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Are you saying that that Chinese technology is better than Diamler Benz. Volvo, Leyland? It is not about machining tools, it is about the quality of the end product and the ability to adapt the product to the local market. Any product will be successful in a country as long as it is able to adapt to the local demands... if the company can provide equal or better quality at a better price point there will always be a good size market for its products.i'm guessing machine tools to make the parts better and cheaper
Are you saying that that Chinese technology is better than Diamler Benz. Volvo, Leyland? It is not about machining tools, it is about the quality of the end product and the ability to adapt the product to the local market. Any product will be successful in a country as long as it is able to adapt to the local demands... if the company can provide equal or better quality at a better price point there will always be a good size market for its products.
I hope it is able to remove the stereotype of bad Chinese engineering with the Kinglong buses that BEST had ordered.
Volvo is now owned by a Chinese company. Please don't be confused.
Now, AFAIK; just a few are remaining with BEST in Bombay (somebody from that city may be able to verify that) pending final disposal.
If the Kinglong experience is anything to go by, this venture will really have to 'earn its spurs'.
OMG this CERITA bus was a Crap...every now & then one used to Burn in Mumbai...once i got traped in that BEST CERITA bus that was horrible...
Thankfull BEST is now replacing it with TATA starbus...& NMMT directly went for VOLVO & MERCEDES-BENZ...
Perhaps a win win situation for both China and India, China need market while India need more FDI for economy growth since FDI been quite a worrisome issue lately, a decline of 32% in 2010.
I see what you mean. a western name does give advantages in marketing. Lenovo's chinese name is lianxiang. Even china's major munition maker use a pseudo-western name "Norinco" which stands for "North Industries Corporation".
But using western name also eliminate your potential opportunity to improve the public image of products from your country, it might also make the people to reckon it as a sign of lack of confidence and consider it inferior subconsciously.
10 years ago, made in Korea products were considered cheap crap. (though not too much better today). Hyundai and Samsung sells well today without changing its name. 50 years ago, made in japan products were also synonyms of cheap, but today Toyota is a symbol of high quality. give you some confidence it will benefit in the long run.
Thanks for understanding my point.
To overcome the challenge of bad name of Chinese product, you should stop dumping your inferior goods first. Then make a name for yourself.
In the meantime, I am sure, a company needs profit, and a non Chinese name will work better. I am strictly thinking from short term company's business point of view, not from country's point of view.
I am all for FDI and company actually making profit from the investment, it helps everybody in long run.
I take your point on board of course. Cheers.
Name 1 inferior product made by a 100% mainland Chinese enterprise. You can't.
Kinglong is 50% from Taiwan. Most of the cheap export enterprises are Taiwan/Hong Kong invested because mainlanders at that time didn't have the capital to invest in export processing. Instead, we either have state owned companies who have government backing to make good products like Shanghai Electric/Changhong/Baosteel, technological innovators like Huawei/ZTE/Lenovo or private import-substitution industries like SMIC/Shagang/Sany/TCL/Haier.
I cant name even one off the top of my head. That is the point.
All I wanted to say is dont call the truck top-sun-bong, call it lenovo or TCL, it has got better chance.
What is in a name? A lot, if you think from non chinease consumer point of view.
If the truck is for B2B only,then it is different case.
Specific to the product the company makes, it does matter whether the consumer can recall the brand.It doesn't matter if you can't. Millions of Indians can't even read Huawei if it was spelled out in Latin letters, nevermind Chinese, but they don't need to. How many have heard of BASF? Doesn't stop them from being leaders in the chemical industry and bigger than "brand names" like Microsoft and Sony. In fact even export processor Foxxcon is bigger than "brand name" Microsoft. Not hearing of it doesn't make the company worse, it makes you ignorant.
Thanks for understanding my point.
To overcome the challenge of bad name of Chinese product, you should stop dumping your inferior goods first. Then make a name for yourself.
In the meantime, I am sure, a company needs profit, and a non Chinese name will work better. I am strictly thinking from short term company's business point of view, not from country's point of view.
I am all for FDI and company actually making profit from the investment, it helps everybody in long run.
I take your point on board of course. Cheers.
Yeah, 'cause TATAs (slang for breasts) is a great name. Why not just call an Indian company ASSS ?