Invicta
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But that's just a difference in mindset and policy. For example,the Soviets/Russians used to make extremely robust but simplistic products. The Germans,extremely fine-tuned but mechanically complex etc etc.
A lot of luxury companies do the same,because for example you mentioned Cartier. They raise the prices to crazy heights,the Italians do it,the Americans do it (cars,clothes,electronics)...well the only ones who currently don't do it are the Chinese.
In an open market you have to be competitive, how on this damned earth can you justify charging someone $66 odd billions for 12 subs. Just in numbers that equates to £5.5 billion per sub. Even when you take into account service life costs etc that is an absurd amount of money for Diesel subs.
You misunderstood my example for Cartier, say I want a watch, chronograph to be precise, I ask Cartier to make on for me, their normal cost is $6k but because I want a chronograph they will charge me $24k. Then Breitling come along and say hey look at this watch its better than a chronograph for $8k. Now why will I entertain Cartier - a watch is a watch, a sub is a sub, pound for pound the French were milking the Aussies.