Car Models exhibiting in the above Guangzhou Auto Show:
海马 M3 Haima M3
Haima
photo.bitauto.com/exhibit/car
2012年11月22日，第十届广州车展盛大开幕，海马汽车以硬派绅士骑士(报价 图片 参数
经典版及正式发布命名的海马M3、M8领衔，携全系精品车型阵容亮相。其中，骑士经典款售价为10.58万元。
　　海马骑士(报价 图片 参数一直以大气外型、越级配置、高效性能、领先安全的产品特质，赢得市场与消费者的认可与青睐。骑士经典版是海马汽车依据SUV市场消费需求，特别推出的一款高性价比、高品质产品。采用领先的DVVT发动机，与5速手自一体变速箱搭配，呈现出高效低耗的优秀动力；纯正专业的SUV底盘，实现了出众的高通过性；操控精准的悬挂及SSPS随速转向系统，带来纯粹的驾驭体验。此外，最先进的博世ABS+EBD+BAS系统及欧洲3H高刚性车身设计，提供了全方位周密的驾乘安全保障。
　　骑士经典款售价为10.58万元，以更丰富的配置，更具吸引力的价格，重新定义SUV搞性价比的概念，为消费者提供更高的驾驶享受。与此同时，高配低价的特点，也为骑士品牌抢占更多市场份额提供支持，使骑士能够切入主流中心城市(报价 图片 参数的SUV市场，使更多的消费者享受骑士产品。伴随骑士文化之旅极富中华传统文化内涵的文化行走与特色文化营销手段，在验证其扎实可靠的产品品质的同时，骑士丰富的品牌内涵与品牌影响也得到诠释，骑士经典版更能赢得市场与消费者的青睐。
　　海马M3首秀 瞄准6-8万元A级家轿市场
　　本届广州车展，海马汽车最受关注的便是首次正式亮相的全新A级家轿--海马M3。海马M3是聚焦海马品牌战略的首款车型，采用全新M系列的产品命名，是一款根据80后年轻家庭的消费需求，精心打造的一款全新A级家轿。这款产品，将为消费者提供更先进的技术应用、更安全的整车设计、更优越的动力匹配和燃油经济性，同时也为消费者带来更多的产品价值。
　　海马M3拥有飞翔新美学的时尚造型设计，符合国际潮流趋势；可媲美赛车的0.27风阻系数；全球顶尖的博世第九代ESP的技术应用；车身强度比同级别增加19%，6安全气囊及满足C-NCAP新五星碰撞标准的安全设计；具备良好的动力性能和燃油经济性的平衡，搭载的新一代HMA GN15-VF发动机将使海马M3的百公里油耗突破A级6.0L极限，达到5.9L。
　　海马B级家轿亮相 M8秀不凡实力
　　与海马M3同时亮相的还有海马推出的首款B级家轿--海马M8，海马M8是海马坚持以新技术的研发与应用为基础，以消费者需求为导向，倾力打造的一款高智能、安全、可靠、绿色的优雅(报价 图片 参数座驾。其作为海马首款B级旗舰(报价 图片 参数产品，进一步完善了海马汽车的产品线，将是海马下一阶段技术集成的最高成就。
　　海马M8打造着眼未来的平台技术，并将搭载新一代6速自动变速器，带来低油耗、高传动效率和稳定性更佳的动力表现；其应用领先法规的安全车身技术，在保障轻量化设计的同时，符合E-NCAP 5星安全标准；M8采用的前排主动式安全头枕、以及同级别车少有的膝部安全气囊，充分满足用户对安全性的需求；全面的人机互动智能科技配置，并加载智能车载信息系统、TCS、ESP车身控制模块、GRA定速巡航系统、AFS主动转向大灯等一系列先进的智能配备。
　　M8将以全面领先同步国际的B级车技术，进一步完善海马汽车的产品线，展现出海马汽车作为高端自主品牌的技术实力，并为海马汽车品牌向上战略的实现提供强有力的支撑。
　　聚焦品牌战略 海马轿车新部署
　　随着海马M3和海马M8命名的正式发布，海马汽车第二轮新品也预计将与2013年开始集中投放市场，海马在乘用车领域的战略部署也逐渐清晰。
　　海马汽车一直坚持开放合作、学习创新、自主多赢的发展思想。自从2006年以海马品牌走向自主以来，6年间，海马汽车在轿车领域的战略规划逐渐清晰；在制造技术上实现了传统动力的优化升级；在产品平台上实现了从A0级到B级细分市场的全面覆盖，并实现了新能源车型在部分相关行业的交付使用。与此同时，海马还将推出的多款新产品，车型包括了A级和B级轿车，SUV，MPV、CDV等等。现有的福美来(报价 图片 参数、普力马(报价 图片 参数、骑士等车型完成技术换代，以全新的车型和技术投放市常
　　从2013年开始，海马汽车即将迎来密集的新产品投放周期，未来不仅海马产品在序列将有增加，更将实现A0至B级细分市场的全面覆盖。在此背景下，海马汽车将进一步提升产品适应性，并充分扩展客户群，尤其在三、四线市场将继续深耕细作；而对于现有产品，将进行垂直换代、重置价格体系、清晰产品定位。基于全新战略部署，海马汽车将会有怎样的表现，值得市场期待。(易车网
November 22, 2012, the Tenth Guangzhou Auto Show grand opening, led Haima M3 car named Knight "hardcore gentleman" (quotations image parameters) the classic version of the official release of the Haima M3, M8, carry all boutique model line debut. Which, the Knight classic is priced at RMB 105,800 yuan.
Haima M3 has been meteoric appearance, leapfrog configuration, efficient performance, leading safety characteristics of the product, has won recognition and favor of the market and consumers. Knight Classic is a the hippocampus car based SUV market in consumer demand, in particular the launch of a cost-effective, high quality products. Using leading DVVT engine with 5-speed manual gearboxes, showing excellent power efficiency and low consumption; the pure professional SUV chassis, superior high through sex; manipulated the precise suspension and SSPS with the steering system, bring pure driving experience. In addition, most state-of-the-art Bosch ABS + EBD + BAS system and European 3H high-rigidity body design, provides a full range of careful driving security.
The Knight classic ￥100,5800 richer configuration, a more attractive price, redefined the SUV engage in the concept of cost-effective, and provide consumers with greater driving enjoyment. At the same time, the characteristics of the low-cost, high coordination support to seize more market share for the Cavaliers brand, Knight SUV market that can cut into the the mainstream center city (quotations image parameters), so that more consumers to enjoy the Knight products. Knight cultural tours very traditional Chinese culture connotation, cultural walking with the characteristics and culture marketing tool in the validation of a solid and reliable product quality at the same time, the Knights of the rich connotation of the brand and brand impact interpretation, the Knight Classic to win more market and consumers.
Haima M3 first show targeting 60-80 thousand the Class A family sedan market
Guangzhou Auto Show, the most talked about of the Haima car is officially unveiled for the first time new Class A family sedan of - the Haima M3. The hippocampal M3 is the first model focused the Haima brand strategy, with a new M Series product naming, is a carefully crafted based on the consumer demand of young family members born in the eighties, a new Class A Jiajiao. This product will provide consumers with more advanced technology applications, safer vehicle design, superior power matching and fuel economy, but also bring more value for consumers.
Hippocampus M3 with "fly" new aesthetic fashion design, in line with international trends; 0.27 drag coefficient comparable racing; the world's leading ninth generation of the Bosch ESP technology applications; body strength than a 19% increase from the same level, six airbags and meet the new C-NCAP five-star crash safety design standard; hundred kilometers of the hippocampus M3 equipped with a new generation of HMA GN15-VF engine will have a good balance of power performance and fuel economy, 6.0L ultimate breakthrough in Class A, reaching 5.9L.
Haimal B- family sedan, unveiled M8 show extraordinary strength
Haima M3 appeared at the same time there Haima launched first the B the level family sedan - Haima M8, Haima M8 of the development and application of new technology-based, consumer demand-oriented effort to build a high intelligence, security, reliable a green elegant car. Its products as the flagship of the Haima first Class B, to further improve the Haima automotive product line, will be the highest achievement of the next stage of technology integration in the Haima.
The Haima （hippocampus） M8 to build future-oriented platform technology, and equipped with a new generation of 6-speed automatic transmission, bringing low fuel consumption, high transmission efficiency and stability of better dynamic performance; their application leading regulatory safety body technology, lightweight design protection At the same time, in line with the E-NCAP 5 star safety standard; M8 front active head restraints, as well as the same level of car rare knee airbag, fully meet the needs of security; comprehensive human-computer interaction intelligent technology configuration, and loads of intelligent vehicle information system, a series of advanced intelligent with TCS, the ESP body control module, GRA cruise control system, AFS active steering headlamps.
The leading synchronized international B-Class M8 will further improve the Haima automotive products line, to show a the Haima car as its own brand of high-end technology strength, and the realization of the strategy for the the hippocampus car brand up to provide strong support.
The focus brand strategy Haima Sedan new deployment
With the official release of the Haima M3 and M8 named the second round of the New Haima Motor is expected to be in 2013 began to focus on the market, the strategic plan of the Haima in the passenger area is gradually clear.
Haima Motor has always insisted on the "open cooperation, learning and innovation, autonomy-win" development thinking. Since the "hippocampus" brand toward an independent in 2006, six years, the strategic planning of the the Haima (hippocampus) car in the field of cars gradually clear; manufacturing technology to achieve the optimization and upgrading of traditional power; product platform from A0 to Class B comprehensive coverage of the segments, and new energy vehicles delivered in part related industries. At the same time, the Haima will also launch several new products, models including the A-class and B-class sedan, SUV, MPV, CDV and so on. Existing Familia, Premarin, Knight and models such as the completion of technical updating, City often launch new models and technology
Beginning in 2013, Haima Motor is about to usher in the intensive new product launch cycle, the future of not only the hippocampus products will increase in the sequence, and more comprehensive coverage of A0 to B market segments. In this context, the Haima car will further enhance the product adaptability, and the full expansion of the customer base, especially in the third and fourth tier market will continue cultivating secret agents; "vertical replacement for existing products, will reset the price system, clear product positioning. " Based on the new strategic plan, Haima Motor will have the kind of performance worthy of market expectations. (Easy car)
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