-based Geo TV journalist, says the most perilous issue for a Pakistani journalist is to report on terrorism and Islamism, and that the reporters who are working on these issues have to be very careful. It leads to self-censorship, he says.

"Most journalists can't even think of going to most parts of the Balochistan province, where the military is operating against separatists. How can you expect independent reporting from there?" Tufail questioned.


PM Nawaz Sharif's media team find it difficult to counter the accusations of corruption against the premier

"We highlighted the issue of Balochistan for several months. We tried to analyze it in a serious manner. But the issue is very sensitive for the security agencies, hence journalists are afraid to cover it," Tufail added.

Generally, however, experts agree that the Pakistani media enjoy a great amount of freedom to criticize the government, politicians, the military and its ubiquitous intelligence agencies, including the Inter-Services Intelligence (ISI), in such a way that would have been unimaginable just a decade ago.

However, this freedom has been accompanied by some insecurity as there are state and non-state elements who do not favor press freedom.

Despite these odds, many journalists are optimistic about the future of media in Pakistan.

"The struggle to report independently and objectively will continue," Tufail said. "What we have achieved is the result of our decades-long battle against suppression, and our longing for freedom."

http://www.dw.com/en/how-pakistans-military-uses-media-for-image-making/a-19335614
 
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why all the videos of the traitors like hassan nisar, pervex hood boy, marwi sarmad, asma jahangir, najam sethi on youtube are uploaded by the indians? pak army is using media for her own projection but indians are using media to defame Pakistan. i always wonder who in india has so much spare time to watch pakistani talk shows and then edit and upload the shows of indian puppets on youtube. only a person who is paid for this job can do so.
 
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From the tittle of this thread i am guessing americans nato russians indians arabs israelis ... none of them have ever used their media to build image of their armies and even potray defeats as resounding victories....

The word 5th column is a myth.....

I think i m loosing my will to live
 
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why all the videos of the traitors like hassan nisar, pervex hood boy, marwi sarmad, asma jahangir, najam sethi on youtube are uploaded by the indians? pak army is using media for her own projection but indians are using media to defame Pakistan. i always wonder who in india has so much spare time to watch pakistani talk shows and then edit and upload the shows of indian puppets on youtube. only a person who is paid for this job can do so.
The amount of editing on those you tube videos either means that they have a lot of free time or are being paid.
 
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Asma jahangir and the likes of her have no public support...no wonder nobody gives a s#### about what they say

why all the videos of the traitors like hassan nisar, pervex hood boy, marwi sarmad, asma jahangir, najam sethi on youtube are uploaded by the indians? pak army is using media for her own projection but indians are using media to defame Pakistan. i always wonder who in india has so much spare time to watch pakistani talk shows and then edit and upload the shows of indian puppets on youtube. only a person who is paid for this job can do so.
joke's on them....nobody watches these guys on the tv in the first place let alone on youtube or social media
 
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So if a trader organisations puts up a billboard to present a tribute to the armed forces .. It's army that's financially backing up the trader community ?

If a village makes a small mosque and names it Raheel mosque does it mean the army is funding it?:lol:


Every military including US,indian,Turkish etc run websites updating with the recent developments,programs etc... Why moan about Pakistan?

Journalists can't go to Balochistan ? Well there is no operation being conducted by the army.. In fact the only force active in Balochistan is Paramil Frontier Corps .. Now it's upto them if they want to embed any journos with them (and they do-- Wajahat SK did a program last week)....but nobody is stopping any journalist from going there himself ?

Asma jahangir is a useless pot smoking bitch on PMLNs payroll... Whom not even the lawyer community gives a shyt about!

Evil army paying citizens to put Gen Raheels pics on their cars and trucks ;

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why all the videos of the traitors like hassan nisar, pervex hood boy, marwi sarmad, asma jahangir, najam sethi on youtube are uploaded by the indians?
I guess you haven't come across the clips of patriots like Zaid Hamid, and Quereshi they are the most sought after Pakistani personalities for Indian uploaders.

Laal Topi generates maximum hits on youtube. He is real fun to watch :jester:
 
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Spare me, but what is this thing called Hollywood. Maverick splashing hostile boogies, showboating with them. Hell YEAAAH. Or , YEEEE HAAA as they say , redneck style.
 
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This is good, pakistan's people should have atleast a hope
 
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Yes the Army spends a lot of effort to get its message across. Clearly they are the first in history to do that!
 
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Looks like some people can not realize that the sacrifices of army is all that is keeping Pakistan Alive. Pakistan Army is doing all the work it should not, not because it wants it,but, because the responsible people are just not doing their duties.
Those who are criticizing Army currently, have alot of grudge and hate towards it. Maybe, if they were doing a honest job for the truth(Haq), they would not be disliked for bias speaking by the Pakistan People.
While whole world is appreciatng the actions of army from U.S to Germany to UK to Italy, these people are having a hard time digesting it.

To me people like Asma jhangir and Hussain Haqqani are same who are traitors and not only shamed themselves, but also their professions due to their actions.
 
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