1. If non-state actors are ambushed and stopped, actors which are supposedly(lets give the beneift of the doubt that there were PA or ISI handlers present) made up of AJK and North Punjab youngsters who are essentially cannon fodder; evidence recovery will still need assets. After all, dead or injured men will not make it back on their own and with nothing, literally nothing in terms of fire or action from the PA in that sector how did these non-state actors make it back? Perhaps they were not really 30-40 but 15-20 of which 7 were killed.
2. It seems to be only instigated from the Indian side, out here there is literally no mention of it nor is there any interest in it. Rather people are under the impression that the peace process is proceeding slowly but with the usual terror complaints and drawbacks.
The only place where there seems to be a large bruhaha about the incident and played up for TRP and electioneering along with military bravado is India.
for e.g. the IBN, ToI and other Indian news apps carry two to three stories on this in top headlines.
By contrast, there is NOTHING in the Pakistani media about this. Moreover, even in the grapevine when the last LoC beheading fiasco there was a lot of bravado and talk; right now there is plain "Pffft" or "They are making this up".