how many seats and how much its gonna cost ?
what is Indian response to this car? how many Indians are gonna buy it?
Seat 4-5. Will cost between 1.2-1.4 lakh Pakistani rupees (obviously the assumption is that there will be fair amount of local component sourcing.. especially non-machine parts).. If it is imported as CKD unit and then assembled only, it will get expensive... around 2lakh pakistani rupees
It has been a huge success with lower middle class of India as a family of 4 can now easily afford a car at 1.2lakhs and with easy financing options and increasing incomes it looks even more lucarative... Now, Ranault is also planning a 2000-4000$ car for India marked, due to its sheer size...
It had problems initially with some technical snags... consequently its sales literraly came to a thumping stop... However, Tata is the most well respected group in the country and they have given a 4 year warranty on the newer versions... Post that people are again warming up to it.. however, the increased interest rates and a trend that indicated that rates will go up further could hurt its sales... as it's key customer segment is very very consious to interest rates...
I don't have the exact size of the market... but hypothesiing based on popilation and affluence numbers from Mckinsey's Bird of Gold report (purely from memory) and a couple of automobile reports i read sometime back... It could start to cater around 15-20% of the market directly and that number could touch as high as 35% in the next decade... I will try and check for absolute numbers and add further...
I think it will work in Pakistan because you also have a big lower middle class and they would relish the opportunity to own a 4 wheeler just like an average indian household does... and you can't say that it not cute small car....
![Smile :-) :-)](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
... Economically also, everyone will love new jobs and an opportunity to take this further the Indian/Chinese way to develop a domestic car making capabilities and it will add only... and will also be another good example of increasing trade between neighbours...