bd_4_ever
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I think a "Sharia" airline may work in the UK.
There is over 4 million Muslims in the UK now and there is a report that predicts it could rise to 13m by 2050.
Although I have zero business experience, I also think he should focus on getting himself known for offering good service at decent prices - he cannot really charge much more than say Easyjet or Ryanair do but contrary to popular conception most of their passengers do not pay the lowest advertised rates.
The one problem he may have is that he is likely to alienate non-Muslims by the emphasis on "Sharia" as that has negative connotations and lots of non-Muslims would not buy say buy a halal Chicken sandwich, as they wrongly think the animal has suffered before it got killed.
Anyway, good luck to the guy and we shall see how it goes.
Yes true. In fact, I actually think if he runs a budget carrier on the motto that its 'halal'. that might actually work. Would attract lot of young people and students who would love to travel within UK or to nearer locations. Given Ryanair and Easyjet dont really follow their advertised price (which is no secret to passengers), I think there is a market to be taken here. Simply put, as he claims it to be 'halal', he would be honest to his prices too. No humty dumpty.
The only other challenge he would face is when he intends to expand to international flights.. say mainly in places like USA, France etc where the authorities would really frown upon the fact its 'halal'.. not to mention that it would connect people's memory back to 9/11.